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In our days building a brand means that you start getting visitors to the site who have no reason to be there, except that part of the brain is connected with the company name. In the long run, this situation becomes paramount to expanding the brand. Because it is a first choice, people think about the name of the business and will tell or recommend the services / product to their peers. In the paper " Building the brand of Romanian sports teams from handball" we initially sought to present the theoretical aspects of the brand term, an introduction to the history of Romanian handball, presentation of the results and medals won by the Romanian teams and the strategy used so far that led to the transformation of Romanian handball into a brand. [ABSTRACT FROM AUTHOR]