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This study investigates factors (perceived usefulness, perceived ease of use, privacy concerns, trust, innovativeness, and perceived benefits) affecting Lebanese consumers’ attitude toward online purchasing and their intention to purchase online. Data collected from 416 online shoppers were analyzed using regression analysis. All the factors affect attitude towards online purchasing except trust and privacy concerns which were not supported. In addition, results show that attitude toward online purchasing affect online purchase intention. This study is the first to empirically examine factors influencing online purchase intention towards apparel products in Lebanon. The study provides insight from an overlooked emerging country, Lebanon.

The purpose of this paper is to determine and investigate the online purchase intention among Filipino non-Muslim consumers towards Halal food. The fact could be explained by the increased number of consumers who were ready to purchase Halal products. Aside from Muslims, who expends Halal products due to devout obligations, it is understood that non-Muslims have also started eating halal food. Utilizing multiple regression analysis, four models were tested and perceived risk, trust and confidence, website design quality, and online shopping enjoyment have been explored in this study to investigate the influence of Halal food towards online purchase intention among non-Muslim consumers using quantitative research method. Perceived Risk has been identified to be the most significant in predicting factors in an online purchase intention of Halal food. Furthermore, future studies are suggested to include additional variables such as consumers’ habits and knowledge of halal food

Online video streaming is one of the channels of the current economic development of e-commerce. In this technology era, our lifestyle is gradually moving towards electronic development and the public use of e-commerce applications for their businesses. Online video streaming strategies, therefore, benefit marketers, and this is mainly due to their cost-effective properties. The main objective of this research is to investigate the influences of online video streaming on customers’ online purchase intention. Three independent variables include perceived credibility, perceived ease of use and perceived usefulness are used to study the influence of online video streaming on the consumers’ online purchase intention. A set of self-administered questionnaires was distributed to 215 respondents from three states in Malaysia which are Johor, Melaka and Selangor, who had the experience of online purchases that were affected by online video streaming. The collected data are then analysed using SPSS and Smart PLS software. The results of the analysis indicated that all three independent variables have a significant impact on consumers' online purchase intentions through online video streaming. In conclusion, this research is important to e-marketers in order to allow them to gain a better understanding of the online purchasing behaviour of their customers

The Covid-19 pandemic that has hit the whole world has caused economic problems. Household consumption or the purchasing power of the Indonesian people fell very deeply. Whereas consumption or people's purchasing power supports 60% of the Indonesian economy. Therefore, the pattern of marketing is changed by doing marketing online. Companies use social media influencer to advertise their products. This study was conducted to analyze the impact of social media influencers and brand image on online consumer purchase intentions. The criteria for respondents in this study were women aged 18 years and over who followed Tasya Farasya's Instagram and knew about Maybelline products. Partial Least Square (PLS) is used to analyze the respondent's data that has been collected. The results of this study indicate that social media influencers have no positive and significant effect on online purchase intentions. Meanwhile, brand image has a positive and significant effect on online purchase intentions.

In recent years, changes in the commercial sector, along with the growing popularity of the Internet, have made Malaysian businesses increasingly conscious of the relevance of E-business in establishing a competitive advantage in the worldwide market. As a result, a greater knowledge of the elements that impact online purchase intent might aid in the development of more effective marketing strategies for certain segments. Four variables affecting online purchase intent were chosen for this study: trust, product and service quality, customer satisfaction, and delivery time. Three factors substantially affected online purchase intention, according to 203 Generation X respondents. The only exception was the quality of the product and service. Researchers, online platform developers, financial institutions, marketers, and the government would benefit greatly from the data and information gathered in this study since we will be able to assess and understand the variables that influence Gen X in Malaysia to purchase online.

The purpose of the current research is to assess the influence of perceived risk on the online purchase intention of customers towards branded apparels. To discuss perceived risk, the use of five different factors was made which are product risk, time risk, social risk, security risk, and financial risk. It has evaluated the impact of these risks on online purchase intention. To collect data, a survey has been used as a method and quantitative analysis used for testing the hypothesis established. Data were collected from 20 respondents who participated in the survey online and the collected data were analyzed by using IBM SPSS Statistics 25. The findings suggest that there is an influence of perceived risk on consumers when they are purchasing branded apparel online. Two factors product and financial risk have a significant and negative influence on customers online purchase intention. However, other factors which are security, social, and time risk are insignificant. In the context of practical implications, this study would be helpful for online retailers and would provide them with an overview of the customer’s perspective regarding the risks that restrict them from purchasing branded apparel online.

