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The sport and the athlete have inspired a lot of admiration among people. With the passing of the years and the improvement of knowledge about the human body and its capabilities, most believed that their abilities could not be improved. But with the advancement of modern technology, this has changed. The modern athlete uses all the help he can get; from specialized coaching to dieticians, to the best and latest technologies. The data gathered through technology is used to dissect the athlete's performance, identifying exactly where improvement is needed and where the focus is needed. In the paper "The use of technological innovations in sport" we make a presentation on how technology has taken over the sports field and produced numerous improvements in various equipments, how this technological development has affected the sports products market and a small analysis of the global sports equipment market. [ABSTRACT FROM AUTHOR]