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Interactions in the healthcare system today involve an important new set of actors: evaluative health platforms (EHPs). These platforms are not neutral intermediaries, but active moderators of how patients express opinions, choose providers, and consume health-related information. This paper adds to our understanding of the varied and evolving commercial interests of EHPs and the implications these have for patient voice. We analyze 71 platforms in the USA, UK, and Germany and identify five ideal types: subscribers, analyzers, advertisers, regulators, and scammers. Each platform type enacts a unique competitive strategy through an evaluative infrastructure which constrains but also generates possibilities for patient voice. Based on our typology, we develop three contributions. First, we nuance universalizing claims about the consequences of platform capitalism by specifying the diverse strategies underpinning competition between EHPs in different countries, and showing how each strategy leads evaluative infrastructures to develop in ways that impact patient voice. Second, we show how patients can navigate the challenges of a complex EHP space by exercising their ability to choose between platforms. Finally, we outline the conditions platforms need to fulfil to become empowering. Overall, this study highlights the varied and complex relationship between platform business models and user voice, which exists not only in healthcare, but also in many other fields. • Typology of evaluative health platforms (EHPs) in the US, the UK, and Germany. • EHP business models and content moderation techniques vary considerably. • EHPs have a wide range of implications for patient voice. • More transparency and competition can help platforms increase patient empowerment. [ABSTRACT FROM AUTHOR]

Introduction: Communication of hazards related to chemical products is an essential aspect for improving customer confidence in electronic commerce. Objective: To examine the regulated hazard statements for swimming pool chemicals advertised and sold to the public over the Internet. Methodology: We randomly selected 40 hazardous chemicals for swimming pools sold in online stores over the Internet. Data were captured from 8 different companies' websites with headquarters in Andalusia (Spain). Results: Chemical advertisements without visible hazard statements were predominant (n = 25). In all cases, hazard statements on product labels displayed on the websites were illegible. Only 3 chemical products showed codes and visible hazard statements on their website. Conclusion: The protection of e-commerce consumers and customers concerning chemical safety could be compromised due to the lack of relevant information about selling hazardous products over the Internet. [ABSTRACT FROM AUTHOR]

Digital applications and tools that capture and analyze consumer behaviors are proliferating at a bewildering rate. Analysis of data from large numbers of consumers is transforming advertising, generating new revenue streams for mobile apps, and leading to new discoveries in health care. In this paper, we consider a complementary perspective: the utility of these implicitly generated data streams to the consumer. [ABSTRACT FROM AUTHOR]

Introduction: In this research we will focus on online contents offered by the Red Bull brand either through its website www.redbull.tv or through its Red Bull TV App. As a brand, Red Bull needs to stand out amongst all the advertising noise, it needs to make itself be noticed and reach its consumers, but today audiences are fragmented, audiences are not submitted to the programmatic dictates of televisions. More and more, and especially in the young public, which is the one that identifies with the brand the most, it is an active public that generates its own programming grids, looking for what it really wants to see. So, how does a brand achieve to be heard? Through Rock&Love: surprise and give love. Hypothesis: Our hypothesis from the start is that Red Bull, in the search of connecting with its public, it offers contents of its interest which reaffirm the approach towards the brand, thus achieving Rock&Love. Objectives: According to the hypothesis, three objectives will guide this research: first, to know the codes of Red Bull in the digital environment. Second, to carry out an analysis of contents used by the brand to approach its users keeping in mind the new consumption habits. Third, to analyse the difference of contents depending on the media where it is issued. Methodology: In order to confirm our hypothesis or not, we will use the qualitative and quantitative method. The techniques to be used will be the documental observation and contents analysis. Conclusions: This Ad Hoc contents analysis enabled obtaining quantitative data and made the approach to our objectives in a qualitative manner easier, therefore, the starting hypothesis has been responded and it is confirmed that the brand uses Rock&Love in the contents shown through the different platforms of Red Bull TV. [ABSTRACT FROM AUTHOR]

Zhao, X., 2020. Application of computer graphics and image software in the graphic advertisement design of marine industry. In: Gong, D.; Zhang, M., and Liu, R. (eds.), Advances in Coastal Research: Engineering, Industry, Economy, and Sustainable Development. Journal of Coastal Research, Special Issue No. 106, pp. 526–530. Coconut Creek (Florida), ISSN 0749-0208. Graphic image is the most important element in graphic advertising design, which greatly affects the expression of advertising elements in the marine industry. With the rapid development of computer technology, graphic and image software has become an important tool for graphic advertising design, which greatly promotes the design of graphic advertising, such as Photoshop, ExifShow, ACDsee, True Photo, etc. Through powerful software functions, print ads can express more elements, which greatly increase the development space of design, including form, theme, and language. Through software processing, the shape, color, and texture of graphics and images can be changed, which will better present the visual effect and rich connotation of print advertising. Through computer graphics and image software, the graphic advertising design of the marine industry will better show rich connotation, which will meet the healthy development of the graphic advertising industry. This paper analyzes the application effect of graphics and image software in print advertising. Then, this paper analyzes the use principle of graphics and image software. The paper then analyzes the specific application of Photoshop software. Finally, examples of print advertising in the marine industry are given. [ABSTRACT FROM AUTHOR]

"Advertisement, IEEE." [ABSTRACT FROM AUTHOR]

Advertisement, IEEE. [ABSTRACT FROM AUTHOR]

Advertisement, IEEE. [ABSTRACT FROM AUTHOR]

This section offers news briefs relating to injury management and research in the U.S. as of June 2015. These include reports that gun deaths exceeded motor vehicle deaths in Tennessee and 16 other states in 2013, confirmation that most on-the-job fatalities involving truck drivers are due to crashes and a study by two groups at the University of Michigan which assessed a 15-year-old technology which if implemented may be able to reduce 85% of crash-related deaths.

The article discusses the potential of partnerships between academic/research and industry to help make needed advances in prevention efforts across multiple types of intentional and unintentional injury. Topics discussed include the collaboration between Nationwide Insurance and Center for Insury Research and Policy at Nationwide Children's Hospital and Safe Kids Worldwide to develop tips and tools for caregivers for the "Make Safe Happen" website and app.