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Businesses and other organizations across the globe are becoming more and more data-driven, using a combination of descriptive, diagnostic, predictive and prescriptive analytics to gain a strategic advantage through understanding the past, what we hope to happen in the future, and the ability to accurately predict future outcomes. These forms of analytics span from basic statistical summaries and data visualization to artificial intelligence models. Many organizations are now requiring new job applicants, new hires, and existing employees to be data literate. As such, it is becoming incumbent on teachers, students, and practitioners to possess some basic knowledge or experience in business analytics, at least within their educational and functional domains. Current best-practice in business school curriculum embeds some form of analytics across the curriculum. Unfortunately, many business colleges do not have the experience or resources to do so, hence teachers are unprepared to teach, and students are not prepared to enter the business world being data literate. While higher levels of analytics can be statistically intimidating, there are numerous applications of analytics that do not require statistics or higher-level models. This paper introduces one such technique practiced within marketing education and industry since 1995 and is called RFM. RFM has long been known in marketing curriculum and practice but has seen virtually no exposure in business schools outside of marketing major courses. This reflects an unintended consequence of teaching and learning within "functional" silos. It is hoped that teachers and students across the business curriculum, as well as workforce participants, can use this case to gain an appreciation of data literacy and analytics toward application within any functional area of business. The purpose of this paper is to avail those outside of marketing education and practice with an effective, easy to understand, easy to apply model, with no statistics involved. The goal is to facilitate increased data literacy and interest in understanding and/or applying analytics to other functional arear of business. RFM is not unique to this paper but is aimed at broadening teacher, student and workforce participant experience and knowledge of business analytics.

Purpose: While new rich learning opportunities emerged through the introduction of Innovation Platforms (IPs) in agricultural value chains, the extent to which IPs enhance farmer experiential learning is still unclear. Design/methodology/approach: This paper brings clarity to the above question by interviewing 91 coffee IP farmers. Data were analyzed through content analysis to generate overarching themes for farmers' experiences, learning activities, and outcomes. Findings: Results reveal that participation in IP learning activities generates farmers' knowledge to cope with coffee value chain challenges. Specifically, farmers' making-meaning of challenges and generating new solutions represents an iteration between individual critical reflection and experimentation of value chain activities. The IPs facilitated multi-directional knowledge flows among farmers by mobilizing necessary resources. Practical implications: As many Sub-Saharan Africa (SSA) governments cannot provide sufficient extension support, farmers increasingly rely on IPs whose processes stimulate members' learning commitment and endeavors. Nevertheless, Governments can use these findings to tailor the design and implementation of IPs to farmers' experiential learning processes. Theoretical implications: The study contributes to experiential theory in the context of agriculture by advancing a model on how IPs can accelerate farmers' experiential learning processes based on the challenges experienced. Originality/value: This article extends knowledge of experiential learning in IPs context.

This paper describes the results of studies on the peculiarities of distributed information systems, and the research of distributed systems technology development. The paper also provides the results of the analysis of E-business market research in the Republic of Kazakhstan. The article briefly describes the implementation of a possible solution to a distributed system based on Java-technologies. The topicality of the work is determined by the need of E-business development to increase economic investments, as well as improving the competitiveness of Kazakhstan in the world trade. The paper gives a brief description of the types of E-business, the concept of a distributed system, types of distributed software systems, distributed systems architecture analysis, logical software layers of distributed systems, as well as the analysis of distributed systems technology development and Java-technologies for the development of distributed systems. In addition, an example of a distributed system development in E-business is provided--a Java-based online store, as well as the description of the implementation of a distributed system, the software part and a hardware part of a distributed system, the description of the logical architecture for the online store, the structure and the operation of the system. Also, the name and address of the implemented distributed system are given, which is the result of a study of distributed systems and the implementation of Java-based distributed systems. The development of E-business requires the implementation of an information system for the promotion of goods and services. Today, E-businesses mostly use information systems with distributed structure. The implementation of Java-based distributed systems in E-business is one way of the E-business development in Kazakhstan. The results are applicable to the post-Soviet and developing countries, which include Kazakhstan, as the theoretical basis for the development of E-business.

