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This paper deals with the topic of HR marketing and factors of the employee retention implicated on the primary data of large and medium enterprises in the Liberec region. In the theoretical part the aim of the paper is to introduce a concept of the HR marketing and aspects of employer branding as an important factor for employee retention. The empirical part aims to evaluate an extent of usingusing of internal HR marketing tools and their importance for an employee retention. Attributes of the employee retention as an important part of the employer branding are evaluated by specialists from large and medium enterprises in the Liberec region. The importance of these attributes is statistically tested and results prove crucial factors to support quality of employer branding and thus to keep the best and motivated employees. The paper confirms that tools of HR marketing play an important role in the employee and potential employee satisfaction. [ABSTRACT FROM AUTHOR]

The paper deals with the topic of facility management focusing on maintenance area and its importance for increasing company competitiveness. The importance of functional company facility management has risen dramatically in recent years. The reason for this is the increased pressure on cost reduction and additional value to the core business of the enterprise. The paper introduces a current theoretical literature-based framework for this topic in order to examine and analyse the supporting activities and processes connected with production facilities and maintenance particularly. The main aim of the paper is to show the importance of a maintenance management information system and the effects of its implementation on the overall equipment efficiency of the facility in the enterprise based on primary data gathered from a selected company. The data was processed in a case study using information from the maintenance department of the selected enterprise in the plastic-processing industry in selected years (2006, 2008, 2009 and 2010). As it shows, this particular system was intended to provide relevant information to workers responsible for adjusting and repairing machines, as well as to the management of the enterprise in order to help them to make the right decision. The results of the data analysis proved the importance of computerized maintenance management information system (CMMIS) implementation in improving Overall Equipment Efficiency (OEE) metrics and the efficient control of its production system. [ABSTRACT FROM AUTHOR]