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Abstract: Background: Internationally, pharmaceutical policy has heightened expectations for community pharmacies to act as healthcare professionals, increasing the need to understand the health professional–retailer nexus. Literature suggests that pharmacy involves a dichotomy of roles including both retailing and healthcare provision, yet it is unknown whether pharmacists themselves perceive a tension between these roles and how such a tension might be managed. Aim: To explore whether there is tension between being retailers and healthcare providers in community pharmacy and to understand how any such tension is perceived and managed. Methods: Ten in‐depth semi‐structured interviews were conducted with pharmacist owners and managers of community pharmacies in New Zealand. General inductive thematic analysis was undertaken to gain insight from the data. Results: Pharmacists experienced tension between being healthcare providers and being retailers. In total, eight themes were derived from this study. Four themes emerged to describe the tension: (i) balancing roles; (ii) tension – what tension?; (iii) we give a lot for free; and (iv) too much bureaucracy and paperwork. Four themes for managing tension were identified: (i) imparting of owner beliefs; (ii) use of incentives; (iii) effective business management skills; and (iv) being entrepreneurial. Conclusion: This paper is expected to assist in helping policy‐makers and practitioners be aware of the role of tensions when policies are implemented to move pharmacists from a retailer role to healthcare provider. This paper aids in policy development and should inform professional practice and forthcoming business management training programs for community pharmacy. [ABSTRACT FROM AUTHOR]

Neuromarketing, an emerging subject and generating diverse body of knowledge in the extant literature, this study aims to present qualitative and quantitative knowledge of the neuroscientific domain by analysing the application of various neuromarketing tools and techniques in conducting the research studies. This paper comprises a systematic review of 61 journal articles combined with bibliometric analysis of 577 peer-reviewed journal articles following the PRISMA framework, employing content analysis and keyword co-occurrence analysis. The comprehensive analysis presented a research profile illustrating chronological trends in neuromarketing research and discovered potential new domains, demonstrating explored and unexplored practical utility in neuromarketing. The results highlight the application of Functional Magnetic Resonance Imaging (fMRI), eye-tracking, and neural networks for data analysis as prospective areas in neuroscientific research. An overview of existing neuroscientific tools was presented based on the user context and research outcomes, outlining their benefits and limitations, along with ethical concerns. A theoretical framework was proposed to illustrate the neuromarketing effect on consumer behaviour, suggesting potential areas for future investigation. The findings of the study will be of interest to scholars and marketers in providing the insights on various neuro tools and techniques, and its significant role in decision-making, such comprehension may improve marketing effectiveness.

Organizations are increasingly flooded with large amounts of data on which they base their business decisions. It is thus crucial to visualize relevant data efficiently so that employees are able to extract relevant information most accurately and quickly. However, at present, information visualization research lacks a coherent and evidence based theoretical framework providing clear guidelines on how to design efficient visualizations. When it comes to the use of redundant elements in charts like commonly used data labels, cognitive fit theory and cognitive load theory make different predictions. Whereas the latter assumes that redundant labels generally reduce visualizations’ efficiency due to increased cognitive load, cognitive fit theory predicts increased efficiency for some task types that shall be solved by means of the visualization. In the online experiment presented in this paper, we investigated the effect of data labels in line and bar charts on users’ accuracy and speed in solving chart-related business tasks dependent on different task types. Our results reveal that users perceive charts with redundant labels as significantly more efficient and answer related questions significantly more accurate and faster, which we explain by the help of cognitive fit theory. We provide valuable insights into cognitive processing of charts and encourage graph designers to consider redundant elements as a possible means to increase efficiency under particular circumstances. [ABSTRACT FROM AUTHOR]

Research in psychology has shown that even routinely experienced everyday objects such as brands can trigger cognitively engaging, emotional, and socially meaningful experiences. In this article, we review three key areas where current advances reside: brands as passive objects with utilitarian and symbolic meanings, brands as relationship partners and regulators of personal relationships, and brands as creators of social identity with social group linking value. Research in these areas is grounded in a number of fundamental perspectives within cognitive, emotional, motivational, personality, interpersonal, and group psychology. We conclude by addressing emerging areas for research. [ABSTRACT FROM AUTHOR]

Previous research has shown that disputants differ substantially in how they experience, or cognitively "frame," conflict--even the same conflict. We explored the influence of cognitive frames on negotiation processes and outcomes. Results suggest that such frames significantly influence the processes and outcomes of conflict along three specific dimensions. [ABSTRACT FROM AUTHOR]

Loyal buyer-seller relationships can arise by design, e.g. when a seller tailors a product to a specific market niche to accomplish the best possible returns, and buyers respond to the dedicated efforts the seller makes to meet their needs. We ask whether it is possible, instead, for loyalty to arise spontaneously, and in particular as a consequence of repeated interaction and co-adaptation among the agents in a market. We devise a stylized model of double auction markets and adaptive traders that incorporates these features. Traders choose where to trade (which market) and how to trade (to buy or to sell) based on their previous experience. We find that when the typical scale of market returns (or, at fixed scale of returns, the intensity of choice) become higher than some threshold, the preferred state of the system is segregated: both buyers and sellers are segmented into subgroups that are persistently loyal to one market over another. We characterize the segregated state analytically in the limit of large markets: it is stabilized by some agents acting cooperatively to enable trade, and provides higher rewards than its unsegregated counterpart both for individual traders and the population as a whole. [ABSTRACT FROM AUTHOR]