Context: Although the German dual system of vocational education and training makes a major contribution to securing the supply of skilled workers for trade and industry, its function has been under scrutiny for several years. Companies are finding it increasingly difficult to recruit trainees, and increasing numbers of training places are vacant. However, such recruitment problems tend to be concentrated in certain occupations rather than occurring across all sectors equally. This has led to a significant increase in competition among companies seeking to secure the services of trainees in various occupations and calls into question the extent to which such fierce rivalry is reflected in the type of training marketing they conduct. Approach: This paper investigates the training place characteristics companies communicate in their advertisements. Among these characteristics, differences exist in the general conditions of training, requirements for trainees and incentives the companies provide. Latent class analyses were used to investigate the patterns revealed in the training place characteristics and to examine if the frequency with which patterns occur correlates with whether a company is seeking trainees for an occupation with or without recruitment problems and with company size. The analyses were based on data collected from 1,939 small and medium-sized enterprises via standardised telephone interviews conducted at the beginning of 2016. The companies in question had offered training places in one of nine selected dual occupations. Four of the training occupations considered have recruitment problems. There are no recruitment difficulties in the other five. Findings: The single group latent class analysis initially conducted resulted in a model with three latent classes exhibiting clearly differentiated patterns of training place characteristics. As well as focusing on general conditions and the requirements for training, the "aggressive" pattern mainly emphasises the incentives the training place or company offered. The "requirements-oriented" pattern concentrates on the future requirements for trainees. The "basic" pattern communicates only a very few fundamental training place characteristics. A subsequent multi-group latent class analysis revealed evidence that small and medium-sized enterprises offering training are more likely to display an aggressive pattern in occupations with recruitment problems than SMEs providing training in occupations where there are no recruitment difficulties. By the same token, small and medium-sized enterprises with training provisions in occupations with recruitment problems are less likely to exhibit training marketing aligned to the requirements of applicants than firms offering training in occupations without recruitment difficulties, although this is significantly clearer amongst small companies than medium-sized companies. Nevertheless, the class with requirementsoriented marketing constitutes the largest class for all four company groups. Conclusion: The results indicate that conditions in the training market affect the training marketing companies carry out. However, they also show that companies are more likely to use their training marketing to react to recruitment problems that have already occurred rather than take a preventative approach towards such difficulties. For small companies in particular, the limitations in resources available for more elaborate training marketing likely contribute to this approach. Nevertheless, further research is needed to consolidate the outcomes identified here.

The purpose of this qualitative study is to understand how operating models and organizational structure impact the effectiveness of higher education institutions for students, faculty, administrators and the broader community. In this case study, the researcher uses the Malcolm Baldrige National Quality Award Criteria (MBNQAC) to understand core values and the concepts of those seven criteria which are: 1) leadership 2) strategic planning 3) student, stakeholder and market focus 4) measurement, analysis, and knowledge management 5) faculty and staff focus 6) process management and 7) organizational performance results. These criteria are analyzed with visionary leadership and a comparison of the strategic plans of Alvernia University and Kutztown University. The changes imperatives for higher education institutions include the redesign of education, more flexible faculty, increased efficiency, removal of boundaries, and entry into new markets. In addition, challenges and conflicts facing the change process are also discussed in the context of Kotter's Change Theory. This paper advocates a pragmatic approach to analyze what works and also what are the viable solutions to known problems.

This case captures Orchids Paper Company at a time of significant change internally and in its environment. It presents opportmities to examine the concept of fit between Strategy, Environment, and Resources to maximize profit potential. The nature of Orchids' products and industry facilitate the case's accessibility, since Orchids operates in an industry which is fairly simple to understand (paper manufacturing). The case is intended for use in business policy and strategy classes at the undergraduate or MBA level, but might be used in operations, supply chain, finance, accounting or marketing classes by focusing on specific questions facing the firm. [ABSTRACT FROM AUTHOR]

From 2003 to 2012, the ISMS-MSI Practice Prize/Award competition has documented 25 impactful projects, with associated papers appearing in Marketing Science. This article reviews these papers and projects, examines their [...]

