56 results on '"COMPORTEMENT DU CONSOMMATEUR"'
Search Results
2. Impact of Québec Agrotour Participation On Local Food Purchasing.
- Author
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Lawson, Claire, Valle, Aniela, Hendrickson, Mary, Plourde, Hugues, and Martel, Alyssa Martone
- Subjects
- *
INTENTION , *GROCERY shopping , *CONSUMER attitudes , *LOCAL foods , *PERCEIVED control (Psychology) , *CONSUMER behavior , *FOOD tourism , *CONTROL (Psychology) - Abstract
Agrotourism is the practice of visiting farms or other agricultural settings for recreation and/or education. It is widely understood that agrotourism is a positive benefactor for local farms and the economy, but little has been studied about the impact of agrotour participation on consumer behaviour. The aim of this preliminary analysis was to explore the impact of agrotour participation on attitudes, perceived behavioural control, personal norms, and intentions towards purchasing local foods. Participants who registered for an agrotour at Traktour (Montréal, QC) between March and July 2023 were invited to complete an online survey the week before, and two weeks following the tour. Paired t-tests compared results from the surveys before and after the agrotour. Pearson's correlation coefficient was utilized to explore associations. This study was approved by the McGill University REB #23-03-029. Of 61 participants emailed, 48 (79%) responded to the pre- and 34 (56%) to the postagrotour survey. Participants had a mean age of 47 years (SD 17), with 28 (58%) having a bachelor's degree education or higher and 36 (75%) reporting an annual household income of $50,000 or greater. There were no statistically significant changes in attitudes, perceived behavioural control, personal norms, or intentions regarding purchasing local foods. Perceived behavioural control and personal norms were positively correlated with intentions to purchase local foods, but attitudes were not. Thirty participants (88%) reported the agrotour made them more conscious about where their food comes from and in the two weeks following the tour, 25 (74%) participants reported purchasing local foods. This is the first study to explore consumer demographics and the impact of an agrotour in Québec on consumer attitudes towards purchasing local foods. Future efforts should utilize objective measures of local food purchasing and aim to target perceived behavioural control and personal norms to increase local food purchasing. [ABSTRACT FROM AUTHOR]
- Published
- 2024
3. « DAR ZAGHOUAN » QUAND UNE MAISON D'HÔTES TENTE DE FAIRE DU CHARME À SES HÔTES.
- Author
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KALLEL, Aicha, BOUHAFS, Asma, BEN DAHMANE MOUELHI, Norchène, and DAOULA, Sabeh
- Subjects
GUESTHOUSES ,CONSUMERS ,TOURISM ,GROSS domestic product ,SOCIAL responsibility of business - Abstract
Copyright of Recherche et Cas en Sciences de Gestion is the property of EMS Editions - In Quarto SARL and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
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4. RÉFLEXION AUTOUR DE LA STRATÉGIE DE MARKETING EXPÉRIENTIEL D'UNE MAISON D'HÔTES.
- Author
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KALLEL, Aicha, BOUHAFS, Asma, BEN DAHMANE MOUELHI, Norchène, and DAOULA, Sabeh
- Subjects
MARKETING strategy ,CONSUMER behavior ,QUALITY of service ,GUESTHOUSES ,CONSUMERS - Abstract
Copyright of Recherche et Cas en Sciences de Gestion is the property of EMS Editions - In Quarto SARL and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
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5. Les antécédents des comportements d'achat compulsifs : l'influence des pratiques marketing
- Author
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RAIS FATIMAZAHRA and BERRADA ABLA
- Subjects
comportement du consommateur ,achat compulsif ,compagne marketing ,ethique ,addiction ,consumer’s behaviour ,compulsive buying ,marketing campaign ,ethics ,Management. Industrial management ,HD28-70 ,Marketing. Distribution of products ,HF5410-5417.5 - Abstract
Il est désormais admis que l’achat n’est pas seulement une nécessité dans la vie moderne, mais aussi un loisir et une forme de divertissement. Nonobstant, cela peut parfois induire à un excès d’achat et générer des conséquences néfastes voire destructrices pour certains consommateurs ; ce que l’on appelle le comportement d’achat compulsif, ou plus simplement l’addiction à l’achat. Ces conséquences demeurent parfois encore mal connues. À cet effet, la question liée à la compréhension des facteurs déterminant le comportement d’achat compulsif des consommateurs nécessite une attention prodigieuse des chercheurs. Dans la littérature, il a été démontré que les campagnes marketing sont en mesure de jouer un rôle catalyseur dans la stimulation et l’accentuation de l’achat compulsif. Celles-ci constituent un danger pour les consommateurs en affectant négativement leur santé mentale et leur situation financière. Ainsi, notre travail de recherche a pour but de passer en revue la littérature portant sur le concept du comportement d’achat compulsifs, en braquant notamment le focus sur les antécédents de ce comportement problématique. Ensuite, nous avons essayé de synthétiser les multiples causes et précurseurs du comportement d'achat compulsif. Les résultats de notre étude documentaire remettent en question l’éthique des campagnes marketing du fait qu’elles contribuent à la génération du comportement d'achat compulsif. Notre étude débouche également sur des limites et perspectives de recherche. Nowadays, it stands to reason that buying is not only a necessity in modern life, but also a form of leisure and entertainment. However, this can sometimes lead to excessive buying and generate harmful or even destructive consequences for some consumers; this is known as compulsive buying behaviour, or more simply as buying addiction. These consequences are sometimes still poorly understood. In this regard, the question of understanding the factors determining compulsive buying behaviour of consumers requires a considerable amount of research attention. In the literature, it has been shown that marketing campaigns are able to play a catalytic role in stimulating and accentuating compulsive buying. They pose a danger to consumers by negatively affecting their mental health and financial situation. Thus, our research aims to review the literature on the concept of compulsive buying behaviour, focusing in particular on the antecedents of this problematic behaviour. Secondly, we tried to synthesise the multiple causes and precursors of compulsive buying behaviour. The results of our literature review question the ethics of marketing campaigns in that they contribute to the generation of compulsive buying behaviour. Our study also leads to limitations and research perspectives.
