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The article offers news briefs related to the plastic film industry in the U.S. Cleveland, Ohio-based Freedonia Group Inc. has issued a report which shows plastics exceeding paper in packaging demand in the U.S. by 2012. The September 2008 issue of "Plastics Engineering" featured an article on advances in blown film technology. Freedonia Group predicted that demand for specialty films in the country will approach 7.6 billion dollars in 2012.

The article focuses on a study, entitled "Paper Versus Plastic in Packaging," by the Freedonia Group. The study reports that plastic is expected to increase its share to 53 percent by 2010 in the 18 competitive markets in the U.S. It notes that plastic's competitive cost and performance advantages will enable it to make further inroads in almost all of the markets studied.