1. Mental accounting for all? Assessing the effect of mental accounting on cryptocurrency usage
- Author
-
De Almeida, Ana Filipa, Affonso, Tatiana Kireeva, and Scott, Ian
- Subjects
Behavioral Economics ,Economics ,Finance and Financial Management ,Mental accounting ,Business ,money characteristics ,Technology and Innovation ,Social and Behavioral Sciences ,money functions ,money attitudes ,cryptocurrency - Abstract
Despite the urgency and interest in cryptocurrencies in the recent years, its research within the academia is mostly limited to data-based non-experimental studies on crypto’s price and volatility, related to the Effective Market hypothesis – EMH – (e.g., see Yang, 2019; Juwita et al., 2022). While some researchers find its fluctuations to be compliant with the EMH and driven by supply and demand, and few macro-finance factors (e.g., Gonçalves et al., 2022), others suggest that Bitcoin price does not correlate with stocks or commodities (Hidajat, 2018), and that it is significantly predicted by sentiment and speculative investment (Castro, 2019). Moreover, Steinmetz (2021) finds that cryptocurrencies have more technological features than those of a currency or a security. A typical investor’s profile also vastly differs between crypto and stock market users (Johnson et al., 2023). At the same time, crypto is largely used as a payment method (Steinmetz, 2021), and there is evidence that loss realization with crypto might be less hurtful for an individual than a loss from a regular stock (Castro, 2019). On the other hand, the author also suggests that the opposite may be true: investors exhibit more self-control with bitcoin, because they are aware of its volatility. Therefore, a cryptocurrency with negative profit might cause more negative feelings, such as regret, than a regular stock would (Castro, 2019). Although the first attempts to investigate the behavioural and psychological factors that are usually applied in relation to money and stock have been made towards the study of cryptocurrencies (e.g., Andrade & Newall, 2023; Ballis & Verousis, 2022), research in this area is rather incipient. The current research aims to understand how cryptocurrencies are perceived, taking as a comparison point, money. It aims to provide exploratory evidence of effects of mental accounting on cryptocurrencies. The topic’s relevance is underlined by many investigators, who call for crypto-related studies, and/or its intersection with mental accounting and its correlates (e.g., see Muehlbacher & Kirchler, 2019; Fettahoğlu & Sayan, 2021; Gonçalves et al., 2022; Mai et al., 2020). It aims to do so by focusing on quantitative gathering of preliminary empirical data on the perceived similarities and differences between money and cryptocurrencies, such as how easy/hard to use, how fungible, how hedonically-pleasing they are perceived to be, among others. We hope this study will allow for a better understanding of the perception of cryptocurrency, as well as the base for future studies on mental accounting of cryptocurrency we plan on conducting.
- Published
- 2023
- Full Text
- View/download PDF