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Summary: In the present times, artificial intelligence has been adopted by the businesses as the most beneficial advancement in technology so far. Particularly, in the field of business, artificial intelligence is playing a major role. This book sheds light on all the positive and negative aspects, benefits and security threats of artificial intelligence in businesses. The past and present trends about the adoption of artificial intelligence in the business world are also highlighted through statistics and examples

Summary: Since both IoT and Big Data have a lot of overlap, it is an ideal time to present the recent advances which are taking place at the intersections of both these fields to identify future trends. The book covers the important aspects of Big Data-enabled IoT. The main focus of the book is on the analytical techniques for handling the huge amount of data generated by the IoT. The book is oriented toward those professionals and researchers interested in both of these booming fields. The topics covered in the book will be of interest to computing researchers, practitioners, engineers, and Information Technology professionals working in the highly dynamic field of Big Data-enabled IoT. The book can be viewed as an introduction to the area, as it cover the most important issues, presenting applied research works. The book identifies and shows the research challenges that are yet to be solved. Thus, it can also be used by researchers starting their work in the area

Summary: Wise, kind, observant and gentle, alpacas spend their days in quiet contemplation and sweet-natured interactions with their herd. They have much to tech us about finding peace and perspective in an overwhelming world. McCartney asks you to still you mind and learn to live life the alpaca way.

Summary: World has seen rapid development in the field of Information technology and Biotechnology over a decade. New experimental technologies developed in biotechnology and data available made it possible to perform experiments easily in less time and cost. These experiments also generate huge amount of data that may overwhelm even the most data-savvy researchers. Data generated during experimentation give lot of scope for companies that provide products and services in the field of biotechnology and new opportunities for researchers. This huge data may create challenges to the researches using low-throughput methods to handle and analyse data. Artificial intelligence plays prominent role in analysing huge data available in a systematic way and represent analysed data in a meaning full way. In todays time it is practically not possible to carry out research in biotechnology without utilising data available in public and private databases and artificial intelligence to analyse data. This book describes advancements and application of AI in the field of biotechnology.

Summary: What is talent?How do you fulfil your potential?How do you create a winning team? These three simple questions, which are fundamental to the running of any successful business, take Ben Lyttleton on a fascinating journey to some of the world's top football clubs to discover the innovative new methods of developing and maximising talent. Football is the most hot-housed, intense, financially-profitable talent factory on the planet. It's time we woke up to the lessons it can provide. Elite football clubs across Europe are identifying new ways to measure intangible skills 'above the shoulder', such as teamwork, adaptability, decision-making, resilience and creativity. These clubs have revealed how they get an edge. And you can do the same. Ben Lyttleton speaks to some of the most original thinkers in football, going behind the scenes at Borussia Dortmund, Chelsea, Liverpool, and the France national team, to pinpoint the skills and methodologies that are not only relevant to football but also the business world. We all want to have an edge. This is your chance to find one.

Summary: We all are consumers; yet the consumer within us is an elusive person. It is difficult to pin him down with set behavioural patterns. We are rational, we are impulsive, we are money conscious and we are also brand conscious.

Summary: A research- and application-oriented handbook that covers one of the hottest topics in science and technology A timely and up-to-date reference, edited by two internationally renowned experts Goes beyond the applications of robotics in industrial settings to cover the science’s new uses.

Summary: The book has been written in such a way that the concepts and applications of Digital Marketing methodologies are explained in detail, with adequate examples. Various business cases and business models with solutions are shared which would be helpful in understanding the subject and its various strategies. This text is user-focused and has been highly updated including cases and solutions and their real-world examples.

Summary: World is going through digital transformation era and customers are spending most of their times online. Now most of the people using online for the purchasing essentials items due to pandemic situation. People are spending time online for various purposes like spending time in social media networks, searching in the internet. It also helps them to take purchasing decisions at faster pace than before. Hence organization needs to have dynamic strategies to understand the needs of the users and covert them as their potential customers. Digital marketing is a broader term which also includes the e-marketing concepts. Digital marketing includes strategies which are related to digital media such as internet, social media, e-mail, digital display boards such as billboards, mobile applications, virtual reality, and databases. Digital media content includes audio, video, text and graphics. Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviors, purchasing patterns and customer loyalty and retention. This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies.