This review aims to examine in depth what factors influence Generation Z's online purchase intention. In addition, the author also examines the online shopping research framework model as a reference to be developed in further research. The author collects the results of previous studies regarding online purchase intentions for 10 years (2011 – 2021) from various international journal sources. Based on the results of previous studies, the research model framework uses TAM (Technology Acceptence Model) variables, trust, social factors, security, and website quality. The main finding in previous research shows that the security factor greatly determines a person's online purchase intention. The security factor here is not just a product guarantee to consumers, but also about consumer data that is not easily hacked by irresponsible parties. The convenience of the payment system also influences online purchase intentions. In addition, utilitarian and hedonic motives encourage individuals to make online purchases. The utilitarian motive is concerned with consumer needs, while the hedonic motive emphasizes pleasure.

This study investigated the factors influencing consumers' purchase intention from online stores in Qatar. Moreover, it tried to verify if payment method moderates the relationships concerning the suggested factors and online purchase intention. This research extended the theory of reasoned behavior (TRA) with trust as a predictor and payment method as a moderator. A total of 283 valid responses were collected from Qatari residents through an online questionnaire and analyzed the data to test the research hypotheses. The findings of this research indicated that all proposed factors significantly influenced online purchase intention. Results also indicated that there is no moderation effect of payment method on the proposed hypotheses. Further investigations revealed that all proposed factors significantly affect the online purchase intention for customers who prefer to use credit card payment. Managerial implications and recommendations were presented in addition to the study limitations and suggestions for future research.

This study aims to determine the effect of logistics capabilities on online purchase attitudes and purchase intentions in the millennial group aged 20 to 39 years of Tokopedia e-commerce users. This study reveals the effect of carriers’ reputation in moderating the relationship between trust and purchase attitude. This study used 151 respondents and exercised the Structural Equation Modeling (SEM) method. The results show that shipment tracking, trust, people important to the consumer, and online reviews significantly affect purchase attitude, and purchase attitude has a positive and significant effect on purchase intention. Only the delivery speed variable does not significantly affect purchase attitude. A business requires the correct technological innovation, including an online business that requires the right logistics system. The study results provide input on how e-commerce services can be adequately developed. Explaining information on services and logistics capabilities during e-commerce transactions will increase customers’ chances of completing online purchases.

E-commerce, though a recent invention, is now growing significantly all over the world because of the easy availability of the internet and other technological advancements. Holding a positivist philosophy, this study intends to measure the impact of five independent variables, taken from literature, on the online buying behavior of Bangladeshi consumers. The Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM) are two of the highly recognized theories used to explain purchase intention. Combining both theories, the study has taken five variables, including perceived behavioral control, perceived ease of use, attitude, perceived usefulness, and subjective norms to understand their impacts on the online buying decision of Bangladeshi consumers. After synthesizing existing literature, items have been developed to measure the impact validly and reliably. This study analyzes responses from 155 online consumers through an online questionnaire survey using the snowball sampling technique. This study finds that there are significant relationships among attitude, perceived ease of use, subjective norms, and perceived behavioral control with customer purchase intention. However, the study has not found any association between perceived usefulness and customers’ online purchase intention. Methodologically, this study extends the study of consumer purchase behavior through the PLS- SEM method. Practically, it points out the key dimensions that online marketers should focus on grasping the attention of their existing and potential customers.

There has been an increase in complaints received by the authorities of late concerning fraudulent online purchase cases. Consumers are faced with various modus operandi and fraudulent tactics when making online purchases even though the authorities have provided a safe-purchase guideline for online purchases. Hence, this qualitative study aims to analyse the legal framework surrounding consumer protection involving online shopping in Malaysia. Data were obtained using the content analysis and semi-structured interview methods. Findings indicate that online consumers are protected under the Consumer Protection Act 1999 in cases related to fraudulent online purchases. &nbsp

In a limited-time scarcity offer, the discount is claimed to exist for a specific length of time, after which the offer becomes unavailable. With the proliferation of e-commerce, online promotion strategy of limited time is widely used by online retailers to entice consumers’ purchases. However, there is limited research investigating how consumers react to such a promotion strategy on consumers’ online purchase when their persuasion knowledge is activated. Based on an online experiment in house rental condition, this study focuses on the moderating role of persuasion knowledge and mediating role of perceived value in explaining the influences of limited-time scarcity messages on online purchase. Finally, we present theoretical contributions in research on scarcity appeals and persuasion knowledge. We also discuss managerial implications of how limited time scarcity appeals can sometimes backfire and lower consumer online purchase intention when their persuasion knowledge is activated.

This study deals with the various factors are affected on online purchase intention of electronic goods in urban areas of Nagapattinam district. In this research has done with the help of primary data, the primary have been collected from 384 sample respondents and well-structured questionnaire is administered among the respondents which is having five major identified constructs along with socio, demographic and economic characteristics of the respondents. The collected primary data has analyzed with the statistical tools of one sample t test, correlation coefficient and Friedman test. Finally, it is concluded that there is a significant difference among the constructs which identified for determine the factors affecting online purchase intention in the study area.

