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Sports betting in the United States is exploding in popularity and has the potential to change the way sports fans interact with sports properties and sports content. However, not all sports bettors are the same, and market segmentation research provides a resource for more targeted communication and marketing strategies. Utilizing behavioral and psychographic data, the current study segmented 1,077 sports bettors by involvement. The segments were then contrasted on a number of factors within the framework of Mowen's 3M model of motivation and personality. A sample of 513 nonbetting sports fans was also included as a segment within the analyses. Statistically significant differences were found at the motivational, elemental, compound, and surface trait levels between the betting segments and between the betting and the nonbetting sports fans. The findings point to a strong emotional draw regardless of involvement yet a clear need for the betting industry to educate on issues related to jurisdictional legality and common language. [ABSTRACT FROM AUTHOR]

• Field experiment in mandatory recycling scheme tests effectiveness of door stepping. • Majority of households in mandatory recycling schemes separates waste correctly. • Minority of households is responsible for most miss sorting. • Door stepping does not influence behavior of households in mandatory schemes. • Door stepping can improve recycling behavior in voluntary recycling schemes. Household organic waste has great potential for closing nutrient cycles in agriculture. This requires proper waste separation by households. Personal communication at the doorstep potentially improves household waste separation behaviour but it is expensive and findings from existing research are mixed. Based on results of previous studies and from a quasi-experiment with non-equivalent groups design in two German municipalities, this paper argues that efficiency of personal communication depends on its context. It can positively influence behaviour when recycling is voluntary and participation rates are low. However, it has no significant effects if recycling is mandatory. One explanation could be different perceptions of recycling in mandatory and voluntary schemes. In voluntary schemes door stepping can activate the intrinsic motivation of households. In mandatory schemes, all households need to participate irrespective of intrinsic motivation. This research shows that this creates a situation in which a small share of households is responsible for almost all contamination. This can be overcome by considering extrinsic factors that affect recycling behaviour. The paper recommends further research to understand which combination of incentives, sanctions and information is efficient in affecting behaviour change in mandatory recycling schemes. [ABSTRACT FROM AUTHOR]

Background: Students with intellectual and developmental disabilities (IDD) were disproportionately impacted by the COVID‐19 pandemic. This study's goal was to assess the effectiveness of 2 messaging strategies on participation in SARS‐CoV‐2 weekly testing. Methods: Cluster randomized trials were conducted at 2 school systems, the special school district (SSD) and Kennedy Krieger Institute (Kennedy) to assess messaging strategies, general versus enhanced, to increase weekly screening for SARS‐CoV‐2. Testing was offered to staff and students from November 23, 2020 to May 26, 2022. The primary outcomes were percentage of students and staff consented weekly and percentage of study participants who had a test performed weekly. Generalized estimating equation models were utilized to evaluate the primary outcomes. Results: Increases in enrollment and testing occurred during study start up, the beginning of school years, and following surges in both systems. No statistical difference was observed in the primary outcomes between schools receiving standard versus enhanced messaging. Implications for School Health Policy, Practice, and Equity: Frequent and consistent communication is vital for families and staff. Weekly screening testing within schools is possible and highlighted the importance of utilizing equitable protocols to provide important testing to students with IDD. Conclusion: Enhanced messaging strategies did not increase the number of participants enrolled or the percentage of enrolled participants being tested on a weekly basis. [ABSTRACT FROM AUTHOR]

OBJECTIVES: Educational approaches for training physicians in clinical communications vary, and whether physicians apply the communication skills they learn or find them useful in the clinic is not well known. The aim of this study was to determine how first-year residents who received explicit instruction in 7 communication strategies would apply them in a simulation exercise and in clinical practice. METHODS: First-year Internal Medicine residents at an urban teaching hospital received instruction in 7 systematic communication strategies: Ask-Tell-Ask, Teach-back, open-ended questioning, NURSE, open body language, pausing, and plain language. Residents were evaluated on their use of specific communication behaviors associated with the 7 strategies during a simulation exercise of disclosing a medical error to a standardized patient. Control group residents who did the simulation before attending the training program and training group residents who did the simulation after the training were compared. Residents were queried 6 months after the training program on their use of communication strategies during clinical practice. RESULTS: A total of 27 residents participated (n = 13 control group; n = 14 training group). The training group performed behaviors for "establishing patient understanding" significantly more often than the control group. Both groups used non-verbal communication and behaviors for addressing patient emotions at similar levels. Of the 24 residents who responded to the 6-month follow-up questionnaire, 24 (100%) reported using Ask-Tell-Ask, open-ended questioning, and Teach-back, and 22 (92%) reported using NURSE statements and non-verbal communication. Most respondents reported using the strategies in clinical practice often or very often (79%) and found the strategies useful or very useful (96%). CONCLUSION: Providing explicit instruction in systematic communication strategies, particularly those focused on establishing patient understanding, may be an efficient approach for helping early career physicians develop effective communication skills that can be readily implemented during clinical training and practice. [ABSTRACT FROM AUTHOR]

Introduction: The global fight against the COVID-19 pandemic relies significantly on vaccination. The collective international effort has been massive, but the pace of vaccination finds hindrance due to supply and vaccine hesitancy factors. Understanding public perceptions, especially through the lens of social media, is important. This study investigates the influence of social media on COVID-19 vaccine perceptions among university students in Malawi. Methods: The study utilized a quantitative methodology and employed a cross-sectional study design to explore the relationship between social media dynamics and COVID-19 vaccine perceptions among 382 randomly sampled students at MUBAS. Data, collected by use of a Likert-scale questionnaire, was analyzed using IBM SPSS 20 for descriptive statistics and Pearson correlation tests. Results: The findings reveal crucial correlations. Specifically, trust in online vaccine information shows a positive correlation (r = 0.296, p < 0.01) with active engagement in social media discussions. Conversely, a negative correlation surfaces concerning individuals' reactions to vaccine availability in Malawi (r = -0.026, p > 0.05). The demographic overview highlights the prevalence of the 16 to 30 age group, representing 92.9% of respondents. Conclusions: The identified correlations emphasize the need for careful communication strategies tailored to combat misinformation and enhance vaccine acceptance among the younger demographic in Malawi. The positive correlation between trust in online vaccine information and social media engagement underscores digital platforms' potential for disseminating accurate information. Conversely, the negative correlation with vaccine availability reactions suggest the presence of complex factors shaping public perceptions. [ABSTRACT FROM AUTHOR]

