Search

Aim/purpose – Olfactory marketing is a phenomenon that is in the current trend of usage by marketing experts to ensure that consumers are more involved in the purchase decision-making process. This paper aims to review the studies involved in consumer purchase intentions influenced by fragrance and develop a framework for modeling consumer responses.

Electric vehicle (EV) disposition may challenge serious environmental issues such as excessive dependence on oil, especially in the transport sector. Despite this understanding, the adoption intention has been disappointing to date. This review tries to present a comprehensive overview of the methodologies, theories, and variables used in 57 peer-reviewed articles published between 2015 and 2022 covering the main forms of consumer adoption of EVs, consisting of purchase as well as behavioral and usage intentions. Governments may stimulate consumer adoption of EVs with exemptions on roadway tolls, convenient access to charging infrastructures, and tax and economic incentives considering energy trading and vehicle sharing. Second, it is important to create intensive awareness revolving around the EV segment. Furthermore, respecting and understanding consumer preferences would also pave the way for the success of EV acceptance. Finally, consumers' risk–benefit belief while adopting new technology will play a significant role in choosing an EV in the future, while the biggest barriers to adopting EV will be consumers' lack of confidence in EV performance, safety standard measures, and range per charge. [ABSTRACT FROM AUTHOR]