1. Nature conservation and poverty alleviation through sustainable ecotourism: the case of Lolab Valley, India
- Author
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Lone Rafiya Majeed, Sumaira Rashid, Deeplata Sharma, Lone Fawad Majeed, and Mansoor Ahmad Bhat
- Subjects
Anthropocene ,Ecological domains ,Perceptions ,Community ,Alleviation ,Tourism ,Environmental sciences ,GE1-350 - Abstract
Abstract Ecotourism is an important link between environmental conservation and poverty alleviation, as it generates income, empowers local communities, and provides educational benefits. This study focuses on the Lolab Valley in the remote Himalayan regions, emphasising its potential as one of India's premier sustainable tourism destinations. The primary goal of this study is to look into the future development of ecotourism in the area and to understand local perceptions and awareness of sustainable tourism between 2020 and 2023. To accomplish this, fieldwork was carried out that involved focus groups and semi-structured interviews, enabling a thorough investigation of the viewpoints of locals on sustainable tourism. To create a baseline understanding of the different types of tourism in the area, such as mountain, water, culinary, heritage, ethnographic, and creative tourism, the qualitative data that were gathered were examined. Based on our findings, travellers strongly favour sustainable travel over mass tourism. In particular, the option that participants preferred the most was mountain tourism (44%), followed by heritage tourism (20%), anthropological tourism (14%), water tourism (13%), and creative tourism (9%). This suggests that the community has undergone a substantial change in favour of sustainable tourism practices. This study demonstrates the significance of sustainable tourism over mass tourism and underscores the strong support of the local community for sustainable initiatives. Furthermore, it underscores the role of shared economies in mitigating poverty in the region. The Lolab Valley can make the most of its natural resources and maintain the welfare of its communities by promoting sustainable tourism.
- Published
- 2025
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