As museums shift their responsibilities and functions towards audience-centered approaches, research on exploring museum cultural communication strategies through visitor experiences has gained increasing attention from both academia and industry. This study focuses on the newly opened Nan Song Deshou Palace Relics Site Museum in Hangzhou, China, completed at the end of 2022, and its visitors. Data were collected through on-site surveys and in-depth interviews. The research findings indicate that the current motivations of museum visitors manifest primarily in three forms: knowledge exploration, social interaction, and psychological restoration. After evaluating the existing museum service quality based on the field of experiential value in marketing management, two main issues and features were identified. The issues include sub-optimal visitor pathways and layout, dissatisfaction with staff services, and shortcomings in promotion and communication. The overall cultural learning and interactive experience for the entire visitor base also require improvement. The features are characterized by differentiated cultural and creative consumption in the museum and the emergence of interrelated consumer demands. Based on these findings, the study provides targeted recommendations for future museum construction and communication strategies. [ABSTRACT FROM AUTHOR]

Although the importance of sustainability in the beverage industry for consumers rises, environmentally-friendly attitudes often do not result in sustainable buying behavior. Ineffective communication strategies or implemented sustainability measures of producers that do not deliver value from the consumer's perspective could be the reasons. Therefore, within three environmentally-aware focus groups, grocery choice motives are discussed and, by using a qualitative Kano-model approach, consumer requirements on sustainability measures within the beverage industry are categorized. Furthermore, expectations regarding the communication of sustainability-linked information are outlined. The results reveal that the participants pay particular attention to healthy diets, prices, and discounts when buying groceries and sustainability measures within the beverage industry can mainly be classified as must-be requirements. For communicating sustainability measures, the test subjects especially demand a stronger connection between online and offline communication channels. Based on the findings, implications for beverage manufacturers and future research directions are elaborated. [ABSTRACT FROM AUTHOR]

Artificial intelligence (AI) technology has brought new reconstruction opportunities for the intelligence of the advertisement industry through the help of AI technologies such as machine learning and deep learning. First, the relationship between AI and the attractiveness of green advertisements is investigated, and the influence of different AI technologies in green advertisements on consumers' perception of the attractiveness of green advertisements is summarized. Second, based on the green advertisement dissemination rate data set, the data visualization exploration is carried out, and the data deletion and coding processing are carried out aiming at different characteristic variables. Finally, according to the problems existing in the current green advertisement communication and the high‐dimensional and sparse characteristics of the communication rate data set. In this paper, based on Deep FM (Factorization Machine), Gradient Boost Decision Tree (GBDT) is added to assist the experiment, and the prediction performance of green advertising communication is tested. The results are as follows. (1) Different AI expressions in green advertisements will affect consumers' perception of the attractiveness of green advertisements. (2) The prediction ability of Deep FM model after feature engineering is better than that of data cleaning only. The prediction effect of the model is obviously improved. The purpose of this paper is to integrate green advertising media communication into the ecological concept of harmonious coexistence between man and nature, strengthen the political belief of ecological civilization construction, and conform to the communication trend of today's severe ecological situation. [ABSTRACT FROM AUTHOR]

Science communication strategy plays a crucial role in effectively conveying scientific information to target audiences. While various models exist for developing communication strategies, many focus on measuring the effectiveness of communication efforts and adjusting these based on audience feedback. However, traditional methods of evaluating communication effectiveness often measure one component at a time and do not consider how people make decisions in real-life situations. This paper proposes the use of continuous response measurement (CRM) as a method to evaluate science communication in agricultural social science research. CRM allows for real-time measurement of how individuals make decisions in response to dynamic communication content. This paper compares different types of CRM, including in-person and virtual dial CRM, and provides resources for researchers interested in implementing this methodology. The paper also discusses various research designs that can be used with CRM, such as experimental designs, survey designs, time-series designs, focus groups, and coding content and behavior. The benefits and limitations of CRM are outlined, highlighting the need for immediate feedback and real-time response in science communication campaigns. In-person CRM is discussed, including the selection of stimuli, response prompts, data collection procedures, and data analysis. Virtual CRM is also examined, highlighting its advantages in terms of flexibility and cost-effectiveness. The paper concludes by discussing data output and analysis methods for CRM data. Overall, this paper serves as a methodological proposal for the use of CRM in agricultural social science research, emphasizing the importance of real-time measurement and response in science communication. [ABSTRACT FROM AUTHOR]

Mesocarnivores face interspecific competition and risk intraguild predation when sharing resources with apex carnivores. Within a landscape, carnivores across trophic levels may use the same communication hubs, which provide a mix of risks (injury/death) and rewards (gaining information) for subordinate species. We predicted that mesocarnivores would employ different strategies to avoid apex carnivores at shared communication hubs, depending on their trophic position. To test our prediction, we examined how different subordinate carnivore species in the Santa Cruz Mountains of California, USA, manage spatial overlap with pumas (Puma concolor), both at communication hubs and across a landscape-level camera trap array. We estimated species-specific occurrence, visitation rates, temporal overlap, and Avoidance–Attraction Ratios from camera traps and tested for differences between the two types of sites. We found that mesocarnivores generally avoided pumas at communication hubs, and this became more pronounced when pumas scent-marked during their most recent visit. Coyotes (Canis latrans), the pumas' closest subordinate competitor in our system, exhibited the strongest avoidance at communication hubs. Gray foxes (Urocyon cinereoargenteus) avoided pumas the least, which may suggest possible benefits from pumas suppressing coyotes. Overall, mesocarnivores exhibited various spatiotemporal avoidance strategies at communication hubs rather than outright avoidance, likely because they benefit from information gained while 'eavesdropping' on puma activity. Variability in avoidance strategies may be due to differential predation risks, as apex carnivores often interact more aggressively with their closest competitors. Combined, our results show how apex carnivores trigger complex species interactions across the entire carnivore guild and how trophic position determines behavioral responses and subsequent space use of subordinate mesocarnivores across the landscape. [ABSTRACT FROM AUTHOR]

This study examines the Security Service of Ukraine's (SBU) use of its Telegram channel for social media outreach during the Russo-Ukrainian war. It employs a qualitative thematic analysis of Telegram posts published between February 2022 and October 2023 to investigate the SBU's communication strategies. The study identifies the SBU's focus on themes such as collaboration and treason, showcasing its operational successes, and countering Russian espionage in its social media messaging. The findings provide insights into the SBU's approach to engaging the Ukrainian public, in contrast with traditional concepts of intelligence communication, and emphasise its role in influencing public discourse. [ABSTRACT FROM AUTHOR]