Background: Electronic commerce of food products has a very important role to play in creating consistent demand for farmers’ products and linking farmers directly to final consumers. The preference of consumers toward online purchases is one of the most important drivers of the e-commerce industry. The objective of the current study is to examine the preference and constraints of online purchase of food products from consumers’ perspectives in Bangalore city of India. Methods: In this study primary cross-section data were collected using a pre-tested schedule between February and May of 2019 from different localities of Bangalore city including Mahadevapura, Sanjaynagar, Jayanagar, etc where most of the online shoppers of food products were located to have a fair demonstration of different socio-economic strata. Descriptive statistics along with principal component analysis were adopted as research methods. Result: The study revealed that home delivery, wide availability of products and the ability to compare prices of products were among the most influencing factors toward the online purchase of food products online along with convenience and saving time. On the other hand, perishability of products, problematic return policy, limited sensory information and security of information were limitations of online purchase of food products in Bangalore city.

This study examines the factors influencing customers' online purchasing intentions. A questionnaire was administered to a group of 584 respondents through the purposive sampling method. Data were analyzed via the Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach to examine the posited research hypotheses. The PLS-SEM approach revealed that impulse purchase orientation was the strongest predictor of customers' online purchase intention in Malaysia. This was followed by an online purchase experience, and then online trust and quality orientation. It is also discovered that brand orientation does not significantly influence customers' online purchase intention in Malaysia. This research is helpful to online retailers in the development of business strategies and also the academicians to conduct further research by adding a new variable in the mix for generation and evolution of the concept. The originality of the paper is its investigation of the determinants as the predictors in the proposed theoretical framework and the Decomposed Theory of Planned Behavior (DTPB) as the underpinning theory for this study, something that has been overlooked in prior studies. The results underpin new and extensive inputs into marketing theory and enlarge the emergent literature related to customers' purchase intention in online shopping in Malaysia. Directions for future research are offered.

PurposeThe Internet has changed the nature of purchasing, proof of this being the proliferation of e-commerce sites which have seen their activity grow more quickly due to the COVID-19 pandemic. Therefore, the authors aim to investigate the impact of the consumer's hedonic motivations, price, access to information and trust on the online purchase intention.Design/methodology/approachA quantitative, transversal study of a conclusive nature was carried out. Based on information gathered through a questionnaire administered to a sample of 750 online purchasers, a structural equation model was estimated.FindingsThe results showed that the intention to continue purchasing in online shops is partly explained by access to information online, hedonic motivations and trust in e-commerce sites. It stands out that online information generates trust, and the perception of online prices does not influence loyalty but has a positive influence on hedonic motivations.Research limitations/implicationsAlthough some constructs were ignored, for example, the integration of channels, experiential marketing and the fear of fraud, including unauthorised use of personal details, the study shows that easy access to useful information about products, prices, promotions is an important antecedent of online purchase.Practical implicationsOnline shop managers should pay special attention to e-commerce websites, and the information provided there should explore consumer's hedonic motivations for adventure. Furthermore, it is fundamental to create trust in order to maintain the interest in online shopping.Originality/valueThe estimation of the structural model in the context of online shopping includes the influence of utilitarian motivations (price and access to information), which offer a rational experience and also include emotional motivations (hedonic adventure motivations) on the intention to buy online. The results also revealed that it plays an important role to promote online trust and online loyalty.

Shopping is the second nature of modern mankind. Shopping has seen evolution and revolution over the period of time. One of the biggest revolutions that the world has seen in the shopping process is the advent of the internet. The Internet has changed the way we buy our things today. It has changed how the businesses perform and also the way the customers purchase the product and services of the business concerns. Online purchasing is the in-thing now. It is the millennial way of thinking and way of purchasing. Even the Indian scenario has seen and felt this transformation. Indian online business has a yearly development of 35% from 2009 to $28 billion every 2016 and furthermore it is normal that they will reach $70 billion by 2020. Online business gives preferences to both the Business supplier and buyers. For the business it is less demanding to advertise a specific item with ease and furthermore the item effectively achieves the worldwide market. For the purchasers they can purchase items from home, so no repetitive work in purchasing and they can exchange at their convenience. Web based business hence has a more prominent advantage given it is extremely secure. This research paper aims to examine the online buying behavior of consumers. The paper also attempts to study the factors influencing such online purchase.