This paper provides recommendations for embedding a market- and marketing-informed approach within the development process for a new international campus. It includes a brief outline of the current global profile of international campuses (as one form of transnational education) before highlighting the role of marketing at key stages of campus development from initial business case through to full operation. Recommendations for integrating marketing into campus development are derived from a series of structured interviews with eight senior staff at three UK universities, all with campuses in Malaysia. Some participants were UK-based, others Malaysia-based; all had responsibility for marketing the international campus at some level. The purpose of this paper is to provide evidence-informed marketing guidance and good practice that is relevant to institutions considering establishment of an international campus.

Service-marketing education provides students customer service skills sought by employers who recognize the relationship between service and profit. Students in service marketing benefit from active-learning activities with actual organizations to apply customer service frameworks taught in the course. The purpose of this paper is to describe an experiential team project taught through collaboration with a local Better Business Bureau (BBB). Descriptions of the class project address challenges with group and experiential-learning projects. The paper provides suggestions for working with a local business organization for service marketing team projects.

Purpose: The purpose of this paper is to explore the interrelationship of branding practices and legitimacy-building of commercial degree program franchising within transnational higher education (TNHE). It aims to understand how commercial franchisees' branding practices employ discursive and symbolic strategies for building legitimacy, and how these practices impact both organizational development and stakeholder perception. Design/methodology/approach: This qualitative study uses document and visual content analysis, supported by discourse analysis, as the methods in analyzing commercial franchisees' branding practices of their franchised programs. The sample of the study consists of five commercial franchisees offering primarily Western MBA programs in the United Arab Emirates. The data were obtained through franchisees' websites, marketing materials, student prospectuses, visiting campuses and their marketing events, and through interviews with franchise managers. Findings: The findings of this study indicate that growing a sustainable brand for a commercial franchisee requires successful building of its legitimacy in the host country. Legitimacy in such arrangement however involves two paradoxes: the "self-promoter's paradox" where the franchisees often engage in legitimacy-building practices that decrease their legitimacy, and the "legitimacy-borrowing paradox" that happens when the commercial franchisee initially borrows its legitimacy from the franchised program, but simultaneously this borrowing of legitimacy prevents it from becoming a fully legitimate higher education institution. Originality/value: This study contributes to the research on management of TNHE by exploring the branding practices of franchised programs, which so far has been a neglected area in research. Furthermore, interconnections of legitimacy-building and branding practices are underrepresented within the broader higher education research.

This paper will develop and explain a conceptual framework for the use of business industry marketing techniques within the higher educational spectrum. This framework will demonstrate how sound marketing management can help higher education increase its effectiveness and improve student interest, as well as encourage the development of managerial skills that will lead to better operational efficiency. The material will be presented in a detailed, specific, and practical manner that can be utilized by educational administrators. There are many benefits in the utilization of the marketing concept for higher education. Marketing can lead to a better understanding of your customer (student), a more efficient use of money geared specifically towards your target market, a better understanding of where your college or university stands relative to your competitors. Marketing can also help create a more effective use of your human resources and an increased awareness of marketing trends. Marketing, specifically targeted towards the student using the nine p's and taking into account the differences between marketing for higher education and marketing for products, may result in improved student interest towards the marketed university or college, which may result in higher enrollment.

The electronic frontier is not something that education has embraced with open arms. There is a natural tendency to resist new ways of doing things. Our commerce teacher's attitude is responsible for the slow acceptance of modern technology in the educational environment. The paper explores the apprehensions of teachers in the implementation of technology and offers suggestions to integrate technology in the classrooms. Though the study is confined to Udupi District, the findings may be relevant to the entire commerce education.

