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This study examines the possible impact of selected antecedents (interdepartmental conflict, university administration emphasis, reward system) on individual components (customer orientation, competitor orientation, interfunctional coordination) of market orientation toward students within higher education. Prior research is extended and the variable relationships are examined from four different department chair perspectives (accounting chairs, marketing chairs, males, females). Intelligence is gathered from survey research using existing scales reworded and validated for higher education. Research objectives and hypotheses are formed and hypotheses are tested using regression analyses to examine the variable relationships for each group of respondents. Regression results support all hypotheses, with one or more of the selected antecedents shown to significantly impact each of the three market orientation components within each of the four groups that were examined. Regression results were different for each group of key informants. Results have implications within higher education but also add to existing theory (Kohli and Jaworski 1990), and support concerns by Phillips (1981) and others regarding attentiveness in future research to key informant characteristics such as title and gender., INTRODUCTION Market orientation and its positive impact on organizational performance have been explored within the marketing literature, for a variety of business and nonbusiness settings, for decades (Felton, 1959; Kotler [...]

This study examines the possible impact of selected antecedents (interdepartmental conflict, university administration emphasis, reward system) on individual components (customer orientation, competitor orientation, interfunctional coordination) of market orientation toward students within higher education. Prior research is extended and the variable relationships are examined from four different department chair perspectives (accounting chairs, marketing chairs, males, females). Intelligence is gathered from survey research using existing scales reworded and validated for higher education. Research objectives and hypotheses are formed and hypotheses are tested using regression analyses to examine the variable relationships for each group of respondents. Regression results support all hypotheses, with one or more of the selected antecedents shown to significantly impact each of the three market orientation components within each of the four groups that were examined. Regression results were different for each group of key informants. Results have implications within higher education but also add to existing theory (Kohli and Jaworski 1990), and support concerns by Phillips (1981) and others regarding attentiveness in future research to key informant characteristics such as title and gender., INTRODUCTION Market orientation and its positive impact on organizational performance have been explored within the marketing literature, for a variety of business and nonbusiness settings, for decades (Felton, 1959; Kotler [...]

Family firm scholars often reference the legacy concerns or intentions of families when explaining strategic decision making in family firms. Yet, the concept of family legacy is not clearly defined or delineated in the literature. As such, we define and explore the family legacy construct from the integrated perspectives of psychosocial development and sense-making literatures. We identify three forms of family legacy: biological, material, and social. Further, we present the family and family firm legacy orientations as unique constructs, offering a theoretical model that proposes the linkages from these distinct orientations to strategic decision making and behavioral outcomes in family firms. [ABSTRACT FROM AUTHOR]