Background: People with communication disabilities (CDs), which includes disabilities in speech, language, voice and/or hearing, experience health and healthcare disparities. A barrier to accessing high-quality, equitable care is the lack of effective communication between patients and their providers. Objective: In designing a patient-prompted tool to facilitate communication, we analyzed qualitative feedback on communication strategies and the experience of people with CDs, caregivers, and providers in healthcare encounters. We aimed to describe communication strategies that patients with CDs find most useful and optimize a tool for patients to share their communication strategy preferences during clinical encounters. While patient-provider communication is paramount in every interaction, we aimed to highlight the intricacies of optimizing communication for this population. Design: We performed a qualitative study utilizing focus groups and interviews with patients with CDs, their caregivers, and healthcare providers. Participants: A total of 46 individuals participated in focus groups or interviews; 26 participants self-reported a CD, nine were caregivers, and 11 were providers. Participants represented diverse types of CDs, including stuttering, aphasia, hearing loss, and people with autism or cerebral palsy who use assistive technology to communicate. Approach: Analysis of qualitative interview and focus group data was guided by a qualitative content analysis approach. Key Results: We identified three themes: (1) While communication strategies should be individualized, participants agreed upon a consolidated list of best strategies and accommodations. We used this consolidated list to finalize tool development. (2) Patients and providers preferred disclosure of the CD and desired communication strategies before the appointment. (3) Providers often do not use communication strategies and accommodations during clinical encounters. Conclusions: For patients with CDs, it is critical to acknowledge and document the CD and individualize communication strategies during healthcare visits to facilitate communication. Studies are needed to evaluate whether improved communication strategy usage leads to improved health outcomes for this population. [ABSTRACT FROM AUTHOR]

The paper analyzes Xiaomi's social media posts on Facebook and Weibo, addressing three different audiences: the global audience, the Egyptian audience, and the Chinese audience. Its primary aim is to dissect Xiaomi's strategies in employing local, global, or glocal approaches within its intercultural brand communication. To achieve this, the study employs a multimodal framework that integrates brand communication and linguistics, allowing for a comprehensive examination of Xiaomi's digital marketing strategies through brand personality appeals and the strategic use of linguistic features. The paper finds that Xiaomi displays an exciting personality on its global and Chinese social media pages, while it reflects a competent personality on its Egyptian social media page. The study also finds that Xiaomi employs culture-specific linguistic features in its social media posts, including intimate address forms for its Chinese audience, colloquial expressions for its global audience, and codemixing and dialect for its Egyptian audience. These insights not only affirm the existing literature's observations of cultural disparities in intercultural marketing but also contribute to our understanding of how global brands strategically adapt to diverse cultural contexts. [ABSTRACT FROM AUTHOR]

Research at the intersection of infidelity and communication has primarily focused on how partners communicate post-infidelity. However, researchers have yet to investigate whether direct-proactive communication (i.e. having an intentional conversation with one's partner about attitudes toward infidelity prior to its occurrence) can influence victims' stay-leave decision-making process in response to the transgression. We conducted two studies (total N = 271) to compare the influence of this communication strategy on people's anticipated responses to infidelity in hypothetical scenarios, versus people's actual responses to infidelity that occurred in a past or current relationship. Study 1 results did not reveal a significant association between this strategy and the anticipated stay-leave decision, nor between this strategy and anticipated decision confliction. Study 2 results also failed to reveal a significant association between this strategy and the actual stay-leave decision. However, we did find that particularly among individuals who chose to stay with their unfaithful partner, those who had engaged in direct-proactive communication were significantly more conflicted about staying than those who did not. Exploratory analyses further suggest that although people anticipate direct-proactive communication would greatly influence their choice to stay or leave post-infidelity, it doesn't seem to matter for those faced with the real decision. [ABSTRACT FROM AUTHOR]

European right-wing populism is a widely studied phenomenon in recent years. At the same time, many fact-checking projects have been launched with the purpose of assessing statements from the most relevant social actors. The role of fact-checkers is growing, but there is scant literature on their agenda. In this study, we investigate the communication strategies on Twitter of European right-wing populist parties and their relationship with the agenda of fact-checking initiatives in Germany, France, Spain and Portugal. Based on a content analysis of tweets covering political content (n = 4212), we analyze not only the agenda but also the use of propaganda mechanisms and the scope of the tweets. The results show how the agenda of right-wing populism was composed of ideological thematic issues. Fact-checkers focus on competitor leaders and generate lower interaction. These findings contribute to increasing research on both actors, arguing that the focus on political leaders impacts on fact-checking. [ABSTRACT FROM AUTHOR]

Meeting the challenge of the global biodiversity crisis requires evidence-driven communication strategies to engage public and political audiences in conservation. This study used a real-world conservation campaign to test how messages framed as pessimistic and optimistic, emphasizing species losses or gains, affected emotional response and behavioral intent, including willingness to donate and adopt specific conservation behaviors. We administered a national, web-based survey to a random sample of U.S. adults (n = 1,998). Respondents exposed to pessimistically-framed messages were significantly more willing to donate than those exposed to optimistically-framed messages, and emotions mediated effects. Intention to engage in behaviors was greatest when a respondent's emotions aligned with the valence of the frame they received, such as when they experienced negative emotions in response to pessimistic frames or positive emotions in response to optimistic frames. These findings contribute to the growing body of evidence guiding the strategic use of communications to promote conservation. [ABSTRACT FROM AUTHOR]

An agency's self‐portrayal can help to protect its jurisdictional turf and strengthen its reputational uniqueness. While prior reputational studies have shown that agencies are attentive to the media and political principals, they have not assessed how inter‐agency dynamics might shape their public outreach and message. This paper argues that if multiple public agencies are confronted with a shared salient issue, such as the Covid‐19 pandemic, they engage in 'issue segmentation': mindful of each other's distinct jurisdictional and reputational profiles, their communication centers around sub‐issues that do not overlap with core missions of other agencies. We assess this expectation via a study of Twitter communication of 38 European Union agencies related to Covid‐19. Using an automated thematic analysis of tweets, we show that agencies engage in issue segmentation and focus on unique sub‐issues. The findings contribute to a better understanding of public outreach of agencies in times of crisis. [ABSTRACT FROM AUTHOR]

