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A multiple-choice item is called ideal if all its alternatives are equally attractive to every person who cannot answer the item correctly without guessing. This paper discusses reasons for attempting to construct ideal items, develops methods for testing whether items are ideal or at least more nearly ideal than other items, and presents examples of both ideal and nonideal items. [ABSTRACT FROM AUTHOR]

This paper describes certain quota sampling procedures and attempts to show that they are very close to traditional probability sampling. Quotas are shown to depend on availability for interviewing and evidence is presented to show that sex, age, and employment status are reasonable predictors of availability. Quota sampling methods are not unbiased but data are presented which suggest that the bias is generally of the order of 3 to 5 per cent. It is shown, however, that the cost differentials between these quota samples and call-back samples are small. The major advantage of this new procedure may well be the speed with which interviewing may be completed during crises such as the Kennedy assassination. [ABSTRACT FROM AUTHOR]