Summary: Integrated Marketing Communications is a concise textbook designed to meet the needs of postgraduate management students specializing in marketing. With numerous industry examples, exhibits, and case studies, the book captures all aspects of marketing communications for readers to understand the processes and usage of effective communication.

Summary: In the 1980s and 1990s, a handful of authors began speculating about the physical forms that future medical nanorobots might take. A few created artist's conceptions of their devices. During this time, only the broadest analyses of the missions and capabilities that might be desired had been attempted. Detailed technical and engineering studies, in many cases, still lay years in the future. Despite this handicap, some of these designs have many plausible elements, along with other elements which, in hindsight, may appear fanciful, impractical, or even dangerous.

Summary: This book introduces readers to recent advancements in financial technologies. The contents cover some of the state-of-the-art fields in financial technology, practice, and research associated with artificial intelligence, big data, and blockchain all of which are transforming the nature of how products and services are designed and delivered, making less adaptable institutions fast become obsolete. The book provides the fundamental framework, research insights, and empirical evidence in the efficacy of these new technologies, employing practical and academic approaches to help professionals and academics reach innovative solutions and grow competitive strengths

Summary: How was god-man Chandraswami exposed despite the tantric guru's close association with prominent leaders and media barons?

Summary: Garnered from almost a decade of in-the-trenches experience, Ultimate Email Marketing Plan is a must-read for entrepreneurs and marketers who want to raise profits without increasing the marketing cost. This is your ultimate playbook to launch an effective email marketing program that delivers positive ROI.

Summary: Why are there so many nature metaphors - clouds, rivers, streams, viruses, and bugs - in the language of the internet? Why do we adorn our screens with exotic images of forests, waterfalls, animals and beaches? In Technobiophilia: Nature and Cyberspace, Sue Thomas interrogates the prevalence online of nature-derived metaphors and imagery and comes to a surprising conclusion. The root of this trend, she believes, lies in biophilia, defined by biologist E.O. Wilson as 'the innate attraction to life and lifelike processes'. In this wide-ranging transdisciplinary study she explores the strong thread of biophilia which runs through our online lives, a phenomenon she calls 'technobiophilia', or, the 'innate attraction to life and lifelike processes as they appear in technology'. The restorative qualities of biophilia can alleviate mental fatigue and enhance our capacity for directed attention, soothing our connected minds and easing our relationship with computers. Technobiophilia: Nature and Cyberspace offers new insights on what is commonly known as 'work-life balance'. It explores ways to make our peace with technology-induced anxiety and achieve a 'tech-nature balance' through practical experiments designed to enhance our digital lives indoors, outdoors, and online. The book draws on a long history of literature on nature and technology and breaks new ground as the first to link the two. Its accessible style will attract the general reader, whilst the clear definition of key terms and concepts throughout should appeal to undergraduates and postgraduates of new media and communication studies, internet studies, environmental psychology, and human-computer interaction. www.technobiophilia.com https://www.bloomsbury.com/in/technobiophilia-9789388002851/

Summary: This book discusses common myths and misunderstandings about computer science. It is committed to solving these problems and trying to eliminate misconceptions in order to provide potential computer science pupils and the overall public a more realistic outlook of the field. It provides a perspective of different fields where computer science is applicable, such as the medical field, business, linguistics, robotics, agriculture, sports, and the environment. The book mentions that computer science (CS) is at the crossroads of most modern occupations. It discusses the development of human-computer interaction that has been going on for years, reshaping the way people do things today.

Summary: Mobile robots are the focus of a great deal of current research in robotics. Mobile robotics is a young, multidisciplinary field involving knowledge from many areas, including electrical, electronic and mechanical engineering, computer, cognitive and social sciences. Being engaged in the design of automated systems, it lies at the intersection of artificial intelligence, computational vision, and robotics. Thanks to the numerous researchers sharing their goals, visions and results within the community, mobile robotics is becoming a very rich and stimulating area. The book Recent Advances in Mobile Robotics addresses the topic by integrating contributions from many researchers around the globe. It emphasizes the computational methods of programming mobile robots, rather than the methods of constructing the hardware. Its content reflects different complementary aspects of theory and practice, which have recently taken place. We believe that it will serve as a valuable handbook to those who work in research and development of mobile robots.