Background: Integrating 3D virtual world technologies into educational subjects continues to draw the attention of educators and researchers alike. The focus of this study is the use of a virtual world, Second Life, in higher education teaching. In particular, it explores the potential of using a virtual world experience as a learning component situated within a curriculum delivered predominantly through face-to-face teaching methods. Purpose: This paper reports on a research study into the development of a virtual world learning experience designed for marketing students taking a Digital Promotions course. The experience was a field trip into Second Life to allow students to investigate how business branding practices were used for product promotion in this virtual world environment. The paper discusses the issues involved in developing and refining the virtual course component over four semesters. Methods: The study used a pedagogical action research approach, with iterative cycles of development, intervention and evaluation over four semesters. The data analysed were quantitative and qualitative student feedback collected after each field trip as well as lecturer reflections on each cycle. Sample: Small-scale convenience samples of second- and third-year students studying in a Bachelor of Business degree, majoring in marketing, taking the Digital Promotions subject at a metropolitan university in Queensland, Australia participated in the study. The samples included students who had and had not experienced the field trip. The numbers of students taking part in the field trip ranged from 22 to 48 across the four semesters. Findings and Implications: The findings from the four iterations of the action research plan helped identify key considerations for incorporating technologies into learning environments. Feedback and reflections from the students and lecturer suggested that an innovative learning opportunity had been developed. However, pedagogical potential was limited, in part, by technological difficulties and by student perceptions of relevance. (Contains 4 tables and 1 note.)

Development of new technologies and increasing competition require new solutions in business applications in internet marketing and advertising. The paper deals with issues related to advertising activities in internet marketing. There were presented both theoretical findings and empirical analysis of the survey conducted among Latvia's companies. The survey was carried out with the assistance of telemarketing company (telephone interviews) among companies selected from Register of Enterprises LURSOFT. The analysis of survey results compared companies responses depending on the company size and turnover changes during the last three years. Various statistical indicators were used for this analysis: indicators of descriptive statistics, cross tabulations, Kruskal-Wallis test and Kolmogorov- Smirnov test. The results indicate that there are a lot of challenges in the better use of internet advertising activities. The companies could become more competitive by more competitive and efficient application of internet marketing.

Students often bemoan the fact that they can't see the relevance of the report they are asked to write or the case study they have to analyze. This paper introduces the use of attending an industry tradeshow as a means of making assessment more interesting and meaningful. Much has been written about the need to bring reality back to management education and many institutions worldwide have attempted to do this through fieldtrips, simulations and case studies. This paper explains how relevance and reality can be achieved in a simple and cost effective way. Essentially postgraduate marketing students are given an assessment task which requires them to attend an industry tradeshow. Following the tradeshow they write a marketing plan and make a presentation for a company in a business-to-business marketing context. The implementation of this approach and its effect on assessment and learning outcomes is presented in this paper. Feedback from students on their experiences of the assessment task and its impact on their learning is also presented. (Contains 1 figure.)

Purpose: This paper seeks to present organizational learning processes of knowledge accumulation, articulation, codification and subsequent routine development in a marketing services organization where judgment and rules of thumb were more the norm than codified knowledge and explicit routines. The case illustrates how organizational learning through a conscious knowledge codification effort could lead to tangible benefits for consumer-driven organizations and how heterogeneous and infrequent yet important routines can be aided by an explicit and dynamic learning process. Design/methodology/approach: After a review of the relevant literature, a case is provided to illustrate many of the key concepts in the organizational learning literature as they are applied to a consumer package goods company. Findings: The case study is followed by a discussion of how the organization in the case applied organizational learning processes through a knowledge clarification and codification system. The organizational learning process was enabled by contextual enablers such as leadership commitment to organizational learning, teamwork and organization-wide participation in the knowledge articulation and codification processes, and multi-lateral flow of information across the organization in developing the routines. Practical implications: Implications of how companies in market-oriented environments that often have nuanced practices and uncodified norms could utilize various organizational learning processes are discussed in the paper. Originality/value: It is rare in the field of organizational learning to see the application of numerous learning theories in one place and one organization. Such was the case in this examination, where different roles played by different organizational components, such as support from leadership, teamwork and flexibility, organization-wide participation, and multilateral communication, in addition to knowledge accumulation, articulation, codification, and circular learning loops were utilized by the organization to produce marketplace success for a major consumer battery company with heterogeneous and nuanced yet important learning requirements.