This commentary attempts to offer a practitioner's perspective on Chan (2019), which looks at how the communication skills of senior managers have changed throughout their careers. The findings of the study suggest that educators in ESP and higher education should prepare future leaders in a more long-term and holistic way so that they can become successful members of the business community. As they take up leadership functions, they will not only need an advanced proficiency of English but will have to use it as a lingua franca in business combined with relationship building, which requires relational language and soft skills. This repertoire will not only empower them but also create a company culture of trust and integrity for all the stakeholders. Educators in ESP and higher education need to prepare their learners to become holistic leaders and to overcome the challenges of workplace communication using English. This commentary discusses how Chan's findings could also be used to inform corporate training/coaching. It also provides tasks intended to support course participants in learning more about themselves, their own values, and their beliefs that are important for long-term relationship building. • A business English trainer's perspective on C. Chan's (2019) paper. • Language and communication strategies developed beyond formal learning. • English proficiency combined with soft skills and coaching throughout career. • Facilitating on-the-job learning via communities of practice and real-life experiences. • Long-term and holistic view for educators in ESP and higher education. [ABSTRACT FROM AUTHOR]

Objective: This study aimed to analyze effective teamwork at security checkpoints by investigating how security crews communicate in different (routine and threat) situations. Background: Working at an airport security screening checkpoint is challenging. Although tasks and processes are highly regulated and standardized due to legal requirements, security screeners must be trained to deal with unforeseen threat situations involving high levels of uncertainty. Therefore, security crews need to engage in flexible and adaptive coordination according to the situation and circumstances. Method: We conducted a field study with 20 airport security screening crews comprising 100 security screeners. Teamwork in terms of interaction between crew members was measured, differentiating between proactive "push" communication and information on request representing "pull" communication. Furthermore, non-task related communication was assessed. Results: While crews showed non-task related communication more in routine situations, both task-related "push" and "pull" communication occurred more in threat situations. In terms of team performance, we could show significant positive effects of proactive "push" communication and non-task related interaction in threat situations. Conclusion: Our results underscore the specific setting of airport security screening and the challenges that arise for teamwork. This study investigates professional screeners and passengers in the field. In contrast to other high-risk areas, security crews are confronted with a third party that complicates coordination strategies considered effective in previous studies. Application: Our findings recommend situation-specific communication strategies for practical training for airport security screening crews. [ABSTRACT FROM AUTHOR]

In recent years, MPI has been widely used as a communication protocol for massively parallel computing tasks, and the performance of MPI interprocess communications has become a major constraint for large-scale scalability. By analyzing the performance characteristics of bandwidth and latency of MPI communications, a transmission optimization method for MPI communications is proposed. For the variables of transmitted data, the communication strategy of MPI is optimized according to the data size and the succession of multiple communications, and the operation of packing or unpacking is automatically selected, which makes the performance of MPI communications significantly improved. For the time-consuming parts of MPI communication in the ocean numerical model Parallel Ocean Program with this method used, at least 2.4x speedup in point-to-point communication with unpacking strategy and at least 1.7x speedup in point-to-point with packing strategy are achieved. By automating file scans and analysis, 1.6x speedup is achieved for some point-to-point communications. [ABSTRACT FROM AUTHOR]

The study aimed to identify the most important reputational management strategies for Saudi digital diplomacy via Twitter by identifying the types of issues addressed by the Saudi Foreign Ministry account and the trend of published tweets and communication strategies used to build reputation, which belong to descriptive studies, The researcher relied on the survey method using the comprehensive inventory of Saudi Foreign Ministry publications via Twitter @Cmcmofa A total of 207 tweets from 1/2/2022 to 28/2/2022, based on the content analysis tool for collecting the study's data, resulted in the topping of international issues in the first place. (52.4%) of the types of issues addressed by the account of the Ministry of Foreign Affairs via Twitter, and occupy the neutral trend as the most trends of tweets posted via the account of the Ministry of Foreign Affairs via Twitter (60.0%), the public integration strategy came from the most widely used reputation building strategy in the Saudi Foreign Ministry's Twitter account (%73,0). [ABSTRACT FROM AUTHOR]

Social media networks, especially those where the use of images plays a key role, are a fundamental tool for fashion brands to be perceived as sustainable. The purpose of the present investigation is to analyze the elements and colors used by the 10 fashion corporations with the highest scores in the sustainability rankings when they share photographs and illustrations to Instagram and analyze the differences between publications related to sustainability and those that are not. Based on the history of posts from the 61 brands that make up these 10 corporations (277,955), those that include a term related to sustainability were identified, obtaining a sample of 12,639 publications. Next, an automatized image recognition was made using the Python Inception V3 library and the colors used were analyzed using the PIL and colorsys libraries. Even though clothing and footwear are the elements most frequently displayed when choosing a single image, in half of the cases the brands combine various types of images to reinforce the sustainable message with images of nature, sport, animals or food. In sustainable content, this trend is more pronounced in a communication strategy aimed at reducing the prominence of the final article, subjected to an industrial manufacturing process, and providing a more benevolent context from the point of view of sustainability. In addition, there are chromatic differences between sustainable content and those that are not. In all cases, the most used color is red, but in sustainable content the presence of cyan and green increases, closely linked to images of nature and landscapes. [ABSTRACT FROM AUTHOR]

The interest of public administrations in interacting and generating conversation with citizens has led to the opening of profiles on social networks. The present work analyzes how the General Administration of the State, in particular, the ministries of the Government of Spain, are using the TikTok network to communicate with citizens, what content they are publishing, what the format and tone of their publications is, and what frequency of publication they maintain, to know how institutional communication of the ministries is on this social network and observe if they follow a strategic use of their profiles. To do this, a quantitative content analysis of the publications of the profiles of the 7 ministries with active presence on TikTok has been carried out, from the first publication of each profile studied until March 31, 2023. For the analysis, different variables have been considered which collect the figures of the profiles, the tone of the publications, and the structure and format of the contents. The results show that the ministries maintain a low publication frequency, and there is a disparity in the type of tone used or intention of their publications and in the formats, which suggests a lack of common communication strategy by the Government of Spain to maximize performance on this social network. [ABSTRACT FROM AUTHOR]