- Published
- 2022
- Full Text
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6. It Leaves a Bad Taste in Your Mouth: How Corporate Social Irresponsibility Impacts Consumption Experiences.
- Author
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Green, Todd, John Peloza, Antonia Mantonakis, and Jingzhi Shang
- Subjects
SOCIAL impact ,SOCIAL responsibility of business ,TASTE perception ,CONSUMER behavior - Abstract
Copyright of Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.) is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
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7. دور العلامة التجارية للهاتف النقال في توجيه سلوك المستهلك في الج ا زئر
- Author
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هاجر بريطل
- Abstract
Copyright of Journal of Economic Sciences, Management & Commercial Sciences (JESMCS) is the property of Association of Arab Universities and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
8. Creencias normativas y confianza: una adaptación del modelo de aceptación tecnológica al e-commerce durante la pandemia por covid-19 en Ecuador.
- Author
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Bonisoli, Lorenzo and Castillo Leyva, Kerly Lisseth
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CONSUMER behavior ,CONSUMER confidence ,COVID-19 pandemic ,TECHNOLOGY Acceptance Model ,TRUST - Abstract
Copyright of Innovar: Revista de Ciencias Administrativas y Sociales is the property of Universidad Nacional de Colombia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
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9. The covid-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil.
- Author
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Franco, Antonio Carlos and Silva Franco, Luciane
- Subjects
CONSUMER behavior ,COVID-19 pandemic ,BEHAVIORAL assessment ,SUSTAINABLE consumption ,LOCAL delivery services ,HOME offices ,SOCIAL marketing ,FOOD prices - Abstract
Copyright of Innovar: Revista de Ciencias Administrativas y Sociales is the property of Universidad Nacional de Colombia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
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10. INFLUENCE OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER BEHAVIOUR
- Author
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DAOUDI MOUAD and ELGRAINI MINA
- Subjects
bouche-à-oreille électronique ,comportement du consommateur ,commerce électronique ,electronic word-of-mouth ,consumer behaviour ,electronic commerce ,social media ,Management. Industrial management ,HD28-70 ,Marketing. Distribution of products ,HF5410-5417.5 - Abstract
Electronic word-of-mouth (e-WOM) is the exchange of experiences and information between consumers to help each other make purchasing decisions. Therefore, if consumers are satisfied with their experience, they are likely to pass on positive e-Wom. Similarly, businesses place great importance on consumer feedback, as negative consumer feedback can generate a negative WOM. Studies have shown that social media attributes, such as social presence and interactivity, affect the level of consumer e-business behaviour. There are credible reasons to believe that trust is a major challenge for organisations wishing to use e-commerce to achieve their objectives. This paper focuses on a review of the literature on the influence of electronic word-of-mouth on consumer behaviour. We present our analysis in different aspects. First, we develop models of purchase behaviour including the theory of planned behaviour and models of consumer decision making, and second, the information processing of e-word including the characteristics and motivations of the recipient of the e-word message, the information processing models, and the evaluation and filtering process of e-word messages. Finally, we discuss the behaviour that follows the reading of electronic word-of-mouth messages. Le Bouche-à-oreille électronique (e-BAO) est l'échange d'expériences et d'informations entre consommateurs pour s'aider mutuellement à prendre des décisions d'achat. Par conséquent, si les consommateurs sont satisfaits de leur expérience, ils sont susceptibles de transmettre un e-BAO positif. De même, les entreprises accordent une grande importance aux commentaires des consommateurs, car les commentaires négatifs de ces derniers peuvent générer un e-BAO négatif. Des études ont montré que les attributs des médias sociaux, tels que la présence sociale et l'interactivité, affectent le niveau de comportement du consommateur lié au e-commerce. Il existe une justification crédible pour estimer que la confiance représente un défi majeur pour les organisations qui souhaitent utiliser l'e-commerce pour atteindre leurs objectifs. Le présent article s’intéresse à l’analyse d’une revue de littérature concernant l'influence du bouche-à-oreille électronique sur le comportement du consommateur. Nous présentons notre analyse selon différents aspects. En premier lieu, nous développons les modèles de comportement d'achat incluant la théorie du comportement planifié et les modèles de prise de décision des consommateurs, et en deuxième lieu, le traitement électronique de l'information de bouche à oreille incluant les caractéristiques et motivations du destinataire du message électronique de bouche à oreille, les modèles de traitement de l'information et le processus d'évaluation et de filtrage des messages électroniques de bouche à oreille. Enfin, nous traitons le comportement suite a la lecture des messages électroniques de bouche-à-oreille.