The purpose of this paper is to report on who creates branding within institutions of higher learning, and what impact branding has on core institutional activities such as student recruitment and fundraising, as well as on socio-psychological factors such as community respect and national prestige. Eighty-nine tertiary education experts covering three world regions were surveyed in order to gather information to fulfil the paper's objectives. The nature and extent of involvement of enrolled students, alumni, higher management, external consultants, civic leaders and the business community were investigated to identify the part each plays, if any, in the development of an institutional brand. Findings indicate that institutions have a tendency to brand from the top down rather than from the bottom up. (Contains 3 figures and 1 table.)

Purpose: This paper seeks to evaluate the arguments for and against the proposition that students in higher education are "customers" and should be treated as such. Design/methodology/approach: A critical review of the relevant literature from the domains of total quality management and marketing. Findings: The debate is polarised, with advocates regarding it as self-evident that students are customers and should be treated as such, while critics regard it as self-evident that the incursion of the "customer" concept into higher education degrades educational standards and damages educator/student relationships. Research limitations/implications: Researchers should investigate whether the adoption of the terminology, systems and processes of the "student-as-customer" leads to a degradation or improvement of the quality of education and level of service delivered to higher education students. Practical implications: Ways are recommended in which the careful adoption of the term "customers" to refer to students could retain positive aspects--promoting the legitimate interests of students in the higher education system--while avoiding such potentially negative aspects as the problematic idea that "the customer is always right". Originality/value: The paper points towards a "middle way" by which educational policy-makers and managers can obtain the benefits associated with a "customer orientation" while avoiding the difficulties associated with a simplistic interpretation of the customer concept. (Contains 4 tables and 1 note.)

The complexities of developing a business based on a novel product may appear insurmountable. Stereotypical convention suggests that there are two major players: polarized inventors and "greedy" investors. Surely there is a way of aligning the inventor-investor relationship into something positive for both parties? In this paper Francis Hobbs explores how both inventor and investor can be incentivized in a virtuous circle through the creation of a formal link between an "IP holding" (inventor) company and an "exploitation" (investor) company which is then free to commercialize the idea as it sees fit. With grant funding provided by the government and channelled through the exploitation company, the investor maintains cherished commercial freedom while the inventor benefits not only from paid contract employment to develop his or her own idea in the short term but royalties and, perhaps, exploitation company equity rewards in the longer term when product sales commence. (Contains 4 figures and 5 notes.)

The aim of this paper is to provide sufficient detail that other members of the IS community can incorporate the business game "Flowers for the World" (or FFTW for short) into their IS teaching portfolio. The game promotes experiential (active) learning and has been used to support discussions or project work in such diverse subjects as analysis and design, database development, and advanced programming, as well as Masters-level courses on the strategic use of information systems. Examples of how experiences from the game can be used to support later learning and discussion is provided.

Outlines considerations in the design of a Competitive Intelligence Information Resource Center (CIIRC), which is needed by business organizations for effective strategic decision making. Discussed are user needs, user participation, information sources, technology and interface design, operational characteristics, and planning for implementation. (EA)

Franchised art instruction businesses are not necessarily the enemy of the art educator, and can even provide a mutually beneficial way to enrich school art education programs. This article explores the status of art education businesses as creative enterprises that offer art curricula for children as clients, beyond the traditional school and non-profit museum contexts, and it specifically examines the intersection and relationship between the professional discipline of art education and the business of art education. The author focuses in greater depth on the new and emerging art education business service--art education franchises. The business model of art education franchises explored in this paper involves organizations or enterprises that develop their own art programs, recruit clients (children and adults), and deliver a standardized art curriculum while devising marketing strategies and regularly assessing their program's effectiveness via client surveys and testimonials. Art education services provided by these organizations or companies are gaining widespread attention and popularity within many U.S. communities, just as 3R tutoring services and other creative enterprises (dance, music, gymnastics, and martial arts) have increased in number and diversity. In particular, the author shares their educational content, discusses the significance of their success as art education partners, and identifies several concerns or cautions relevant to their strengths and weaknesses as providers of quality art education.

