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Changes of food prices, which assume daily consumption, directly affect the volume and consumption structure of households, therefore, consumers are sensitive to price changes in these product markets. Among these is the poultry market, as poultry has a significant share in the structure of food consumption of the population of Armenia, thanks to its relatively low price and dietary properties. However, the level of poultry self-sufficiency is quite low in Armenia and the majority of the demand for this product is satisfied by imports, due to which the world market prices have a big influence on the market prices of poultry. On the other hand, the poultry market of RA cannot be free from internal inflationary pressures and other economic effects. In this context, in this article, a comprehensive analysis of price changes and pricing mechanisms in the poultry market of the Republic of Armenia is carried out. In addition to internal and external macro determinants, the micro-factors, influencing the mechanism, have also been analyzed. In particular, an analysis of cost components has been done to identify poultry pricing mechanisms