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Start Over Topic anuncios Publication Type Academic Journals Publisher universidade do minho, centro de estudos de comunicacao e sociedade
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1. O REINO DO CASAL HETEROSSEXUAL NA PUBLICIDADE: UMA ANÁLISE SOCIOSEMIÓTICA DAS ESTRATÉGIAS VISUAIS E DAS INSCRIÇÕES DISCURSIVAS.

Author

Pinto-Coelho, Zara and Mota-Ribeiro, Silvana

Subjects
*HETEROSEXUALITY, *MAGAZINE advertising, *WOMEN'S periodicals, *HEGEMONY, *SEMIOTICS
Abstract

Our paper aims to identify the visual strategies by which heterosexual discourses are (re)produced in ads published in women's magazines, in ways which may be transformative as well as reproductive of the western hetero-gendered hegemonic order. The visual workings are approached from a social semiotic point of view, and analysed according Kress and van Leeuwen's system of analysis (1996). [ABSTRACT FROM AUTHOR]

Published
2012
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