1. Supplier Encroachment in a Nonexclusive Reselling Channel
- Author
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Parshuram Hotkar and Stephen M. Gilbert
- Subjects
021103 operations research ,business.industry ,Computer science ,Strategy and Management ,05 social sciences ,0211 other engineering and technologies ,02 engineering and technology ,Management Science and Operations Research ,0502 economics and business ,Reseller ,business ,Game theory ,050203 business & management ,Computer network ,Communication channel - Abstract
We consider a setting in which a nonexclusive reseller procures partially substitutable products from two suppliers, one of whom introduces a direct channel. We find that the presence of the second supplier alters many of the existing results about the interactions between a reseller and an encroaching supplier. For instance, the reseller’s and the supply chain’s benefit from the direct channel disappears when the product substitutability is sufficiently large. In addition, when the reseller is nonexclusive, the encroaching supplier may either sell exclusively through its direct channel even when that channel is less efficient than the reselling channel, or sell through both channels even when its direct channel is more efficient than the reselling channel. Neither of these would occur in an exclusive reselling environment with only one supplier. This paper was accepted by Jayashankar Swaminathan, operations management.
- Published
- 2021
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