In the context of online purchasing of Grocery and other food items it was observed that the major advantage was the ability to purchase things from any location at any time with convenience and reduced use of time which made it more practical than visiting stores and very easy. Objectives:- To know the type and quantity of food purchased online and assess the effect of online food purchasing on body composition and Body Mass Index. Methodology:- The respondents being studied belonged to the age group of 25-35 years, the samples were selected by purposive random sampling. The number of participants were 100. Food frequency questionnaire was the tool used and The frequency of the food products that the participants purchase online and consume included categories such as groceries, frozen food, canned foods, ready to cook meals, packaged foods, chocolates and candies, desserts, jams and conserves, beverages, fast food. Results:- It was observed from BMI (Body Mass Index) that 23% of the participants were overweight and 51% of were Pre obese indicating that their consumption of processed energy dense food was high. It was observed that more than (50%) participants preferred to Purchase food items online on a monthly basis and (28%) preferred it on a weekly basis. Thus Indicating that the participants are used to purchasing food items online and find it more convenient Than offline shopping. When BMI was correlated with the frequency of Online purchase of food items it was not significant (p-value=0.29). Also participants mostly preferred to purchase Fast food (34%) online followed by Grocery (29%) on the other hand the least purchased food item Was frozen food indicating that the consumption of Frozen food is not much. The difference in Percentage of Body Mass Index (BMI) in relation to the purchase of groceries and other food items was not significant (p-value= 0.43). It was also noted that (41%) of the participants gained weight after purchasing food items online however there was no significant relation in the BMI and weight status of the respondents.

First, the research results of using game theory in the field of agricultural product quality and safety at home and abroad are reviewed and summarised, and the shortcomings of classical games theory are pointed out in most studies. The evolutionary game theory is used to explore the strategic space and evolution trend of agricultural product supply chain. Through the construction and analysis of a game model for the evolution of agricultural product quality and safety, the evolutionary phase diagram of the agricultural product supply chain market and evolutionary stability characteristics at each equilibrium point are obtained, which well reveal the evolutionary process of the agricultural product supply chain and effectively formulate related policies. Scientific basis for ensuring the quality and safety of agricultural products is provided.

E-commerce is an undeniable growth opportunity. The infrastructure of e-commerce has been successful in making their system resilience in this age of VUCA (volatility, uncertainty, complexity and ambiguity). Besides during the time of pandemic, e-commerce have accomplished in meeting the demand of the consumers crossing various obstacles and scarcity of resource across the colours of socio-economic stratification of India. A detailed investigation of social, cultural, behavioural norms along with effect of socio-cultural regions has been investigated to strengthen the research. The method of cluster analysis has been used to segment the consumers into homogeneous subsets. The implied findings of this research will help the digital entrepreneurs to know their target consumers. Through cluster analysis, six clusters have been identified and they are named as, (a) Advanced changers; (b) Price sensitive; (c) Enthusiasts; (d) Realistic and logical; (e) Conservatives; (f) Unconcerned. The outcomes of this research can help the strategy managers and intrapreneurs to make informed decisions. This study can be of value addition for startups, digital entrepreneurs to start their own business through online shopping portals. The extracted results can help the marketing managers to know about the specific attributes of the consumers of rural areas which will lead to framing strategy according to market design, market space and marketplace.

Via the internet, people can easily access high quantities of (information on) intangible services (e.g., dining out services, movie theater visits), often at low(er) prices. Therefore, purchasing these services online likely stimulates consumers to make extra trips for on-site consumption, thus posing a possible challenge for transportation systems. Meanwhile, attitudes toward online purchases may vary by the built environment. People in non-urban areas (compared to those in urban areas) may benefit more from online purchases due to lower accessibility to physical purchase opportunities. Therefore, they may have more positive attitudes toward online purchases and thus purchase more online. In this study, we analyze the effects of the built environment on online purchases – considering the potential mediating effects of attitudes – in order to clarify whether implementing built environment interventions is effective to cope with this transportation challenge. Using data acquired from 717 interviews in Beijing, China in 2015, a Structural Equation Modeling analysis indicates that higher employment density, lower accessibility to metro stations, and lower street density have direct and positive effects on online buying of intangible services. Additionally, higher accessibility to shopping centers has an indirect and adverse effect on online buying behavior through attitudes toward online buying. Therefore, implementing built environment interventions might be valid to moderate travel demands resulting from online purchases of intangible services.

Previous research investigated factors affecting the intention of international tourists to use smartphone apps in online buying under normal conditions. However, this intention has not yet been examined under different circumstances and in sanction-ridden and crisis-affected destinations. Moreover, previous studies have not examined the differences between different generations using multiple group analysis (MGA) on how the intention of tourists using Smartphone apps affects their buying behavior when the control variables change. This study attempts to fill this gap by surveying 385 international tourists in Isfahan, Iran. This study has both theoretical and managerial implications and introduces directions for future research.

This study aims to determine the effect of price and product reviews on online purchasing decisions through Shopee during the Covid-19 pandemic in Banjarnegara Regency, Central Java. This study uses a quantitative approach. The data collection technique was conducted with a questionnaire. The number of samples in this study was 120 respondents using the purposive sampling method or with certain criteria, namely, the respondents are Shopee consumers who live in Banjarnegara Regency, Central Java, and have experience doing online transactions at Shopee at least 2 times since the outbreak of the Covid-19 pandemic in Indonesia. The data analysis technique used validity test, reliability test, multiple linear regression analysis and t-test (partial), and F test (simultaneous), and the coefficient of determination (R2). The data processing uses SPSS version 26.0. The results of this study indicate that prices and product reviews partially and simultaneously influence online purchasing decisions through Shopee during the Covid-19 pandemic in Banjarnegara Regency, Central Java.

