1. Consumer behavior on sustainable issues
- Author
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Martínez García de Leaniz, Patricia and Castro González, Sandra
- Subjects
generations ,Marketing ,social networks ,Organizational Behavior and Human Resource Management ,generaciones ,comportamiento del consumidor ,Strategy and Management ,Economics, Econometrics and Finance (miscellaneous) ,sostenibilidad ,marca ,branding ,sharing economy ,consumer behavior ,business ethics ,ética empresarial ,sustainability ,economía colaborativa ,Industrial relations ,redes sociales ,Business, Management and Accounting (miscellaneous) ,Business and International Management ,Finance - Abstract
[EN] This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight marketing’s important role in encouraging sustainable consumption. The first part of this editorial presents six articles that structure this special issue. The second part examines the concept of sustainable marketing and the most effective ways to change consumer behaviour to become more sustainable. [ES] Este número especial de Management Letters / Cuadernos de Gestión está dedicado a presentar aquellos artículos que se incluyen como parte del número especial sobre el comportamiento del consumidor y su vínculo con aspectos sostenibles y destaca el importante papel del marketing en el fomento del consumo sostenible. La primera parte de esta editorial presenta los seis artículos que estructuran este número especial. La segunda parte de este editorial examina el concepto de marketing sostenible y las formas más efectivas para modificar los comportamientos de los consumidores de modo que sean más sostenibles.
- Published
- 2023
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