- Published
- 2021
11. THE INEQUALITY IN PURCHASING BEHAVIOURS FOR SHEEPMEAT IN THE TIARET REGION (ALGERIA).
- Author
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HADJER, Azizi and ATCHEMDI KOMI, Apedo
- Subjects
PURCHASING ,MEAT ,RURAL geography ,URBANIZATION ,HOUSEHOLDS - Abstract
Copyright of Algerian Journal of Arid Environment (AJAE) is the property of University of Kasdi Merbah Ouargla and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
12. ELEMENTOS QUE INFLUYEN EN LA DECISIÓN DE COMPRA DE LA CERVEZA ARTESANAL DE TIJUANA, MÉXICO.
- Author
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MERAZ RUIZ, LINO, OLAGUE DE LA CRUZ, JOSÉ TRINIDAD, and PÉREZ TEJADA, MELINA ORTEGA
- Subjects
CRAFT beer ,CONSUMER behavior ,INTERDISCIPLINARY research ,SUSTAINABILITY ,SOCIAL accounting ,SOCIOECONOMIC factors ,SUSTAINABLE development - Abstract
Copyright of Revista Criterio Libre is the property of Revista Criterio Libre and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2021
13. Caractérisation de la filière porcine dans les villes de Pala et Moundou en zone des savanes du sud-ouest du Tchad
- Author
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Youssouf Mopaté Logténé, Madjina Tellah, Ali Brahim Bechir, and Alladoum Nayo
- Subjects
Porcin ,chaîne d’approvisionnement alimentaire ,production animale ,comportement du consommateur ,Tchad ,Animal culture ,SF1-1100 - Abstract
L’étude a caractérisé les différents segments de la filière porcine des villes de Pala et Moundou en zone des savanes au Tchad. Des enquêtes transversales et rétrospectives, associées à des observations directes, ont été menées auprès de producteurs, de transformateurs et de consommateurs répartis dans ces deux villes. Au total, 1318 porcs ont été dénombrés dont 354 femelles en âge de reproduction. Le nombre de mises bas moyen par an a été de 1,8 et la taille de la portée de 7,2 porcelets. La productivité numérique annuelle par femelle a été de 11 porcelets. Pour l’ensemble des carcasses transformées annuellement, plus de la moitié était traitée à Moundou, la seconde ville du Tchad. A Pala, les consommateurs ont préféré la viande grillée. A Moundou, les préférences ont été partagées entre la viande en friture, et la viande au four ou grillée. Les résultats ont aussi montré que l’élevage de porcs visait l’amélioration des revenus de la famille grâce à la vente d’animaux, et la production d’animaux autoconsommés. Par la diversité des produits transformés, les activités de transformation et de préparation alimentaire, les acteurs de la filière ont mis à la disposition des consommateurs des aliments carnés à un coût relativement modéré. Les innovations majeures observées dans la filière étaient une porcherie améliorée, un abattoir privé, une société d’élevage et de commercialisation des viandes, et une boucherie-charcuterie pour la transformation et la distribution. La production, la transformation et la commercialisation de la viande porcine ont généré des emplois et amélioré le revenu des différents acteurs de la filière.
- Published
- 2020
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14. Impact of Visual and Auditory Marketing On Buying Decision - A Sample Study of Costumers In Fashion Retail Stores In Chambery City -.
- Author
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Benzaoui, Hadjer and Cheriet, Hocine Elamine
- Subjects
FASHION merchandising ,CUSTOMER loyalty ,MARKETING strategy ,WILLINGNESS to pay - Abstract
Copyright of Journal of Economic Sciences, Management & Commercial Sciences (JESMCS) is the property of Association of Arab Universities and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2021
15. اثر جائحة كوفيد- 91 عمى التسوق عبر الانترنت والسموك الاستهلاكي في الج ا زئر
- Author
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بن علي إحسان, يحياوي عبد الحفيظ, and مقيمح صبري
- Abstract
Copyright of Journal of Economic Sciences, Management & Commercial Sciences (JESMCS) is the property of Association of Arab Universities and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2020
16. Importancia de la certificación de calidad en la decisión de compra de productos agroalimentarios artesanales.
- Author
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Cristóbal Araya-Pizarro, Sebastián and Araya Pizarro, Camilo Romelio
- Subjects
CONJOINT analysis ,CONSUMER preferences ,CONSUMER goods ,PACKAGING design ,CONSUMER behavior - Abstract
Copyright of Innovar: Revista de Ciencias Administrativas y Sociales is the property of Universidad Nacional de Colombia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2020
- Full Text
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17. Marketing alimentaire : la tendance est aux produits « sans ».