This study investigates the factors affecting the usage behavior and intention towards online purchasing platforms in purchasing agriculture and fisheries products online based on the technology acceptance model. External factors adapted from current literature were integrated with the model to understand the consumer intention and behavior towards online purchasing. An online survey with 318 respondents was used to test the hypotheses of the theoretical model using partial least squares component-based structural equation modeling. Results show that trust is a significant predictor of usage behavior. Furthermore, the factors visibility, perceived risk, perceived value, and enjoyment have directly or indirectly influenced intention and usage behavior through trust, perceived ease of use, and perceived usefulness. The researcher considers this work to have contributed essential inputs to other researchers interested in studying the adoption of online purchasing in fisheries and agriculture products.

The “lemon effect,” which is the result of information asymmetry and barriers to trust, poses serious challenges to the sustainable development of green agricultural products. Therefore, enhancing consumers’ trust is critical to maintain sustainable purchasing behavior. Information transparency has been widely attention as a marketing tool, and previous research related to agricultural products has focused on the visible information. Based on signaling theory, this study takes an invisible information perspective and empirically investigates how production information transparency of green agricultural products affects consumer trust and online purchasing behavior. The results of structural equation modeling analysis show that production technology information transparency and production means information transparency have different effects on the dimensions of consumer trust (in competence and benevolence). Moreover, trust in competence has a significant positive impact on trust in benevolence; they both have significant impacts on consumers’ online green purchase behavior. The results of this study contribute to signaling theory and the product transparency literature, and offer significant implications to practitioners of the green agricultural sectors.

The paper aims to study the factors that influence online purchase intention among university students in Pakistan. A cross-sectional study was conducted between March 2020 and April 2020 to collect quantitative data on the role of six factors on online purchase intention and their degree of influence among a sample of 513 university students in Karachi with or without online shopping experience. Findings suggest that perceived benefits, shopping orientations and customer satisfaction have a significant and positive impact on purchase intention while perceived risk has a significant but negative impact. Subjective norms and e-WOM do not affect purchase intention. Results suggest that customer satisfaction is the most prominent positive influencer of online purchase intention and perceived risk is the most dominant restraining factor. The results provide a detailed insight on factors influencing online purchase intention. This is the first set of empirical data on online purchase intention among university students in Pakistan and can be used by practitioners in design and implementation of online marketing strategies in similar environments.

Recently, social media marketing has become one of the most significant growth channels for many businesses. However, many companies are still unclear about using social media marketing to their advantage, particularly in an e-commerce environment. In this background, this study examines the effect of website quality, consumer satisfaction, and eWOM on online purchase intention. An online survey was conducted with 789 online Chinese shoppers from four cities—Harbin, Shenyang, Guangzhou, and Shenzhen. Structural equation modeling (SEM) was used to analyze the hypotheses. The findings show that each variable had a high impact on eWOM with website quality (information quality, system quality, and service quality), which in turn positively increased consumer online purchase intentions in China's e-commerce business. Additionally, findings show a significant gender gap in online shopping behavior. This novel research provides several managerial guidelines that support managers in improving their business performance in the e-commerce industry. This research also highlighted some limitations.

Background Since the introduction of HIV self-testing by UNAIDS in 2014, the practice has been extensively implemented around the world. HIV self-testing (HIVST) was developed in China around 2015, and the online purchase of HIVST kits through e-commerce platforms has since become the most important delivery method for self-testing, with advantages such as user-friendliness, speed, and better privacy protection. Objective Understanding the spatiotemporal characteristics of online HIVST kit purchasing behavior and identifying potential impacting factors will help promote the HIV self-testing strategy. Methods The online retail data of HIVST kits from the 2 largest e-commerce platforms in China from 2015 to 2017 were collected for this study. The Bayesian spatiotemporal hierarchical model was used to investigate the spatiotemporal characteristics of online purchased HIVST kits. Ordinary least squares regression was used to identify potential factors associated with online purchase, including GDP per capita, population density, road density, HIV screening laboratory density, and newly diagnosed HIV/AIDS cases per 100,000 persons. The q statistics calculated by Geodetector were used to determine the interactive effect of every 2 factors on the online purchase. Results The online purchase of HIVST kits increased rapidly in China from 2015 to 2017, with annual peak sales in May and December. Five economically superior regions in China, Pearl River Delta, Yangtze River Delta, Chengdu and surrounding areas, Beijing and Tianjin areas, and Shandong Peninsula, showed a comparatively higher spatial preference for online purchased HIVST kits. The GDP per capita (P Conclusions Individuals in better-off areas are more inclined to purchase HIVST kits online. In addition to economic status, the severity of the HIV epidemic is also a factor influencing the online purchase of HIVST kits.