Total quality management (TQM) strives to improve organizational functioning by carefully studying the interface between an organization's mission, values, vision, policies and procedures, and the consumer that the organization serves. Central to this approach to revitalizing economic institutions is the importance placed on client satisfaction. The maxim "the customer is always right," or "the customer is the king" are the driving forces in TQM efforts to increase performance and profits. Customers' needs and desires are researched and analyzed, and product design, sales and service are modified to produce higher levels of customer satisfaction and, in turn, greater profitability for the company. Can the concept of "student-as-customer" readily fit into the context of education and learning in higher institutions as a jointly negotiated process? The main focus of this paper is to analyze the debate between the two opposing views: some concede that similarity exists between a university student and a more traditional customer at, say, a local department store, while others argue that this kind of comparison is without merit. A good number of university educations are indeed similar to business, and for these, the TQM emphasis on the customer rings true. In many ways, university students are customers. Universities should make every reasonable effort to satisfy students in such areas and to attempt to gather student input in assessing how well these needs are being met. However, applying the concept of student-as-customer in its fullest scope may run the risk of placing the teacher/instructor in the position of merely responding to what the students want, sacrificing any personal autonomy and professional responsibility. This could, if taken to its ultimate end, mean that the teacher would have very little part to play in decisions regarding the aims, content, methods and evaluation of the learning and educational processes. The major challenge for today's universities is to strike the balance between the "student-as-customer" and the "student-as-learner."

This paper explores the relationship between self-reported innovative characteristics and dysfunctional personality traits. Participants (N = 207) from a range of occupations completed the Innovation Potential Indicator (IPI) and the Hogan Development Survey (HDS). Those who reported innovative characteristics also reported the following dysfunctional traits: Arrogant, Manipulative, Dramatic, Eccentric; and lower levels of Cautious, Perfectionist and Dependent. A representative approximation of the higher order factor "moving against people" (Hogan & Hogan, 1997) was positively associated with innovative characteristics. It is concluded that innovation potential may be viewed as a positive effect of some otherwise dysfunctional traits, most notably those encompassed under the second-order HDS factor "moving against people". (Contains 5 tables and 2 footnotes.)

This paper attempts to analyse how governments in Malaysia and Thailand have adopted indirect policy instruments along the lines of "corporatisation" and "privatisation" to reform higher education governance. By focusing on a few key issues related to changing state and education relationships and new regulatory arrangements when higher education service providers and funding sources are increasingly diversified in these Asian societies, this article examines whether these "state-guided" regimes are no longer relevant and have become less capable in shaping public policy formation and public sector management, particularly when their policy instruments are becoming more globally driven by "liberalising and marketising trends". (Contains 3 tables.)

Inherent within emerging new food supply chains (FSCs) in the UK in recent years, and in particular those based upon direct marketing, is the (re)connection of production--consumption processes and concomitantly producers and consumers. New forms of connection are apparent, as food produce is differentiated on the basis of quality constructs which are often linked both to the place and nature of its production, but also to the exchange context. As a result, quality evaluation has become increasingly complex and heterogeneous, necessitating context-specific examinations of its mediation. This paper seeks to do this through its examination of producers and consumers at farmers' markets (FMs). Utilising the framework of Conventions Theory, it assesses how producers and consumers coordinate their mutual expectations in order to circumvent the uniform standards of "conventionally" produced food and create new production--consumption spaces. In so doing, the notion of a "Regard" Convention is suggested as a means of acknowledging the non-economic benefits of FSCs that are underpinned by direct marketing and, in particular, those that involve face-to-face interaction between the participants concerned.