- Author
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KHALDI, Ali and ZIAD, M’hamed
- Subjects
CONSUMER behavior ,MARKETING mix ,POINT-of-sale systems ,FOOD marketing ,CONSUMERS - Abstract
Copyright of Economic & Managerial Researshes is the property of Faculty of Economic Sciences, Commercial & Managerial Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2020
18. LE MARKETING DE L’INDIVIDU : DEVELOPPEMENT DE L’AUTONOMIE DU CONSOMMATEUR, CAS DE LA FEMME DANS LE PROCESSUS DE DECISION D’ACHAT
- Author
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GRARI YAMINA and DALI YOUCEF SOUHILA
- Subjects
écision d’achat ,comportement du consommateur ,femme ,marketingde l’individu ,Management. Industrial management ,HD28-70 ,Marketing. Distribution of products ,HF5410-5417.5 - Abstract
Les consommateurs prennent quotidiennement et continuellement des décisions dans différents domaines en suivant de multiples processus et en recourant à un grand nombre de stratégies. En effet, nous sommes tous des décideurs : qu’il s’agisse du domaine personnel ou professionnel, de la vie politique, économique ou sociale ; nous avons tous été conduit à faire des choix, c’est-à-dire prendre conscience de la nécessité de décider, formuler des problèmes, envisager plusieurs options, renoncer à certaines, puis à faire face aux conséquences de nos choix.Cette recherche teste l’hypothèse suivante: L’influence de la femme pour la décision finale ou le choix final dépend de l’intérêt porté au produit.Pour se faire nous avons fixé notre taille d’échantillon autour de 300 femmes qui représentent 300 familles nucléaires.
- Published
- 2017
19. Impact du bouche à oreille électronique sur le comportement du consommateur: Cas du consommateur algérien.
- Author
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Fatima, SAYAH
- Abstract
Copyright of Journal of Economic Sciences, Management & Commercial Sciences (JESMCS) is the property of Association of Arab Universities and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2019
20. Exploration des effets de la foule perçue sur les perceptions et sur le comportement du consommateur marocain en contexte de grandes et moyennes surfaces
- Author
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YOUSSEF BROUZIYNE and KAMAL LAKHRIF
- Subjects
foule perçue ,tolérance de foule ,consommateur marocain ,comportement du consommateur ,Management. Industrial management ,HD28-70 ,Marketing. Distribution of products ,HF5410-5417.5 - Abstract
La foule en magasin était toujours associée à de fortes ventes et aux meilleurs profits. Il a été intéressant d'explorer les éventuels effets de la foule en contexte de grandes et moyennes surfaces et qui ont étaient généralement négligés dans les cultures au dessous du bassin Méditerranéen.Cette étude fournit un modèle conceptuel qui donne une aperçue sur les niveaux élevés de foule et les aspects les plus importants des magasins tels que "le niveau du prix perçu", "l'image de qualité du magasin" et les "intentions de fréquentation"; tous cela dans une société avec des caractéristiques culturelles et sociales différentes des sociétés occidentales où la notion de foule en commerce à été largement étudiée récemment.Les résultats ont montré que la perception du consommateur Marocain envers le prix et le niveau de qualité dans une enseigne de grande distribution n'est pas significativement influencée par la foule; alors que l'image de qualité du magasin est très affectéepar les niveaux des prix affichés dans ce magasin. La capacité de tolérer la foule n'avait pas un effet ni direct sur la perception de la foule ni indirect sur la décision du consommateur d'accéder ou de retourner à un magasin avec des niveaux élevés de foule.En général, cette étude a permit de mieux cerner le vrais poids du phénomène de foule en contexte commerciale chez les marocain, notamment face au facteur "prix", en donnant aux managers des enseignes de grande distribution des pistes pour une meilleure gestion de ce phénomène.
- Published
- 2016
21. Processus de recherche d’information lors d’une décision d’achat chez le consommateur pauvre au Maroc
- Author
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HOUDA MERMARI and ABDELAZIZ BAHOUSSA
- Subjects
comportement du consommateur ,consommateur pauvre ,processus de décision ,recherche d’information ,intensité de la recherche ,accès à l’information ,Management. Industrial management ,HD28-70 ,Marketing. Distribution of products ,HF5410-5417.5 - Abstract
Le comportement du consommateur pauvre est un sujet peu abordé en marketing, pourtant les consommateurs pauvres représententun segment du marché et une partie intégrante de la société de consommation. L’objectif de cette recherche est d’étudier le processus de recherche d’information chez le consommateur pauvre au Maroc,plus précisément l’intensité de la recherche et l’accès à l’information. Sur la base d’une approche qualitative, nous mettons en exergue les spécificités du processus de recherche d’information des pauvres dans le contexte d’un pays émergent. Les résultats issus de cette étude exploratoire peuvent servir aux entreprises pour adapter leurs stratégies de communication aux spécificités de ce segment de marché
- Published
- 2016
22. L’apport de la personnalité de la marque au processus de décision du consommateur : Cas de l’eau minérale en Tunisie
- Author
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WAHIBA BALI KALBOUSSI, MAKREM BEN JEDDOU, and AHMED DHOUIBI
- Subjects
personnalité de la marque ,comportement du consommateur ,marketing relationnel ,Management. Industrial management ,HD28-70 ,Marketing. Distribution of products ,HF5410-5417.5 - Abstract
L’environnement connait ces dernières années des mutations d’ordre économique, socialeet culturellequi impactent le comportement du consommateur. En effet, de nouvelles tendances et habitudes de consommation émergent et on parle d’uncomportement postmoderne du client d’aujourd’hui qui est à la fois cognitif et affectif.Notre objectif à travers ce papier est de connaitre l’impact de la personnalité de la marque d’eau minérale sur le choix de cette dernière. Cet article retracela procédure de création et de validation de l’échelle de mesure de personnalité de la marque en question.Nous étudierons toutd’abord le rôle de cette variable dans l’étude et la compréhension du comportement du consommateur et de sa fidélité envers la marque. Nous cernons ce construit à travers une recherche qualitative menée par le biais d’entretiensindividuels semi directifs. Les résultats de la phase exploratoire seront validés à travers une étude quantitative moyennant un questionnaire administré auprès de 300 individus consommant régulièrement ’eau minérale. Les caractéristiques psychométriques de l’échelle purifiée seront ensuite discutées afin de dégager ses implications sur le choix d’une marque