PurposeThis study aims to investigate the online purchase intention of an older-aged group in Kosovo. Very few studies have analyzed the online purchase intention of these age groups in emerging countries including Kosovo, during the COVID-19 pandemic, which led to an increased usage of online shopping among older adults.Design/methodology/approachThe study used a quantitative methodology and a structured questionnaire was used for collecting the data. Structural equation modeling (SEM) using partial least squares (PLS) was used to analyze 262 responses from an older-aged group of consumers from Kosovo.FindingsThe findings of this study showed that COVID-19 as a perceived risk affected online purchase intention. In addition, panic from perceived risk, perceived usefulness of social media and delivery in time also positively impacted the online purchase intention of this group of generations.Originality/valueThe study provides theoretical implications to consumer behavior literature during pandemics and how certain age groups behave during their purchase intention. The study also provides insight into other studies in emerging countries to see similarities and differences in online purchase behavior.

Online shopping activity amongst Malaysians increase unexpectedly ever since Malaysia had its first phase of Movement Control Order. In other words, the global pandemic COVID-19 provided more opportunities for e-commerce such as Lazada to grow. Therefore, this study intends to understand the factors that contribute to online purchase intention amongst Malaysians in the case of Lazada. This study used qualitative and quantitative method. The questionnaire used to collect the data from the respondents. There are 100 Malaysians that had previously purchased from Lazada have participated in the survey. The results showed that there is a positive correlation between product quality, product price, buying experience, after-sales service, and online consumer satisfaction.

Purpose The study has three primary purposes, i.e. (1) to examine the determinants influencing customers’ online purchase intent for modest wear; (2) to measure the effects of electronic innovativeness, fashion innovativeness, perceived value, and trust on the intent to buy modest wear via the Internet; (3) to inspect how the factor “trust” can affect the “perceived value” of modest wear purchase through e-commerce; and (4) to explore the roles of “attitude” and “religiosity” in influencing customers’ intent to purchase modest wear online. Design/methodology/approach 561 Muslim consumers were reviewed in the study. According to the conceptual framework established through a literature review on the constructs suggested, measurement items were modified to the study’s perspective, and a 31-item questionnaire was applied. A regression examination of potential variables was applied using ADANCO version 2.0.1 software and the PLS-SEM. Findings The findings signify that the leading factors affecting online modest wear purchase intent are fashion innovativeness, electronic innovativeness, perceived value, trust, attitude, and religiosity. Meanwhile, trust is the predictor of perceived value, and religiosity is the predictor of attitude. Originality/value There are only two notable studies that focus on modest fashion purchase intention in the online channel with examining only three influential factors. The study is an initial effort to examine new and more complete leading factors affecting online modest wear purchase intent including fashion innovativeness, electronic innovativeness, perceived value, trust, attitude, and religiosity.

The recent trend in the Indian menswear market has witnessed the infusion of western styles. Result of this is a promising market in India for men’s fashion accessories like caps, sunglasses, bracelets, rings etc. One among the accessories is earrings for man. This product category has got line extensions like studs, hoops, non-piercing magnetic type and piercing studs etc. Keeping in consideration the whooping growth of the men’s earrings market in the online purchase platforms, this study is done with an objective to explore the reviews for this product category to arrive at some insights. For this study descriptive research design has been adopted. Using the scraper tool in Python software, the data (user’s reviews for men’s earrings) was collected from the top two online vendors in India (Amazon and Flipkart). Sentiment analysis is done with R software using the text analytical package “sentiment”. Then the sentiment scores was deployed in ANOVA to test for any significant differences in star ratings and the product variant purchased by the customer taking the Comment Sentiment Scores and Title Sentiment Score. The results have shown that there is a significant difference between the star ratings and Comment Sentiment Scores, Title Sentiment Score. Bivariate correlation is applied to test the relationship between Comment Sentiment Score, Title Sentiment Score and star ratings. The result revealed that star ratings, Comment Sentiment Scores and Title Sentiment Score have a significant relationship with each other.

Our society faces mounting pressure regarding the necessity of green consumption as issues related to the environment will likely become a severe concern in the coming times. This paper examined the factors influencing the online purchasing of green products. A survey was carried out on 182 consumers, and the partial least square method was used to test the hypothesis. The results establish social influence and perceived usefulness as a critical determinant of consumers' online green product purchase intentions. The environmental drive is observed to moderate the association between personal innovativeness and online purchase intention. This is one of the few studies to examine the influence of personal innovativeness on consumers' online green product purchase intention and pioneer in examining an environmental drive's moderating role. The information about the key predictors of online green purchase can help companies strategize better and develop and implement an effective program to enhance the customers' online green purchase intention.

