1. Is It a Story or an Ad?
- Author
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Christopher, L. Carol
- Subjects
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PERIODICALS , *PROFIT , *PAPER , *PURCHASING , *ADVERTISING , *FINANCE - Abstract
The article offers news briefs of magazine issues, Web sites and research. Wal-Mart Stores Inc. has excluded 1,000 magazines' titles at it stores to increase profitability. "The Denver Business Journal" report the untruthfulness of the issue about the buying of the three free Metro International SA papers by Philip Anschutz's newspaper company. TNS Media Intelligence research reveals the 4.2% expected increase of the overall advertising finance in the U.S. for 2008.
- Published
- 2008