- Published
- 2016
23. Le temps des consommateurs : état des recherches et perspectives.
- Author
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Lallement, Jeanne and Gourmelen, Andrea
- Abstract
Cet article propose une synthèse des recherches sur le temps des consommateurs. Mobilisant une étude systématique des travaux depuis 25 ans, il offre une grille de lecture originale en regroupant le temps des consommateurs en deux catégories. Dans la première, les travaux sur le « temps ressource » soulignent que celui-ci est apprécié différemment selon des antécédents situationnels et individuels. Dans la seconde, les recherches sur le « temps-trait de personnalité » présentent celui-ci dans une perspective globale (où le temps est apprécié comme un tout), comparative (comparant plusieurs zones temporelles) ou encore sélective (positionnée dans une zone temporelle précise), approche elle-même caractérisée selon l’ancrage plus ou moins profond de la variable temporelle dans la personnalité de l’individu. Si le temps des consommateurs s’éclaire à lumière de ces catégorisations, on ne peut que constater l’impossibilité d’avoir un ancrage théorique unifié. Cette recherche plaide pour un décloisonnement des différentes approches et méthodologies. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
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24. Analyse empirique des antécédents de la pénétration de la téléphonie mobile en Afrique sub-saharienne.
- Author
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Sawadogo, T. Alain and Ammi, Chantal
- Abstract
Copyright of Canadian Journal of Development Studies is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2018
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25. Le chaînon manquant – l’équité comme déterminant ultime de la rentabilité des services ?!
- Author
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Kuppelwieser, Volker G., Klaus, Phil, Baruch, Yehuda, and Manthiou, Aikaterini
- Abstract
L’équité est généralement considérée comme un levier clé du comportement humain. Les recherches en comportement organisationnel explorent l’équité en tant que levier des attitudes des employés. Les recherches en marketing soulignent le fait que la perception d’équité est un déterminent clé d’intention d’achat ainsi que de comportement d’achat. Cependant, à notre connaissance, aucun auteur n’a explicitement tenté d’articuler ces deux phénomènes. En nous basant sur un raisonnement déductif et des méthodes de délinéation, nous proposons que, à travers la diffusion d’expériences clients, de perceptions de valeur, d’attitudes, et de comportements, une symbiose de comportement organisationnel et de recherches en marketing agit de manière fondamentale sur la performance organisationnelle. Notre cadre conceptuel détermine l’influence des perceptions d’équité sur les attitudes des employés et sur la productivité des services par l’intermédiaire du développement de proposition. A son tour, cela génère une augmentation de la satisfaction client, de comportements d’achat et de rachat par le consommateur, et – enfin – de rentabilité. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF
26. The effectiveness of deservingness‐based advertising messages: The role of product knowledge and belief in a just world.
- Author
-
Hafer, Carolyn L., Mantonakis, Antonia, Fitzgerald, Regan, and Bogaert, Anthony F.
- Subjects
CONSUMER behavior ,DECISION making ,HUMAN behavior ,CONSUMER preferences ,PROBLEM solving - Abstract
Copyright of Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.) is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2018
- Full Text
- View/download PDF
27. Les valeurs de consommation des produits bio et «beldi» au Maroc
- Author
-
SALIMA JAZI
- Subjects
comportement du consommateur ,produits bio ,produits «beldi» ,valeurs de consommation ,Management. Industrial management ,HD28-70 ,Marketing. Distribution of products ,HF5410-5417.5 - Abstract
Les investigations menées dans cette recherche exploratoire visent à comprendre le comportement du consommateur des produits bio et «beldi» dans le contexte marocain. L’objectif, plus précisément, est d’identifier les différents systèmes de valeurs de consommation afin de mieux comprendre ce phénomène et de mesurer le lien entre ces valeurs et les pratiques de consommation de ces produits. La revue de littérature sur ce sujet, nous a permis de proposer une typologie des valeurs de consommation de cette catégorie de produits. A travers une enquête qualitative par des entretiens semi-directifs, nous avons testé cette typologie. Les résultats sont présentés et commentés dans cette communication.
- Published
- 2014
28. Una aplicación de la teoría del comportamiento planificado al segmento masculino latinoamericano de productos de cuidado personal.