Purpose – The subject of the research is whether online purchasing behaviors and consumer styles differ according to astrological indicators. Design/Methodology/Approach – This research is a descriptive study and the relational screening method was used.The universe of this research is the province of Ankara, and the data were collected by online survey method due to the pandemic. As a result of the questionnaire sent to 600 people, the questionnaires of 511 participants were found suitable for analysis. Findings – According to the results of the applied analysis, it was concluded that the Zodiac signs and the elements of the Zodiac signs affect the online purchasing style of the consumers. Discussion – As a result of this research, the effects of individuals' astrological indicators on their online purchasing behaviors and consumer styles were examined. More use of astrological indicators in the field of marketing will help businesses in the correct determination of consumer behavior.

The purpose of this study was to determine the effect of security, and consumer trust on online shopee shopee buying interest in STIE Eka Prasetya students partially and simultaneously. The population used in this study were all STIE Eka Prasetya students who registered for T.A 2020/2021 who had shopped online shopee, totaling 120 people. Data was collected by distributing online questionnaires via google form with a total sample of 92 respondents. Analysis of the data used is statistical analysis in the form of multiple linear regression test. The results of this study indicate that partially and simultaneously the security variables, and consumer trust have an effect on the online shopee, shopee buying interest in STIE Eka Prasetya students. This is evidenced by the results of the simultaneous test (F test) and the results of the partial test (t-test), which also show significant values of the two independent variables that support the hypothesis. Therefore, the test results from this study state that there is a simultaneous influence between the security variables, and consumer confidence on the online shopee shopee buying interest in STIE Eka Prasetya students, and the effect is 71.7%, this is evidenced by the determination test. So it is suggested to the online shopee shopee management to maintain consumer data and information, so that consumer confidence in buying shopee online shopee increases.

In this digital era, everything has switched to an online system, starting from shopping, vehicles, ordering food, everything can be done online, everything can be obtained easily, just install an application to support online activities, we can meet all our needs, with the sophistication of technology, of course it makes it easier for us at all times. We can take activities for example when we buy clothes online, it certainly makes it easier for us from going to the market or mall to get clothes, now we just have to sit at home, open the application and clothes or orders will arrive directly at the door This study was conducted to test the level of customer satisfaction in making online purchases where the researchers made direct observations by monitoring the ratings given by customers on the online shopping site that is widely used by the public, namely Shoppe. The research method used is a qualitative descriptive method in which data is obtained directly through interviews with shopee users and observing assessments given by customers in the shopee application. The results obtained from this study are that many people feel satisfied after shopping online because they consider online shopping can save time, effort and get cheaper prices than traditional markets.

Pemasaran merupakan kegiatan yang harus dilakukan oleh perusahaan dalam mempertahankan keberlangsungan bisnisnya. Banyak strategi yang dapat dilakukan oleh perusahaan dalam memasarkan produknya agar dapat dikenali dan diyakini dapat memenuhi kebutuhan konsumennya. Dalam menentukan strategi pemasaran tentunya perusahaan harus mengetahui terlebih dahulu faktor apa yang paling mempengaruhi dalam keputusan pembelian konsumen. Ketika perusahaan sudah mengetahui faktor yang paling mempengaruhi keputusan pembelian maka hal tersebut akan memudahkan perusahaan untuk menentukan strategi pemasaran. Penelitian ini bermaksud untuk mengetahui faktor yang mempengaruhi niat pembelian online khususnya yang terjadi pada e-commerce di Indonesia. Penelitian ini fokus pada tujuh faktor pengaruh pembelian yaitu kepercayaan, kompetensi bisnis, referensi grup, persepsi risiko, kemudahan dan kenyamanan, kesadaran kontrol perilaku dan promosi. Data diperoleh dari 274 responden dengan menggunakan teknik Purposive Sampling melalui kuesioner yang didistribusikan melalui media sosial dengan menggunakan Google Form. Data hasil kuesioner dianalisis menggunakan metode regresi menunjukkan bahwa pengaruh faktor yang mempengaruhi sesuai dengan urutan yang paling mempengaruhi adalah promosi, kompetensi bisnis, kemudahan dan kenyamanan, referensi kelompok, dan kepercayaan.

This study aims to determine how trust and information quality influence online purchasing decisions for Shopee application users. This research is a quantitative study with trust, information quality, and purchase decisions as variables. The population of this research was employees of PT SRI Bogor, who had at least used the Shopee application once. The sample used in this study consisted of 90 respondents who were taken using the accidental sampling technique. Data collection was carried out using questionnaires, in which each respondent was given 25 statements. The data were then analyzed using regression analysis techniques, classical assumption tests, and hypothesis testing. The results of this study indicate that: (1) Trust has a positive effect on purchasing decisions with a value of 28%; (2) Quality of information has a positive effect on purchasing decisions with a value of 37.4%; (3) Trust and quality of information simultaneously influence purchasing decisions with a value of 43.4%, while the remaining 56.6% is influenced by other variables not examined.

