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Summary: The book has been written in such a way that the concepts and applications of Digital Marketing methodologies are explained in detail, with adequate examples. Various business cases and business models with solutions are shared which would be helpful in understanding the subject and its various strategies. This text is user-focused and has been highly updated including cases and solutions and their real-world examples.

Summary: World is going through digital transformation era and customers are spending most of their times online. Now most of the people using online for the purchasing essentials items due to pandemic situation. People are spending time online for various purposes like spending time in social media networks, searching in the internet. It also helps them to take purchasing decisions at faster pace than before. Hence organization needs to have dynamic strategies to understand the needs of the users and covert them as their potential customers. Digital marketing is a broader term which also includes the e-marketing concepts. Digital marketing includes strategies which are related to digital media such as internet, social media, e-mail, digital display boards such as billboards, mobile applications, virtual reality, and databases. Digital media content includes audio, video, text and graphics. Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviors, purchasing patterns and customer loyalty and retention. This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies.

Summary: If you want to turn your business or personal brand online presence into a money making machine, then keep reading!Social media marketing could be the secret weapon in your arsenal to defeat your competitors once and for all. In fact, studies have shown that social media marketing has become one of the main tools businesses have to promote their products and services. This should not come as a surprise, considering people are spending the majority of their time on Facebook, Instagram and Youtube. What is not a given, though, is the fact that most companies and personal brands do not have a proper online presence yet. In fact, oftentimes their social media marketing "strategy" consists of just posting random content on their website, hoping to get some organic traffic and sales. If that could have worked in 2020, this year things are already starting to change. It is time to update your strategy for 2021 and beyond and this book will show you exactly how to do it!The beauty of social media marketing is that it is not relevant how much you can spend on advertising. In fact, since it is a new environment, the entry barrier is not really high. However, this will not last for long and you must take advantage of this opportunity before it is too late. This is the best time to start focusing on your company or personal brand online presence, as people are spending more time than ever on their phones. It is time to turn their attention into sales!Click "Buy Now" and get this book today!