- Author
-
Regalado Pezúa, Otto, Guerrero Medina, Carlos Alberto, and Montalvo Corzo, Raúl Francisco
- Abstract
This research study identifies those factors which influence the consumption of care products in the Latinamerican male segment. That's why, an instrument based on the behavorial theory was applied to 600 men living in two countries of this región and having different levels of development regarding the above mentioned category, Mexico "highly developed" and Peru "moderately developed". The data obtained were analyzed using a model of structural equations. The results show that a subjective norm will stop men's consumption of these kinds of products. Similarly, the impact of this subjective norm will be lower in young men, allowing them to have a great aperture in the consumption of these care products. [ABSTRACT FROM AUTHOR]
- Published
- 2017
- Full Text
- View/download PDF
29. L’Effet des odeurs ambiantes sur les réponses des consommateurs
- Author
-
Abderrazak Gharbi
- Subjects
distribution ,atmosphère ,odeur ambiante ,comportement du consommateur ,Management. Industrial management ,HD28-70 ,Marketing. Distribution of products ,HF5410-5417.5 - Abstract
Cette recherche s’intéresse à l’étude de l’effet des odeurs ambiantes sur les réponses cognitives, affectives et conatives des consommateurs.Une expérimentation menée dans un contexte commercial réel: un magasin de prêt à porter «Blue Island» à Slim Centre, à Sousse, auprès de 400 clients, montre que la diffusion d’une odeur ambiante agréable influence positivement l’évaluation de l’environnement global du magasin, les produits,et la qualité des services offerts; le niveau de plaisir ressenti; le niveau de stimulation; l’intention de revisiter le magasin et les dépenses réalisées par les clients.Toutefois, la senteur ambiante n’a aucun effet sur le temps réel passé au sein du magasin.Elle souligne par ailleurs,la nécessaire prise en compte du type de consommateur (Hédoniste vs Utilitariste) comme variable modératrice.
- Published
- 2012
30. Milk Consumption in the Milk Bars of the City of N’Djamena in Chad
- Author
-
M. O. Koussou, G. Duteurtre, and L. Y. Mopaté
- Subjects
Produit laitier ,Lait fermenté ,Consommation ,Comportement du consommateur ,Zone urbaine ,Tchad ,Animal culture ,SF1-1100 - Abstract
Out-of-home milk consumption has been increasing for the past ten years in N’Djamena, capital of Chad, through small shops called milk bars. In order to understand the reasons for this new dynamic, 180 consumers chosen at random in 36 of these places were interviewed by means of a transversal survey conducted in March-April 2007. The surveyed consumers were on average 31 years old, unmarried for the majority (54%), originated from the Sahara-Sahelian region (84%) and worked in the informal sector (half of them). More than one third (37%) bought milk “to take away” and the rest consumed it in the bars, mostly in the evening (79%). The dairy products consisted in sweetened fresh milk (halib) and cultured whole milk (rayeb) often consumed with bread. Average consumed quantities per client were 11.5 L/month for fresh milk and 19.5 L/month for rayeb. Quantities varied according to the season and the origin of the client. A consumption peak occurred during the hot dry season when production was at its lowest level. However, the price of these two products was stable at 1000 FCFA/L throughout the year, because of the existence of supply contracts with the milk bars. The farm origin of fresh or fermented whole milk greatly influenced the consumers’ choice. Suggestions are made to improve milk supply during the hot season so as to meet the increasing demand.
- Published
- 2007
- Full Text
- View/download PDF
31. L'Influence Des Réseaux Sociaux Numérique Sur Le Comportement D'Achat Du Consommateur.
- Author
-
ABELHAK, Soumia, GRAA, Amel, and BARAKA, Hayat
- Abstract
Copyright of Roa Iktissadia Review is the property of Roa Iktissadia Review and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2016
- Full Text
- View/download PDF
32. How to Engage Audiences With Increasingly Eclectic Tastes: The Experience of TOHU, a Montreal Circus Arts Presenter.
- Author
-
Courchesne, André and Ravanas, Philippe
- Subjects
ART museum directors ,ART museums ,DESIGN museums ,AESTHETIC experience ,ARTS management - Abstract
Copyright of International Journal of Arts Management is the property of International Journal of Arts Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2015
33. How Do the Underprivileged Access Culture?
- Author
-
Bouder-Pailler, Danielle and Urbain, Caroline
- Subjects
POOR people ,CULTURE ,ART museums ,ART materials ,ARTS management ,COMMUNITY involvement - Abstract
Copyright of International Journal of Arts Management is the property of International Journal of Arts Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2015
34. Mieux comprendre les comportements alimentaires grâce au concept de perception du risque nutritionnel.
- Author
-
Laporte, Marie-Eve, Michel, Géraldine, and Rieunier, Sophie
- Abstract
Le comportement nutritionnel des populations est une priorité pour les pouvoirs publics. En effet, les maladies associées sont la première cause de mortalité dans le monde. Dans un souci de santé publique, il est essentiel de mieux comprendre la Perception du Risque Nutritionnel par le consommateur (PRN), car elle influence l’intention comportementale d’après le modèle de la motivation à se protéger (Maddux et Rogers, 1983 ; Rogers, 1975). A travers une synthèse de la littérature et une étude qualitative, cet article clarifie le concept de PRN, explore de potentiels facteurs explicatifs ou modérateurs, et identifie des pistes de recherche. Il montre que la PRN ne tient pas seulement aux caractéristiques du produit (rôle de la naturalité perçue), mais aussi au contexte de consommation (rôle de la commensalité) et d’achat (rôle de l’hyperchoix). [ABSTRACT FROM AUTHOR]
- Published
- 2015
- Full Text
- View/download PDF
35. The role of animal nutrition in designing optimal foods of animal origin as reviewed by the COST Action Feed for Health (FA0802).