Summary: Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice as well as planning and execution. The book introduces readers to the concept of integrated marketing communications and its major tools, techniques and media, with a special focus on advertising.

Summary: A place of spectacle and ruin, Mumbai exemplifies the cosmopolitan metropolis. It is not just a big city but also a soaring vision of modern urban life. Millions from India and beyond, of different ethnicities, languages, and religions, have washed up on its shores, bringing with them their desires and ambitions. Mumbai Fables explores the mythic inner life of this legendary city as seen by its inhabitants, journalists, planners, writers, artists, filmmakers, and political activists. In this remarkable cultural history of one of the world's most important urban centers, Gyan Prakash unearths the stories behind its fabulous history, viewing Mumbai through its turning points and kaleidoscopic ideas, comic book heroes, and famous scandals--the history behind Mumbai's stories of opportunity and oppression, of fabulous wealth and grinding poverty, of cosmopolitan desires and nativist energies. Starting from the catastrophic floods and terrorist attacks of recent years, Prakash reaches back to the sixteenth-century Portuguese conquest to reveal the stories behind Mumbai's historic journey. Examining Mumbai's role as a symbol of opportunity and reinvention, he looks at its nineteenth-century development under British rule and its twentieth-century emergence as a fabled city on the sea.

Summary: If you want to turn your business or personal brand online presence into a money making machine, then keep reading!Social media marketing could be the secret weapon in your arsenal to defeat your competitors once and for all. In fact, studies have shown that social media marketing has become one of the main tools businesses have to promote their products and services. This should not come as a surprise, considering people are spending the majority of their time on Facebook, Instagram and Youtube. What is not a given, though, is the fact that most companies and personal brands do not have a proper online presence yet. In fact, oftentimes their social media marketing "strategy" consists of just posting random content on their website, hoping to get some organic traffic and sales. If that could have worked in 2020, this year things are already starting to change. It is time to update your strategy for 2021 and beyond and this book will show you exactly how to do it!The beauty of social media marketing is that it is not relevant how much you can spend on advertising. In fact, since it is a new environment, the entry barrier is not really high. However, this will not last for long and you must take advantage of this opportunity before it is too late. This is the best time to start focusing on your company or personal brand online presence, as people are spending more time than ever on their phones. It is time to turn their attention into sales!Click "Buy Now" and get this book today!

Summary: This edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter The Computer : Its Role in Research have been added keeping in view of the fact that computers by now become a indispensable part of research equipment. The other salient feature of this revised edition, subject contents have been developed and restructured at several places. New problems have also been added in various chapters.

Summary: The 6th-century rock-cut cave temple on Elephanta island, in the middle of Mumbai harbour, is the home of Shiva, the greatest of all Hindu gods. Elephanta leads the reader through this magnificent cave temple, examining its overall architectural scheme and interpreting the myths of Shiva that are depicted so forcefully in the extraordinary stone sculptures. The outstanding photographs capture the beauty and magic of the cave.This book also contains fascinating accounts of European travellers, documenting their discovery of Elephanta from the 17th century onwards and includes information on the ongoing efforts to preserve this monument that was designated a World Heritage Site by UNESCO in 1987.

Summary: This book provides coverage of a wide range of factors that influence the design, use and adoption of Personalized Learning Environments

Summary: This book views the sports world through a management lens and offers valuable learnings to the new-age leaders in management. At its core, the book's purpose is to create “Sports Class Thinking for Business Leaders”. Sports have a lot to offer by merely watching and scanning each player's move. This is what the book comprises of and intends to offer to its readers. The pressure of split-second flips in sports bears far more learnings than in any business's Board Meeting.

Summary: Sports is not just a physical activity that culminates in winning or losing. In fact, it helps imbibe several important life-lessons and values. A sportsman has to strategize, deal with uncertainties, think on his feet, be a leader, be a team player, get things done to develop a winning mindset.