Sustainability, enhancement of personal skills, social aspects of technology, management and entrepreneurship are of increasing concern for engineers and therefore for engineering education. In 1996 at Delft University of Technology this led to the introduction of a subject on sustainable entrepreneurship and technology in the course programmes of Chemical Engineering and Materials Sciences Engineering. This subject combines lectures, project work in which a business plan is written, sustainability and presentation training. This paper shows that it has been possible to combine entrepreneurship, sustainability and project education successfully in a subject for undergraduate engineering students and describes background, assumptions, outline, results and recent adjustments of this subject. It includes a discussion on how to integrate sustainability and entrepreneurship in terms of triple P (People, Profit, Planet) and how to incorporate it pragmatically in the key elements of a business plan: (1) business idea, mission and strategy; (2) context, stakeholder and market analysis; (3) marketing; (4) production; (5) organisation and management; (6) finance and reporting. Attention is paid to results regarding the business plan, spin-off like start-ups and also to the learning results of both students and lecturers. It ends drawing some lessons derived from the subject's results and the learning experiences of both students and lecturers. (Contains 1 table.)

Sophistication and accessibility can be dangerous bedfellows, especially when it comes to information sources. One of the real challenges in undergraduate academic libraries can be connecting students in a meaningful way to the resources that will be most helpful and understandable for them. This article discusses how techniques borrowed from the world of business and marketing, as well as customer service techniques, can provide some useful strategies for librarians serving undergraduates.

Export education in New Zealand has grown rapidly since 1990, earning significant foreign exchange and underwriting the finance of domestic education. As principal owner of education institutions, the national state is the primary investor. Previous governments treated the "industry" as both windfall and cash-cow as they advanced the neo-liberal project of disentangling state from economy and making education providers self-regulating. The current "Third Way" inspired government has adopted a more prominent management interest in the making of this globalising industry. A new Code of Practice enacts multiple technologies of control from quality control to standard setting, benchmarking, certification and audit. Legitimated by a discourse of concern for the pastoral care of school-aged students, it requires institutions to provide detailed information. The Code makes "the industry" visible, makes a market, controls brand NZ education, regulates through consumer assurance, and imposes direct disciplinary controls on institutions. The Code of Practice makes apparent the ambitions and governmental technologies of the "augmented" neo-liberal state, and is a pivotal structure in the constitution of the industry and of the globalising processes that define it. The paper uses governmentality analysis to uncover these technologies of control and to consider their part in the constitution of both industry and globalisation. (Contains 2 figures, 2 tables and 5 notes.)

Personalization technology has become an important topic in e-commerce, fostered by the emergence of the relationship-marketing paradigm. But teaching e-commerce personalization technology is a challenging task, since it requires a balance between marketing and management and technical implementation issues that must be calibrated according to the student's background, all of this without losing a holistic perspective of the subject. In this paper, we describe the result of our experiences in teaching personalization, sketching both a conceptual framework and a set of curricular objectives that provide a balanced and comprehensive view of the field in its current state. The conceptual framework for the topic area puts in relationship technical and business issues as part of marketing in e-business strategy. The main categories are the topics related to "partner interaction", including adaptive hypermedia and filtering of information, and "relationship maintenance", including user profiling and modeling along with common market segmentation techniques as related to the paradigm of relationship marketing. Concepts of human-computer interaction are required to aid in understanding the assessment techniques of personalization techniques, and privacy and legal issues should also be considered. The concept of CRM (Customer Relationship Management) systems crosscuts interaction and relationship maintenance issues, and could be used as a criteria for curriculum organization in some cases. Seven general curricular goals are identified as key aspects of the curriculum in personalization technology, including foundations of relationship marketing, user profiling and modeling, hypermedia and adaptive hypermedia concepts, the use of personalization as a tool in marketing strategy, CRM, privacy and legal issues and mass customization. The four first aspects are considered as the core of the curriculum, and they should be addressed to some extent depending on the background and interest of the students. The content of each particular course can then be tuned to diverse student profiles by putting more emphasis in some of the goals, without losing the global view of personalization as a component of a global e-marketing strategy. Rule-base personalization systems represent an appropriate case for introducing the technical content of personalization, and marketing oriented content should be approached from a clear concept of relationship value, as the key concept from which marketing tactics and techniques are derived. (Contains 1 figure and 1 table.)