- Author
-
Pinotti, Luciano, Krogdahl, Ashild, Givens, Ian, Knight, Chris, Baldi, Antonella, Baeten, Vincent, Van Raamsdonk, Leonard, Woodgate, Stephen, Perez Marin, Dolores, and Luten, Joop
- Subjects
ANIMAL nutrition ,EUROPEAN cooperation ,ZOOLOGY ,RESEARCH teams ,FOOD quality ,LIVESTOCK productivity - Abstract
Copyright of Biotechnologie, Agronomie, Societe et Environnement is the property of Les Presses Agronomiques de Gembloux and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2014
36. COMPORTAMIENTO DEL CONSUMIDOR TURÍSTICO.
- Author
-
RAMÍREZ OSPINA, DUVÁN EMILIO, OTERO GÓMEZ, MARÍA CRISTINA, and GIRALDO PÉREZ, WILSON
- Subjects
CONSUMER behavior ,TOURISM marketing ,RANK correlation (Statistics) ,TOURIST attractions ,TOURISTS ,QUANTITATIVE research - Abstract
Copyright of Revista Criterio Libre is the property of Revista Criterio Libre and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2014
- Full Text
- View/download PDF
37. O meu, o teu, o nosso dinheiro: Contributos para o estudo da gestão das finanças conjugais em Portugal.
- Author
-
COELHO, LINA
- Subjects
FAMILIES ,FINANCIAL management ,PERSONAL finance ,GENDER ,CONSUMER behavior research ,ECONOMICS ,FINANCE - Abstract
Copyright of Revista Crítica de Ciências Sociais is the property of Centro de Estudos Sociais and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2013
38. A procura do consumo financeiramente sustentável. Socialização e representações sociais do consumo, crédito e poupança.
- Author
-
BARBOSA RIBEIRO, RAQUEL, ALBUQUERQUE, SUSANA, SEIXAS FONSECA, JAIME RAÚL, BICHO PIRES, CARLOS, and RODRIGUES QUINTINO, DIANA
- Subjects
CONSUMER culture ,CONSUMER credit ,SAVINGS -- Social aspects ,CONSUMER behavior -- Social aspects ,COLLECTIVE representation ,SOCIALIZATION research ,CONSUMER education ,FINANCIAL literacy - Abstract
Copyright of Revista Crítica de Ciências Sociais is the property of Centro de Estudos Sociais and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2013
39. Arquitetura situacional do crédito: Tempo, cognição, afeto e decisão.
- Author
-
OLIVEIRA, MIGUEL and JESUS, FERNANDA
- Subjects
CONSUMER behavior ,CONSUMER credit ,PERSONAL finance ,DECISION making & psychology ,INFORMATION resources management ,ACCESS to information ,PSYCHOLOGY - Abstract
Copyright of Revista Crítica de Ciências Sociais is the property of Centro de Estudos Sociais and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2013
40. A economia política do consumo e do crédito às famílias: Um contributo interdisciplinar.
- Author
-
SANTOS, ANA CORDEIRO, COSTA, VÂNIA, and TELES, NUNO
- Subjects
CONSUMPTION (Economics) ,CONSUMER credit ,CONSUMER behavior ,CONSUMERISM -- Social aspects ,PERSONAL finance ,BEHAVIORAL economics ,ECONOMICS - Abstract
Copyright of Revista Crítica de Ciências Sociais is the property of Centro de Estudos Sociais and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2013
- Full Text
- View/download PDF
41. Les labels sont-ils tous éthiques ?
- Author
-
Chameroy, Fabienne and Chandon, Jean-Louis
- Subjects
LABELS ,RULES ,CONSUMERS ,MARKETING consultants ,BRAND name products ,BUSINESS ethics - Abstract
Copyright of Ileti-s-im is the property of Universite Galatasaray, Faculty of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2011
42. Perfil de los usuarios activos y finales de clubes deportivos de Bogotá D.C.
- Author
-
Crissien, Billy, Cortés, Omar Fernando, and Sandoval, Marithza
- Subjects
- *
ATHLETIC clubs , *EDUCATIONAL attainment , *MARITAL status - Abstract
This This article is the result of a research made to establish behavioral features of sport clubs consumers in the city of Bogota, specifying demographic and psychographic features. It characterize and classify the groups of users in terms of socioeconomic level, educational level, marital status and job issues. Another important aim is to identify the consuming pattern of service offers at sport clubs, the motivational factors related with the loyalty of users towards clubs offering various sport disciplines, analyzing the particular case of professional teams fans. For this reason, a descriptive research was made applying 336 interviews to active and final users of sport clubs in the city of Bogota. The results show a differential profile for players and fans regarding lifestyle, healthy habits and interacting patterns with sport events. The fans of football professional teams have a profile similar to the final users of the clubs of any other disciplines, but giving evidence of a higher involvement level. [ABSTRACT FROM AUTHOR]