Shopee online has become increasingly popular among consumers for purchasing purposes as compared to brick-and-mortar retail due to the benefits and enjoyment that come with it. However, Shopee has facing intense competitive challenges with other competitors in Malaysia. In addition, it is also difficult for Shopee to compete with major leader of online shopping portal although this platform offers the same function and usage as its contender. Hence, it is important to understand consumer perceptions on the benefit and intention of using Shopee. This study examines consumer perceived usefulness, perceived ease of use, perceived price, perceived convenience and perceived trust adapted from the Technology Acceptance Model (TAM). 208 respondents who have experience online purchasing in East Cost of Malaysia were invited to participate in this study using online survey. Data were analyzed using descriptive, correlation and multiple regression analyses. The findings show that perceived convenience and perceived trust have strong influence towards consumer intention to use Shopee as platform to do online purchase. It is suggested that this study will help practitioners to understand consumer online shopping perception and intention in order to induce visitation and usage of Shopee.

The basis of research aims to determine the impact of the Covid-19 pandemic, especially on the factors that trigger online purchase decisions made. This study is a comparative study because it compares the effect of Online Promotion (X1) and Lifestyle (X2) Online Purchasing Decisions (Y) between the areas of Tangerang City and South Tangerang. The research questionnaire was distributed within 11 days and obtained 165 valid respondents. The questionnaire was processed using the SPSS 20 program, and from the validity test results it turns out that only 38 statements are valid. From other test results, it was found that the statement was constant, normally distributed and did not occure heteroscedastidity and multicollinearity in the two regression equations formed in each region. The relationship between variables in each region is not very strong. The results obtained are that all hypotheses are proven, namely: Online Promotion and Lifestyle Influence on Purchasing Decisions, as well as proven that there are differences in influencing factors in the two regions. The difference that occurs is in Tangerang City the dominant purchasing decision is influenced by the Online Promotion offered, while in South Tangerang the two factors affect equally.

The main emphasis of this research study is to examine that how online video advertisement can lead to consumer online purchase intention of beauty and healthcare products in KSA while customer satisfaction will be assessed as a mediator between online video advertising and customer purchase intention. The nature of the research study is quantitative, and a correlational design has been selected for the study. Primary data was collected from a sample of 452 people who buy beauty and health care products online in major cities of Saudi Arabia. SPSS and Smart PLS are used to run different statistical techniques to test the proposed model. The results of the study shows that online video advertisements positively impacts customer satisfaction which in turn positively affects intentions of customers to buy online; also, gender, age, and profession act differently as a moderator in developing online shopping intention of beauty and healthcare products.

The purpose of this study is to show the influence of Shopee Pay later on impulsive buying through utilitarian attributes, hedonic attributes, affective attitude, and cognitive attitude variables. The researcher disseminates an online questionnaire via Google form to 232 respondents to conduct this study. The analysis of this study uses the method of Structural Equation Modelling (SEM) using the Smart PLS (Partial Least Square) software. The result of this study is that the utilitarian attributes, hedonic attributes, affective attitude, and cognitive attitude have a positive and significant relation to the impulsive buying variable. So, there are the higher value of the utilitarian attributes and hedonic attributes, the higher level of affective attitude and cognitive attitude, and then, there are the higher value of affective attitude and cognitive attitude, the greater level of consumer impulsiveness in shopping using the Shopee Pay later feature.

Purpose –The goal of capturing their ideal selves affects every step that individuals will take throughout their lives. This aim has made cosmetic product usage a necessity for modern people. For this reason, cosmetic products have a crucial role in transforming consumers into the person they want to be. The research provides data that supports this role of individuals in the process of reaching the ideal self. Today, the cosmetic product industry has reached gigantic dimensions, and it shows that it will continue to progress day by day. It is vital to understand the behavior of the target audience of the sector, which displays such dynamic growth. The purpose of this study is to determine the barriers experienced by individuals who have the intention to purchase cosmetic products online.Design/methodology/approach –This study aims to determine the barriers experienced by individuals who have the intention to purchase cosmetic products online. The main body of the research consists of individuals who want to buy cosmetic products online. Data were collected through an online questionnaire shared on social media using the convenience sampling method. A total of 466 questionnaires obtained in this way were evaluated. During the analysis process, path analysis was performed to test the research hypotheses.Findings –When the research results are examined, with the effect of perceived enjoyment and perceived price, the tradition barrier, one of the factors of resistance to innovation, emerges as the main factor affecting the intention to purchase cosmetic products.Discussion –The image barrier does not directly affect the purchase intention. However, a meaningful causality relationship occurs between the image barrier and the purchase intention when the mediating effect of the perceived price comes into play. At the same time, the mediating effect of perceived price also causes a causal relationship between the value barrier and purchase intention. The tradition barrier factor influences purchase intention directly and with the mediating effect of perceived enjoyment. The mediating effect of perceived enjoyment in product presentation causes an increase in consumers' purchase intention. The research results provide recommendations for academics and professionals in the cosmetic industry.