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The goal of the following text is to analyze the changes in television advertising in the banking and automobile sectors, according to the social context. The hypothesis is that communication is significantly influenced by the situational context, causing differences between the advertising of the two sectors. A multimodal discourse analysis is used, comparing twenty commercials from the banking and automobile sectors in 2019 and 2020, the period during which the lockdown due to COVID-19 took place. Based on a qualitative and quantitative analysis tables were developed with which to analyze general data such as the value proposition or target audience of the advert, or other special data like the text (verb tenses, rhetorical figures...), the image and the sound used. The fact that context is decisive in communication is made evident, and since this is different in every sector, the communication strategy is clearly different as well. However, the points that the two sectors have in common are remarkable: these range from talking about brands and products, to speaking for and about people. [ABSTRACT FROM AUTHOR]

The Telecommunications Act, passed in 1996, establishes the necessity to look over, each two years, the rules and marks a new period of radio and broadcasting regulation in the USA. This paper tries to characterise the work of FCC in the USA radio and broadcasting industry, since that law, and specially, since the revision of 2002, which was stopped by the Courts, in the Prometheus case. This paper studies the definition of diversity underlying in the FCC intervention, and also in the work of the courts and the increasing influence of the civil society. [ABSTRACT FROM AUTHOR]