- Published
- 2010
- Full Text
- View/download PDF
43. Determinants of Online Shopping: Examination of an Early-Stage Online Market.
- Author
-
Liebermann, Yehoshua and Stashevsky, Shmuel
- Subjects
ELECTRONIC commerce ,ONLINE shopping ,INTERNET users ,SALES - Abstract
Copyright of Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.) is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2009
- Full Text
- View/download PDF
44. PROPOSITION D'UN MODÈLE D'ÉDUCATION À LA CONSOMMATION AU SECONDAIRE.
- Author
-
Rodriguez, Adolfo Agundez, Samson, Ghislain, and Jutras, France
- Subjects
CONSUMER education ,CONSUMPTION (Economics) ,CONSUMER behavior ,HIGH schools - Abstract
Copyright of VertigO is the property of La Revue Electronique en Sciences de l'Environnement VertigO and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2008
45. Growth in mobile air-conditioning: a socio-technical research agenda.
- Author
-
Parkhurst, Graham and Parnaby, Richard
- Subjects
AIR conditioning efficiency ,ENERGY consumption ,CONSTRUCTION ,AIR conditioning ,GOVERNMENT policy - Abstract
The recent growth in European use of mobile air-conditioning (MAC) in transport is examined with reference to the experience of the longer-established trend in the buildings sector and to experience in the US. Air-conditioning is identified as significantly undermining improvements in energy efficiency, whilst the penetration of MAC is observed as having been particularly rapid and deep compared with static air-conditioning (SAC). A conceptual framework for the adoption of MAC is then proposed, which draws on sociological and psychological concepts as well as technical considerations in characterizing the processes influencing the adoption and use of MAC. The availability of empirical evidence to validate this model is then considered, with the finding that significant gaps in knowledge exist about why MAC is adopted, who benefits from its adoption, how the systems are used in practice, and the extent of satisfaction of travellers with the comfort of the environments of 'mobile buildings'. Although social norms and behaviour with respect to MAC are flexible, and hence subject to influence by climate change policy, significant further research is required to inform the specification of that policy. L'auteur examine l'augmentation de l'utilisation des climatiseurs mobiles recemment observee en Europe par rapport a la tendance etablie de plus longue date dans le secteur de la construction et aux Etats-Unis. On estime que la climatisation sape gravement les ameliorations apportees a l'efficacite energetique alors que la penetration des climatiseurs mobiles a ete particulierement rapide et intense par rapport aux climatiseurs statiques. L'auteur propose ensuite un cadre conceptuel pour l'adoption des climatiseurs mobiles qui s'appuie sur des concepts sociologiques et psychologiques ainsi que sur des considerations techniques en caracterisant les processus qui ont une influence sur l'adoption et l'utilisation des climatiseurs mobiles. Puis, il analyse la disponibilite de preuves empiriques pour valider ce modele; il en ressort qu'il existe des lacunes significatives dans les connaissances pour expliquer pourquoi la climatisation mobile est adoptee, qui beneficie de son adoption, comment les systemes sont utilises dans la pratique et quelle est l'importance de la satisfaction des utilisateurs mobiles en termes de confort interieur des constructions mobiles. Bien que le comportement et les normes sociales par rapport a la climatisation mobile soient flexibles et donc sujets a l'influence de la politique du changement climatique, il faut mener d'autres recherches approfondies pour que les specifications tiennent compte de cette politique. climatisation, changement climatique, confort, comportement du consommateur, efficacite energetique, climatisation mobile, transport, comportement de l'utilisateur [ABSTRACT FROM AUTHOR]
- Published
- 2008
- Full Text
- View/download PDF
46. Self-congruity and destination choice
- Author
-
Beerli, Asunción, Meneses, Gonzalo Díaz, and Gil, Sergio Moreno
- Abstract
Copyright of Annals of Tourism Research is the property of Pergamon Press - An Imprint of Elsevier Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2007
- Full Text
- View/download PDF
47. Destination Loyalty: Consumers’ Economic Behavior.
- Author
-
Alegre, Joaquín and Juaneda, Catalina
- Abstract
Copyright of Annals of Tourism Research is the property of Pergamon Press - An Imprint of Elsevier Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2006
- Full Text
- View/download PDF
48. The effect of word of mouth on services switching.
- Author
-
Wangenheim, Florian V. and Bayón, Tomás
- Subjects
WORD of mouth advertising ,WORD-of-mouth communication ,BUSINESS referrals ,BUSINESS enterprises ,CONSUMER behavior - Abstract
Copyright of European Journal of Marketing is the property of Emerald Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2004
- Full Text
- View/download PDF
49. Sociocultural meanings in visually standardized print ads.
- Author
-
Callow, Michael and Schiffman, Leon G.
- Subjects
ADVERTISING campaigns ,PRINT advertising ,GROUP identity ,SALES promotion ,IDENTITY (Psychology) ,ADVERTISING ,MARKETING - Abstract
Copyright of European Journal of Marketing is the property of Emerald Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2004
- Full Text
- View/download PDF
50. French abstracts.
- Published
- 2003
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