Search

Showing total 1 results
1 results

1. USING REFLECTIVE THINKING TO ENHANCE DECISION SKILLS, CULTURAL SENSITIVITY, AND TEAMWORK.

Author

McInnis-Bowers, C., Chew, E. Byron, and Bowers, Michael R.

Subjects
CRITICAL thinking, MYERS-Briggs Type Indicator, DECISION making, PERSONALITY assessment, MARKETING education, BUSINESS education, BUSINESS students, ECONOMIC competition, TEAMS in the workplace
Abstract

In this paper, we describe combining a reflective thinking technique (reflection-on-action/reflectionin-action) and the Myers-Briggs Personality Indicator to prepare students for meaningful and successful participation in the global environment of marketing. We discuss the practical considerations of using this pedagogy. Results from a pre- and posttest are provided, as well as a discussion of its adaptability to other settings. [ABSTRACT FROM AUTHOR]

Published
2010
Full Text
View/download PDF