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Segarajaya Village, located in Bekasi Regency, West Java, lacks optimal management of tourist destination attributes, which drives tourist satisfaction. Therefore, this research is crucial to consider the importance of fulfilling tourist satisfaction in encouraging tourist re-visits. The purpose of the study was to determine the level of tourist satisfaction with the attributes of the tourist attraction of Segarajaya Village. The method was quantitative research with IPA analysis by comparing the level of service importance and performance. Data collected using questionnaires includes six attributes; attractions, accommodation and food services, facilities, reputation, social component, and economy. About 110 tourists participated as respondents. The results showed that tourists consider accommodation and social components very important but perform poorly. Hence, it requires the participation of all stakeholders of Segarajaya Tourism Village to provide accommodation services (homestays) that meet hygiene and comfort standards, improve the hospitality and concern of local communities, as well as professional management, to realize the principles of community-based tourism.

Employee engagement becomes one of the most important driving factors in the success of business processes because it can provide high motivation for the employees' positive behavior and support the achievement of the travel company goals. Positive behavior includes striving to provide the best service and ensure consumer satisfaction. Various studies explain the relationship of employee engagement with leadership and employee satisfaction factors. This study aims to analyze the effect of leadership and employee satisfaction on fostering employee engagement. The research instrument used questionnaires as a data-gathering tool. About 77 travel agency employees participated as respondents based on accidental sampling techniques. Data analysis used SEM-PLS with Smart PLS software. The results showed that leadership affects employee satisfaction and engagement. Leadership having fair behavior and being accommodative to the employees’ needs and interests will foster employee satisfaction, which ultimately affects employees engagement. Therefore, it is important for the company to improve the leadership factor

The optimal promotional strategy functions to introduce and encourage increased sales of products and services offered by marketers. This research aims to formulate appropriate promotional strategies to increase sales figures in Al Qadri Haji and Umrah Jakarta. A SWOT analysis is carried out by identifying internal factors of strengths and weaknesses and external factors of opportunities and threats. The results showed that the strength in internal factors is higher than the weakness and the external factor aspect of opportunity is a higher value than the existing threat. SWOT graph shows that the position of promotional activities in Al Qadri Umrah and Hajj is in quadrant I, which is a very favorable situation. The company has the opportunity and strength so that can take advantage of the existing opportunities. The promotional strategy must support aggressive growth policies by strengthening media sosial in terms of diversity and content, and celebrity endorser involvement.