Language and drawing each have their own sets of symbols that they use to convey messages. It is still unclear whether the development of these two expression mechanisms is similar or distinct. There are various approaches to supporting language and communication skills, including structured and naturalistic methods. The goal of this in‐depth case study is to find out how a combined intervention affects the language and drawing abilities of a three‐year‐old girl with developmental delay. Structured implementations and milieu teaching strategies were used in the same session, but not simultaneously. The participant's language and communication skills improved at the end of the programme. Interestingly, even though there was no drawing‐related goal, her drawings evolved too. Even though this is a single‐subject case study, it suggests that if a child's cognitive and language skills develop, his/her drawing skills do as well. [ABSTRACT FROM AUTHOR]

The article presents a theoretical analysis of the problem of professional burnout among social workers in the postmodern society. The concept of the “emotional burnout” and the “professional burnout” is generalized as a common state of exhaustion in the physical and mental sense, which is caused by intense and steady stress. It is noted that burnout syndrome manifests itself in a depressed state, accompanied by feelings of fatigue and devastation, feeling of futility of his professional activity, rejection of activity both professional and domestic. To achieve the goal, a general scientific method of theoretical analysis of philosophical, sociological, psychological and pedagogical scientific literature was used in the study. To achieve the goal, the study used the general scientific method of theoretical analysis of philosophical, sociological, psychological and pedagogical scientific literature. The realities and prospects of implementation of strategic objectives of the Communication Strategy of the Ministry of Education and Science for 2023-2030 (On approval of the Communication Strategy of the Ministry of Education and Science of Ukraine for 2023-2030, 2022) were substantiated, which should undoubtedly correlate with the effectiveness of the work of a socio-pedagogical worker, to prevent the strengthening of the trend of professional burnout, in particular: the formation and implementation of public policy to ensure decent working conditions of the specialist of socio-pedagogical sphere to ensure the sustainable functioning of the areas of education and social work during wartime; implementation of updated digital educational environment; development of digital competencies to ensure stable communication in the context of socio-pedagogical interaction. In the context of the theoretical study of professional burnout among social workers, causing a syndrome of professional burnout. It is expressed in a reduction to a minimum of self-control, rejection of oneself as a professional, dysfunctional dynamics of the workplace, extreme activity, degradation in social and personal communication, feeling of loneliness both at work and outside of it. The analysis of methods of professional burnout is presented and the diagnosis of professional burnout among social workers is considered: the methodology of Agapova (2004) (based on the diagnosis of emotional burnout level according to Boyko) (enables systemic and detail analysis of the degree of severity of twelve symptoms of burnout syndrome, taking into account the components that they relate to); the methodology “Psychological burnout” in the work of the system “human – human” (developed by Vodopyanova, Starchenkova, 2008). Guided by the development of K. Maslach and S. Jackson, it allows to investigate the main components of a psychological burnout syndrome, such as: exhaustion emotionally, loss of personality, leveling of professional abilities. [ABSTRACT FROM AUTHOR]

We investigate user engagement with politicians' migration discourses on social media. In particular, we study the effects of message framing and support base attitudes on interactions on Facebook and Twitter in five European countries. Enriching automated analysis of social media content with survey data in a multilevel negative binomial regression approach, findings show that migration-related messages tend to elicit more interactions than other kinds of messages. Furthermore, the presence of a security frame in a migration-related message positively relates to user engagement. However, additional analyses suggest that the relevance of these frames differ between different political parties. In fact, a message gets an even higher number of interactions, when the dimension of the migration issue included in those framed messages is perceived more negatively by a party's support base. The findings have important implications for communication strategies of political actors and the state of migration discourses on social media. [ABSTRACT FROM AUTHOR]

China's digital public diplomacy on social media and the ways in which Chinese diplomats communicate have received international attention and generated academic interest. As the first study to conduct country-specific investigation on how Chinese diplomats in Germany practice digital public diplomacy on Twitter, this article examines their communication strategies based on Twitter data collected from verified accounts of Chinese diplomats in Germany during the part of the pandemic from January 2020 to February 2021. The study also identifies discrepancies between the actual practices of China's Twitter diplomacy in Germany and media perception of China's Twitter diplomacy represented by relevant news articles from two German mainstream newspapers, Frankfurter Allgemeine Zeitung and the Süddeutsche Zeitung in 2020. The discrepancies, the author claims, can be attributed to the process of othering China, i.e. framing China as the other, that eventually compromises the effectiveness of China's communication strategies. Seeing China's Twitter diplomacy as network-centric public diplomacy with Chinese characteristics, this article depicts the ways in which the case of Germany contributes to the understanding of the global communication network of China's public diplomacy on Twitter by showing its country-specific communication strategies. [ABSTRACT FROM AUTHOR]

Cannabis is the most extensively consumed illicit substance globally, as reported by the United Nations Office on Drugs and Crime in 2021, thereby constituting a significant public health concern. This investigation posits the analysis of the interplay between cognition and emotion as applied to cannabis-related information within the framework of persuasive communication and the utilization of neurocommunication tools. The research aims to achieve the following objectives: 1) discern consumption patterns and perceptions regarding cannabis among the youth demographic, 2) assess implicit responses linked to the utilization of different framing techniques, and 3) investigate the interaction produced by diverse communication strategies. [ABSTRACT FROM AUTHOR]

Background: Global migration has led to a sharp increase in the number of language‐discordant consultations (LDCs) in healthcare. Evidence on how healthcare providers (HCPs) meet migrant patients' needs while mitigating language barriers is lacking. Design: Using purposive and snowball sampling, we recruited twenty‐seven Dutch HCPs (Mage = 45.07, SD = 11.46) and conducted semi‐structured interviews to collect qualitative, open‐ended data for identifying the communication strategies used with migrant patients in LDCs. We analysed the transcripts using deductive and inductive approaches (e.g., constant comparative method from Grounded Theory). Final pattern codes (i.e., key themes) were discussed among the research team until mutual agreement had been achieved. Results: Five key themes emerged from the analyses: HCPs often 'got‐by' with (1) instrumental and (2) affective communication strategies used in language‐concordant consultations to start medical consultations. When some instrumental communication strategies were deemed ineffective (e.g., lingua franca, gesturing, etc.) to bridge language barriers, HCPs turned to (3) incorporating digital tools (e.g., Google Translate). When HCPs were unable to communicate with migrant patients at all, (4) informal, ad‐hoc and professional interpreters were involved. Finally, HCPs often (5) involved additional support to engage migrant patients to engage in treatment‐related behaviours. Discussion and Conclusions: Our results highlight the importance of raising awareness among HCPs about using various combinations of different strategies. The development of a guideline indicating the optimal combination of communication strategies for different medical consultation goals may be useful in reshaping the current communication behaviour of HCPs in LDCs. Patient or Public Contribution: HCPs were the study population involved in this qualitative study. Refugee health advisors, general practitioners and linguistic specialists (i.e., members of the Right2Health consortium) with experience with the Dutch healthcare system were involved throughout the development of this research. This includes a review of the research question, participant information sheet and interview topic guide as well as providing interpretations of the data and feedback to this manuscript. [ABSTRACT FROM AUTHOR]