Believes that university departments should use a business model in developing a strategic plan. Describes how to create this type of strategic plan that includes three steps: (1) developing the vision and goals; (2) marketing and evaluating the competition; and (3) using feedback and revising. (CMK)

Summarizes some key findings of academic papers presented at the First World Congress on the Management of Electronic Commerce (January, 2000, Hamilton, Ontario, Canada). Outlines two meta-management issues that surfaced: taking a strategic approach to Internet ventures and considering infrastructure design during implementation. Highlights research under three functional areas of e-commerce: operations, human resources, and marketing. Discusses e-commerce and international business and e-commerce education. (Contains 6 references.) (AEF)

Proposes developing marketing into a discipline, which would help organizations respond appropriately and profitably to changing market demands. Asserts that using the PRAISE Marketing Process as a model may assist businesses in defining a marketing purpose, and helping them research, implement, and evaluate their marketing plans. (VWC)

Starbucks Coffee Co., faced with a backlash from some newspapers, is backing away from marketing deals requiring that papers stop selling at competing coffee shops or provide free advertising in [...]

After complaints from The (Cleveland) Plain Dealer, the city of Euclid, Ohio, revised a series of restrictions and rules recently enacted for newspaper boxes. The City Council passed the new [...]

A campaign by Gannett Co. newspapers to attract new readers on college campuses has run into an unlikely adversary -- college journalists. For several years, the nation's largest newspaper company, [...]

Addresses the growing misunderstanding of the press by big business by drawing parallels between the functional operations of business and a metropolitan newspaper--"The Hartford Courant." (HOD)

Examines the book publishing industry in terms of the threats to publishing individuality posed by large-scale mergers and increasing retail concentration. (JMF)

Considers some of the negative implications of using a business model for the university, which treats students as customers and education as mass production. (SJL)

Background: This systematic review contributes to the understanding of the characteristics of built food environments that may be associated with choices of alternative protein foods (APF). Using the built food environment typology proposed by Downs et al., we investigated various environmental structures (e.g., supermarkets, other retailers, farmers' markets, restaurants, schools, and online vendors) and the characteristics that may facilitate or hinder consumers' choices. For example, facilitators and barriers may refer to the physical characteristics of environmental structures, food presentation practices, the organizational strategies or policies operating in the setting, or the actions that retailers or consumers engage in while selling, serving, choosing, trying, or purchasing APF in these environmental structures. Methods: A systematic review (PROSPERO database preregistration; no. CRD42023388700) was conducted by searching 13 databases for peer-reviewed journals focusing on the fields of economics and business, agriculture, medical sciences, and social sciences. Data searches, coding, and quality evaluations were conducted by at least 2 researchers. A total of 31 papers (36 original studies) were included. The risk of bias was evaluated with the Joanna Briggs Institute quality evaluation tool, with 24 publications presenting low risk of bias. Results: The findings indicate that perceived and actual availability facilitate consumers' APF choices across a built food environment. Several barriers/facilitators were associated with APF choices in specific types of built food environments: the way food is presented in produce sections (supermarkets), consumer habits in terms of green and specialty shopping (grocery stores), and mismatches among retailer actions in regard to making APF available in one type of food environment structure (e-commerce) and consumers' preferences for APF being available in other food environment structures (supermarkets, grocery stores). The effect of a barrier/facilitator may depend on the APF type; for example, social norms regarding masculinity were a barrier affecting plant-based APF choices in restaurants, but these norms were not a barrier affecting the choice of insect-based APF in restaurants. Conclusions: Addressing barriers/facilitators identified in this review will help in developing environment-matching interventions that aim to make alternative proteins mainstream. Trial registration: PROSPERO database registration: #CRD42023388700. [ABSTRACT FROM AUTHOR]