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How do we make technical information understandable and appealing to a non-technical audience? The Cleveland Opportunity Corridor project in Ohio involves building an urban boulevard with traffic signals to connect Cleveland’s interstate system to University Circle—one of the city’s major economic centers and employment hubs. The HNTB Corporation wrote a reader-friendly EIS that is practical, easy to understand, and visually appealing. This presentation outlines the motivation for developing such a document and how to create one.