There is a growing focus on exploring dyadic interactions and outcomes between couples undergoing cervical cancer (CC). The purpose of this cross-sectional study was to figure out how dyadic communication influences both CC patients' and spouses' coping abilities. A sample of 286 CC dyads completed questionnaires assessing dyadic communication and dyadic coping. The actor-partner interdependence model was used to analyze the interaction effect between the dyads. Dyadic communication among cervical cancer (CC) patients has a predictive effect on their own negative dyadic coping (β = − 0.141, P = 0.034) and on their spouses' delegated dyadic coping (β = 0.133, P = 0.044). In contrast, dyadic communication among CC spouses is negatively associated with their own supportive dyadic coping (β = − 0.237, P < 0.001), delegated dyadic coping (β = − 0.156, P = 0.018), common dyadic coping (β = − 0.148, P = 0.026) and also with CC patients' supportive dyadic coping (β = − 0.153, P = 0.022). Dyadic communication between CC patients and their spouses affect their own and each other's dyadic coping. Exploring interventions focused on the CC couples' communication strategies to enhance their positive dyadic coping should be considered. [ABSTRACT FROM AUTHOR]

The identification of opinion leaders is a matter of great significance for companies and authorities, as these individuals are able to shape the opinions and attitudes of entire societies. In this paper, we consider X (formerly Twitter) as a passive sensor to identify opinion leaders. Given the unreliability of the traditional follower count metric due to the presence of fake accounts and farm bots, our approach combines the measures of visibility and community engagement to identify these influential individuals. Through an experimental evaluation involving approximately 4 million tweets, we showed two important findings: (i) relying solely on follower count or post frequency is inadequate for accurately identifying opinion leaders, (ii) opinion leaders are able to build community and gain visibility around specific themes. The results showed the benefits of using X as a passive sensor to identify opinion leaders, as the proposed method offers substantial advantages for those who are involved in social media communication strategies, including political campaigns, brand monitoring, and policymaking. [ABSTRACT FROM AUTHOR]

The variable-order fractional (VOF) chaotic systems offer a promising solution for applications in secure communication due to their unique properties. This paper addresses the synchronisation problem in secure communication for these systems, which have uncertainties and external disturbances with unknown bounds. According to the variable-order fractional type Mittag-Leffler stability theorem, a fractional-order derivative is applied to a sliding surface, and suitable adaptive laws are devised to address uncertainties and disturbances. A variable-order fractional control strategy and a new criterion are developed to ensure the synchronisation error systems achieve asymptotic stability in finite time, for which the upper limit can be obtained. Simulation outcomes demonstrate the efficacy of the proposed synchronisation strategy in secure communication scenarios. [ABSTRACT FROM AUTHOR]

In the context of the energy transition, electrical microgrids have become a key energy solution for isolated zones. For this type of application, low-voltage networks with unbalanced loads are commonly connected. Despite this, many of the hierarchical control strategies presented in the literature have been designed to operate properly only in the presence of balanced loads. For this reason, it is relevant to study how control strategies can be adapted to this scenario, especially those that reduce the dependence on communications to enhance flexibility and reliability. In this sense, this paper presents a secondary layer control strategy that does not require the use of communications to operate in isolated microgrids with unbalanced loads. The strategy guarantees proper performance in terms of power-sharing between the distributed generators of the microgrid. Simulations on Matlab/Simulink are presented to validate the response of proposal. [ABSTRACT FROM AUTHOR]

The COVID-19 experience is considered a fertile ground for lessons learned regarding media use, communication strategies, and consumption of media content during the pandemics. This study seeks to learn from such experience in Egypt and investigates the role which the media played in affecting the behavior of the Public in Egypt towards the COVID-19 pandemic, from their own perspective. The study seeks to explore the level of dependence of the Public on the different media of communication and how they made decisions regarding their behavior to mitigate the pandemic in response to these media messages . Through focused group discussions (FGDs) with communities in Cairo, this research gained insight into the role that the media played in providing information during the crisis situation, and how the media helped to frame perceptions of COVID-19. While identifying the main means of communication they used to get information, FGD participants discussed which ones were most effective in terms of convincing them of a certain perception of the pandemic and the vaccine, as well as influencing their behavior including their adoption of, and adherence to protective measures, as well as their acceptance of the vaccine. The research is guided by the media system dependency (MSD) theory (Ball-Rokeach & DeFleur, 1976) and its updated perspective on technologically mediated means of communication. [ABSTRACT FROM AUTHOR]

The COVID-19 experience is considered a fertile ground for lessons learned regarding media use, communication strategies, and consumption of media content during the pandemics. This study seeks to learn from such experience in Egypt and investigates the role which the media played in affecting the behavior of the Public in Egypt towards the COVID-19 pandemic, from their own perspective. The study seeks to explore the level of dependence of the Public on the different media of communication and how they made decisions regarding their behavior to mitigate the pandemic in response to these media messages . Through focused group discussions (FGDs) with communities in Cairo, this research gained insight into the role that the media played in providing information during the crisis situation, and how the media helped to frame perceptions of COVID-19. While identifying the main means of communication they used to get information, FGD participants discussed which ones were most effective in terms of convincing them of a certain perception of the pandemic and the vaccine, as well as influencing their behavior including their adoption of, and adherence to protective measures, as well as their acceptance of the vaccine. The research is guided by the media system dependency (MSD) theory (Ball-Rokeach & DeFleur, 1976) and its updated perspective on technologically mediated means of communication. [ABSTRACT FROM AUTHOR]

