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This paper discusses radical innovation, more specifically the design of product meanings, in the context of the tendency of companies to realize increase in sales numbers with the minimum amount of changes in (re) design. Two approaches, i.e. design-driven innovation (Verganti, 2008) and Vision in Product design (Hekkert & Van Dijk, 2010), both explicitly posit product meaning as an important concept in innovation. Based on a comparison of both approaches, we suggest that the focus on meaning in design has the potential of benefitting design companies as well as society. When product meaning is put central in both marketing and design, it is possible to establish successful design agencies that realize meaningful and long lasting products.

Poster presentation and walkthrough for TAGC 2020 Online.

Additional file 1: Table S1. HPLC analysis of fermentation medium at various time points. Retention time and area compared with standard area to determine concentrations of glucose, xylose and glycerol (g/L). Figure S1. HPLC analysis of waste ‘extract’ at different time points during the cultivation of R. toruloides, to determine the utilization of various carbon sources. Blue box indicates glucose; red indicates xylose and black indicates glycerol.

Objective To report two interesting and rare cases of ovarian pregnancies, after IVF–embryo transfer, and their successful laparoscopic management. Design Case report. Setting Fertility Research Centre, G G Hospital, Chennai, India. Patient(s) Two patients with primary infertility. Intervention(s) Detection of ovarian pregnancy. Main Outcome Measure(s) Early detection and successful laparoscopic management. Result(s) Pregnancy outcome following IVF-ET, early detection of ovarian ectopic pregnancy and successful laparoscopic management. Conclusion(s) The women who conceive after IVF–embryo transfer are at a significantly higher risk of ectopic pregnancy. Although ovarian ectopic pregnancy is a rare event, the clinician should always keep the possibility in mind as the condition can be easily missed.