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This article describes the Brazilian civil–military dictatorship's anti-inflation advertising campaigns in 1973 and 1977. It shows how Finance Ministers Antônio Delfim Netto and Mário Henrique Simonsen used advertising as a substitute for economic policy. It argues that they turned to advertising to divert attention from their own policy failures by blaming urban women, small shopkeepers and consumers for the growing inflation problem. This article details the background of the campaigns and examines the advertisements, especially their use of normative gender ideologies. By reference to newspapers and political speeches, it also documents the social and political reaction to the campaigns. [ABSTRACT FROM AUTHOR]

The objective of this study was to indicate the existence of slaves who knew how to read and write, based on the mapping of nineteenth-century periodicals in circulation in the city of Rio de Janeiro in the period between 1830 and 1888. It also sought to analyze the meanings of the insertion of slaves in the universe of the written word, signaling the importance of understanding the different knowledge and experiences of the enslaved subjects. The study seeks to make visible the different possibilities around the knowledge of slaves, subjects in transit, holders of cultures, knowledge, and rich and varied experiences. The paper argues that education was a form of resistance and that learning to read and write indicated ways of achieving freedom.

The objective of this paper is to analyze the representation of health services in Mexican television, considering that television plays an important role in the production and reproduction of the social meanings of health. A descriptive study analyzed the contents of 672 hours of continuous television (media flows) broadcast in Mexico in 2011, examining advertising, television shows and newscasts. The analysis of all these messages shows that the representation of private care services predominates. When public care services are mentioned, the communication is mainly regarding the Seguro Popular de Salud [Popular Health Insurance, for those with low incomes], while the social security model of care is underrepresented. We therefore conclude that television favors the two first models of health care. This kind of representation could hold potential consequences for health subjectivities.