Background: The communication skills of treating physicians can affect the psychological burden of cancer patients and the prevalence of mental illness among these patients. This study investigated the communication skills of physicians and their relationship to the psychological symptoms of cancer patients and their satisfaction with the treatment they received. Methods: This cross-sectional descriptive study was carried out in 2019. A total of 160 cancer patients who fulfilled the inclusion criteria and referred to Omid Hospital in Isfahan, Iran, and the Iranian Cancer Control Center (MACSA) took part in the study. Demographic information, including age, sex, marital status, education, and type and stage of the disease, was collected using the Demographic Information Questionnaire. The patients' psychological states and satisfaction were then measured using the Patient's Depression, Anxiety, and Stress Scale (DASS), the Short Assessment of Patient Satisfaction (SAPS), and the Communication Assessment Tool (CAT). Correlation coefficients and multiple linear regression were performed using the SPSS software to analyze data. Results:There was a significant direct relationship between the two quantitative variables of CAT and SAPS scores (r = 0.752; p < 0.001). There was also a significant relationship between the depression (r = -0.318; p < 0.001) and stress (r = -0.303; p < 0.001) scores and the CAT score. The mean SAPS score in patients undergoing radiotherapy was significantly lower than in the stages of chemotherapy (beta (SE) = -3.14 (1.05); p = 0.003). Conclusion: It was found that physicians' communication skills play an essential role in patients' satisfaction and are directly correlated. We also showed that the physician communication skills score was inversely related to patients' depression. [ABSTRACT FROM AUTHOR]

Introduction: The relevance of the study is underscored in response to the need for innovative tools to counter hybrid threats in the field of information security. Methodology: The study's methodological approach is described, highlighting the application of methods such as analysis, systematization, and comparison. The use of these methods is emphasized in conducting a comprehensive comparative analysis of information security strategies in Ukraine, Kazakhstan, and the European Union. Results: It is emphasized that the study's results provide a detailed insight into the current state of information security in the analyzed countries. It is specifically mentioned that recommendations for the development of information security communication strategies are a tangible outcome of the research. Conclusions: The conclusion highlights the importance of developing or enhancing information security communication strategies in the countries under study. It is suggested that these strategies can serve as an effective countermeasure against hybrid warfare and enemy attacks, thereby strengthening cybersecurity and responsiveness. [ABSTRACT FROM AUTHOR]

This study examined politicians' communication strategies with journalists in Poland within the context of the flow of information on social media (Facebook and Twitter). The main questions posed in the article concerned which entities used which patterns of information flow, and whether during election campaigns, politicians communicated with journalists on social media by reacting to the latter's published posts. The study focused on pre-electoral periods of two consecutive parliamentary elections in Poland conducted in 2015 and 2019. The results showed that politicians rarely reacted to journalists' Twitter posts. If they did, they most often used reactive communication. Additionally, political actors from opposition parties more intensely used information flow patterns with a higher level of interactivity in 2019 than in 2015. [ABSTRACT FROM AUTHOR]

The visual social media platform Instagram is a popular tool for political image building. Drawing on image management theory as well as right-wing populist and visual communication, this study explores how eight European leading politicians of right-wing populist parties present themselves on Instagram. The aim is to provide a first insight into relevant characteristics and patterns of their Instagram communication. The approach is twofold: A comprehensive visual content analysis (N = 724) is followed by hierarchical clustering on principal components. Three types of messages were identified, the most important ones being the creation of a professional image and the demonstration of closeness to citizens. Surprisingly few of the categories considered as relevant for right-wing populist communication were detected. At the individual level, politicians differ in the messages they emphasize. [ABSTRACT FROM AUTHOR]

"In the Sultan's Salon: Learning, Religion, and Rulership at the Mamluk Court of Qāniṣawh al-Ghawrī (r. 1501–1516)" by Christian Mauder challenges the traditional view of Sultan Qāniṣawh al-Ghawrī's reign as incompetent and conservative. Mauder argues that the court culture was dynamic, adaptive, and culturally open, deeply connected to the larger Islamicate world. The book explores various aspects of the court, including socio-economic policies, cultural practices, and strategies of representation and communication. It also examines the crisis of legitimacy faced by al-Ghawrī and his efforts to counter internal and external challenges. The book suggests that al-Ghawrī's court was innovative and cosmopolitan, but also acknowledges the influence of previous rulers in Cairo. Overall, the book concludes that al-Ghawrī's court is representative of the sultanate's court culture and should be studied as such. [Extracted from the article]

Ephemeral incidents, or events in traffic or on the roadside that have only local and short-term impact on road safety and road capacity, are noteworthy for vehicles nearby—especially those approaching and planning to pass by. We study ways to communicate detected ephemeral incidents between connected vehicles, comparing various decentralized (vehicle-to-vehicle) communication strategies and weighing with established centralized mechanisms with regard to efficiency and broadcasting redundancy. The strategies are implemented in a simulation using realistic road networks, travel routes and traffic. We identify the strategy that achieves up to 100% success rate in transmitting incident messages to the affected vehicles under each scenario, while minimizing broadcast redundancy. In general, decentralized vehicle-to-vehicle communication strategies show strong potential to transmit incident messages efficiently and effectively. [ABSTRACT FROM AUTHOR]

The purpose of the study is to examine the antecedents/predictors toward customers' desire to choose a fast-food joint/base in a developing country (Ghana). The partial goal is to assess the moderating role of traditional media advertisement and electronic Word-of-Mouth (eWOM) in the fast-food business. Relying on the 'Uses and Gratifications Theory,' we adopted a quantitative research inquiry with 405 valid responses from fast-food customers in the Cape Coast metropolis (Coastal area) of Ghana. Using a PLS-SEM, results revealed that, the variables, particularly, convenience and time, menu price, and taste and preference were significant factors influencing fast-food patrons to select a fast-food joint/base. Additionally, the moderation analysis revealed that, television and radio advertisement, as well as eWOM play a significant role on the interaction between taste and preference and the desire to choose a fast-food joint/base for a regular meal. The research outcome offered a strategic marketing guideline for fast-food operators particularly, with communication and advertising strategies that could enhance their market share while ensuring a competitive business environment. Limitation and recommendations for future study have been considered. [ABSTRACT FROM AUTHOR]

This article analyzes growth strategies in the context of digital transformation in all political, social, and economic scopes that were accelerated by the pandemic. The article also focuses on the specific case of digital native brands which have emerged in a disruptive way. The study was carried out by using electronic surveys from April 2020 to November 2021 of 50 professionals in leading technology companies and startups. The study takes into account the results obtained in research carried out during the last 8 years by combining both the methods of in-depth interviews and documentary analysis in tracking the strategies of technology companies. The results show that growth strategies in digital economy are focused on decision making based on data combined with creative actions such as digital content, influencer marketing, media, events, and newsjacking. This growth strategy is applicable to all areas, especially politics. [ABSTRACT FROM AUTHOR]

