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This paper explores the digitalization of business-to-business (B2B) customer journeys, which is recognized as a top research priority, but one that has not yet received substantial academic attention. Due to their complexity, customer journeys are particularly relevant in B2B settings, and this is further emphasized through the increasing use of digital technologies. This paper identifies three key dimensions of B2B customer journeys that are influenced by digitalization. These are the digitalization of touchpoints (i.e., adding digital touchpoints and transforming or facilitating touchpoints), the change of roles in digitalized journeys (i.e., introducing new roles, activating customers, and emphasizing collectivity), and the digitalization of the overall process (i.e., extending, enhancing, and supporting the process). The research is based on an in-depth case study of a B2B firm and four customers. Insights from the research add to the customer journey literature through the exploration of digita-lized B2B customer journeys, providing guidance for academics and practitioners.

In this presentation we show examples of levels and patterns of PBDD/Fs and BFRs that may be found in plastics related to electronic equipment. We also show examples of the quantities and types of PBDD/Fs and BFRs that are emitted as the plastics are heated at different temperatures and conditions. Emission data are shown for all from controlled lab-scale experiments, semi-controlled pilot-scale experiments to an uncontrolled accidental fire. For the latter, the levels and patterns found in the environment after the fire are also presented. Resumen de la comunicación presentada en PIC2015 – the 14th International Congress on Combustion By-Products and Their Health Effects, Umeå, Sweden, 14-17 June 2015.

There is growing concern about the potential for human exposure to brominated flame retardants (BFRs), which are present in commonly used articles such as electronic equipment, household furnishings, building materials, and car interiors. Some BFRs, such as polybrominated diphenyl ethers (PBDEs), are additives that are not chemically bound to the plastic and therefore may be released more readily into the environment. Paper submitted to the 32th International Symposium on Halogenated Persistent Organic Pollutants, Cairns, Australia, 26-31 Aug. 2012. Valencian Community Government (Spain) (research project PROMETEO/2009/043/FEDER).