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This article, within the context of the 40th anniversary of the founding of the Community Media Association (CMA) in 2023, and its role within the context of British radio history, will draw on grey literature from the CMA digital archives, including policy statements, policy briefings and background material for the lobbying actions during the period 1997–2007. First-hand material to be discussed will draw on interviews with key actors involved in policy-making until the introduction of Community Radio into legislation, as well as on press releases, statements and policy documents of the regulators Radio Authority and the Office of Communications, policy statements and documents published by the Department of Culture, Media and Sport, statements from the BBC and commercial radio representatives and parliamentary records of the debates on community radio legislation. The analysis and discussion of this material will help to establish the role of the main players in policy-making and regulation and how events unfolded between the outcome of 2 May 1997 general election, when the Labour Party took power, and 20 July 2004, when the Community Radio Order (CRO) was approved. It will also trace the development of the lobbying action of the CMA, the discussions and the tensions preceding the government's approval to go ahead with a new sector. It will argue that, despite having the merit of introducing a new sector in licensed radio broadcasting, after three decades of community media activists campaigning, the Labour Party fell short on its promises of funding the sector in its initial phase, denying it a solid and sustainable start. [ABSTRACT FROM AUTHOR]