Introduction: We sought to understand the Undetectable = Untransmittable (U = U) communication needs of persons living with HIV (PLHIV) and barriers to U = U communication among healthcare providers (HCPs) in South Africa. Methods: We conducted five focus group discussions (FGDs) with HCPs (N = 42) including nurses and counsellors from primary healthcare clinics (PHCs) in the Gauteng and Free State Provinces of South Africa, three FGDs (N = 27) with PLHIV recruited by snowball sampling from civil society organizations, and 27 in-depth interviews (IDIs) with recently diagnosed PLHIV in Johannesburg. IDIs and FGDs were audio recorded, transcribed, translated to English, and analysed thematically. Results: PLHIV were largely unaware and sceptical of U = U as the message appeared to contradict the mainstream HIV prevention clinical guidance. The low viral load (VL) knowledge further reduced confidence in U = U. PLHIV need support and guidance on the best approaches for sharing U = U information and disclosing their VL status to their partners, highlighting the central role of community understanding of U = U and VL to mediate the desired stigma reduction, social acceptance and emotional benefits of U = U for PLHIV. HCPs were uneasy about sharing U = U due to concerns about risk compensation and ART non-adherence and worried about enabling any ensuing HIV transmission. HCPs also need a simple, unambiguous, and consistent narrative for U = U, integrated with other HIV prevention messages. PLHIV and HCPs alike recommended a patient-centred approach to communicating U = U, focusing primarily on attaining viral suppression and emphasizing that condomless sex is only safe during periods of ART adherence. Conclusions: These data highlight the need for simple U = U communication support targeting both HCP and PLHIV. Culturally appropriate communication materials, with training and ongoing mentorship of the clinic staff, are essential to improve patient-centred U = U communication in clinics. [ABSTRACT FROM AUTHOR]

The negative health effects of climate change are becoming increasingly evident. At the same time, climate change mitigation offers great potential for health promotion. In the medical setting, climate change and health issues can be integratedinto counselling of patients in order to promote and protect individual and public health and to possibly pursue other climate- and health-relevant aims. Such "climate-sensitive health counseling" (CSHC) may concern the health impacts of climate change and related measures of health protection, counseling on healthy and climate-friendly lifestyles as well as societal aspects. When integrating CSHC into routine healthcare activities, communication strategies known from health as well as climate change communication can be used, such as patient-centered communication,motivational interviewing and a differentiated and open approach in addressing climate-related feelings. [ABSTRACT FROM AUTHOR]

Objective: To understand the communicational and psychosocial effects of COVID-19 protective measures in real-life everyday communication settings. Design: An online survey consisting of close-set and open-ended questions aimed to describe the communication difficulties experienced in different communication activities (in-person and telecommunication) during the COVID-19 pandemic. Study sample: 172 individuals with hearing loss and 130 who reported not having a hearing loss completed the study. They were recruited through social media, private audiology clinics, hospitals and monthly newsletters sent by the non-profit organisation “Audition Quebec.” Results: Face masks were the most problematic protective measure for communication in 75–90% of participants. For all in-person communication activities, participants with hearing loss reported significantly more impact on communication than participants with normal hearing. They also exhibited more activity limitations and negative emotions associated with communication difficulties. Conclusion: These results suggest that, in times of pandemic, individuals with hearing loss are more likely to exhibit communication breakdowns in their everyday activities. This may lead to social isolation and have a deleterious effect on their mental health. When interacting with individuals with hearing loss, communication strategies to optimise speech understanding should be used. [ABSTRACT FROM AUTHOR]

The American Institute of Biological Sciences (AIBS) is committed to promoting inclusion, diversity, equity, and acceptance in the biological sciences. They recently hosted the IDEA Conference 2.0, which focused on enhancing internal structure, external communication, and assessment to create IDEA scientific environments. The discussions emphasized strategic planning, broadening membership and outreach, supporting new members and early career individuals, and training leaders. The text also highlights the importance of improved external communication strategies, cultivating networks, and prioritizing IDEA activities in various aspects of society work. It suggests conducting inclusive assessments, treating data ethically, and creating action plans for improvement. The text identifies key competencies and priority themes, and suggests that AIBS can provide tools and resources to support creating inclusive and diverse scientific environments. Collaboration and training among societies are also emphasized, with AIBS playing a facilitating role. [Extracted from the article]

This study describes the collaborative process undertaken to study trends in the overdose case fatality rate (the proportion of drug overdoses resulting in death) in Kentucky from 2018 to 2021. Rather than separately tracking counts of fatal and non‐fatal overdoses, studying the overdose case fatality rate gives insight into issues related to the severity of drug overdoses and the efficacy of overdose response resources. We found that the overdose case fatality rate increased across the study period at a rate of approximately 1.19 percentage points per year, and in addition to this annual trend, it is expected to peak 1.26 percentage points higher in the wintertime and lower in the summertime than what would be expected from the overall annual trend. Modelling trends in the overdose case fatality rate over time in a way that is methodologically sound and easily interpretable to community stakeholders was a challenge, and the solution to utilize Bayesian beta regression was made possible by effective team science between domain experts and methodological experts. In this work, we describe our collaborative process, including the team structure and communication strategies, that ultimately led to these novel findings regarding seasonal and annual trends in the overdose case fatality rate. [ABSTRACT FROM AUTHOR]

Summary: Children from culturally and linguistically diverse backgrounds experience higher rates of obesity and have poorer outcomes in obesity prevention studies. Interventions tailored to specific cultural groups may be limited within linguistically diverse, multicultural communities, and thus, alternative approaches to childhood obesity prevention in these communities are needed. This study aims to describe communication strategies used in interventions targeting prevention of obesity/obesity‐related behaviors, among children 0–5 years, from linguistically diverse communities, and assess their effectiveness. A rapid review was conducted by systematically searching Medline, Embase, and CINAHL. The inclusion criteria are as follows: Studies reported an intervention tailored to linguistically diverse communities targeting at least one obesity‐related behavior among children 0–5 years. The exclusion criteria are as follows: Interventions used simple language translations, targeted one language group, or treated obesity. A total of 4677 articles were identified with 14 studies meeting inclusion criteria. Key communication strategies included materials in multiple languages, English text written at a set readability level, and multimodal delivery. Six studies reported effectiveness data, of which five had effective primary or secondary outcomes. This is the first rapid review to identify communication strategies used in childhood obesity prevention interventions for linguistically diverse communities, highlighting a need for future research to incorporate and evaluate the communication strategies identified. [ABSTRACT FROM AUTHOR]