Search

Este artículo presenta el resultado de una investigación realizada al sector agroindustrial de exportación en el estado de Michoacán, donde se midió el desempeño competitivo, utilizando la metodología multicriterio AHP (Analytic Hierarchy Process) para la construcción de un índice, utilizando las variables: calidad, innovación tecnológica, gestión ambiental, precio, mercado y políticas públicas agroindustriales. Se concluye que en general el sector agroindustrial se encuentra en un nivel competitivo, siendo el limón procesado el producto con mayor puntuación. Los resultados obtenidos permiten diseñar políticas públicas que fortalezcan al sector y logre un posicionamiento sostenido nacional e internacionalmente.

The aim of this paper is to determine the impact of quality, price, technological innovation, environmental management, market and public policy agribusiness competitiveness in international agribusiness in Michoacán. A theoretical review, where the variables are identified and noted that studies have been performed agribusiness in Michoacán, few were performed. So, the article provides an input for decision making in the design of public policies agribusiness. To measure competitiveness, a questionnaire consisting of 80 items was applied to 51 companies identified the sector was used. A model to see the interrelationships between variables using the technique Partial Least Squares (PLS) is constructed. The results show that there is a high level of correlation of the variables to competitiveness and that is the Market Variable who else affects the competitiveness and quality put side is a factor that require greater attention from business and government. Key words: Competitiveness, Agribusiness, PLS.