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The methodological and practical recommendations for the formation and implementations of an effective anti-crisis development program at the enterprise in the market conditions are substantiated. For this purpose the author's version of the structure of the anti-crisis development program at the enterprise in separate sections is recommended. The stages of the formation mechanism of crisis management at the enterprise in the conditions of economic crisis that allowed systematizing actions of separate subjects of anti-crisis process are considered. The content of the principal version of the anti-crisis development program at the enterprise for the perspective period is disclosed. As a result of the research, the separate tasks facing the employees are proposed, the actions and measures necessary for their implementation are singled out, the responsible persons, the terms of the program implementation and the necessary amount of financial resources are determined.

In modern business conditions companies are more or less characterized by complexity and fluctuation. Special economic conditions, particularly in terms of intensive processes of globalization and the global financial crisis, have shown a constant decrease profit-making of the enterprises in the machinery industry, and thereby worsening financial position. It is a kind of crisis of business enterprises in the less adaptable business-system environment. Crisis management comes to the fore a crisis, enterprises, primarily associated with the development of the situation in which the company has reached a critical point with certain characteristics. However, it is a definition of all the hallmarks of the crisis the company. In the narrower sense, the crisis of the company is to be understood as a process in which, unplanned and unwanted, endanger the fundamental economic objectives of the company - the goal of preserving invested capital, profit goal (profitability), the goal of preserving the liquidity and solvency of the company. Therefore identify four main phases of the crisis of business enterprises: strategic crisis, the crisis of profitability, liquidity crisis, liquidity and borrowing.

In micromedia environment, information communication is faster and wider. At the time of bringing about convenient, rapid and efficient development platform, it also increases difficulty of enterprise crisis public relationship (PR). The brand new media environment is affecting the PR communication strategy of enterprise crisis deeply. Through analyzing the feature of crisis PR encountered by the enterprise in micro media environment, the paper proposes the strategy to cope with crisis PR in micromedia environment, makes enterprise take new environment as the opportunity so as to get bigger development space and more opportunities.

Research carried out in Australia, the UK, USA, and Europe over the last decade or so has clearly shown that large numbers of academics are stressed, anxious, depressed, overloaded, and demoralised (Barcan 2013; Burrows 2012; Court & Kinman 2008; Ditton 2009; Gill 2010; Hil 2012; Lynch 2010; Sparkes 2007; Tytherleigh et al. 2007; Watson 2010). Many are suffering from insomnia, feelings of guilt, insecurity, anger, loss, failure and disorientation, have been diagnosed with mental health conditions such as anxiety and depression, and have experienced physical illnesses related to workplace stress. In a 2002 survey of 8,732 Australian university staff, Winefield, Gillsespie, Stough, Dua and Hapuarachchi found that approximately 50% of those interviewed were at risk of psychological illness, compared to 19% of the Australian population overall (2002a: 8). There is little doubt that in the decade since this study was published, the situation has worsened. A recent (2014) Guardian survey of academics with mentalhealth problems (from Vice Chancellors to PhD candidates) from the UK, Europe, Asia, North and South America, and Australasia, found that 80% of the more than 2,500 respondents suffer from anxiety and 75% from depression, and that 77% have been prescribed medication. Moreover, almost half (49%) of the respondents claim that they had not experienced mental health problems prior to working in academia. That we are now surrounded by what British sociologist Professor Roger Burrows describes as a ‘deep affective somatic crisis’ which threatens to engulf us (2012: 356), a crisis which may

Objective: to develop a methodology of crisis management of financial resources of an industrial enterprise. The study used a systematic approach, resource-based, graphical modeling, financial analysis methods, methods of risk management. The first section deals with the theoretical aspects of the nature, composition, structure, financial resources, the second - the analysis of financial condition and efficient use of financial resources of JSC "ChEAZ." Practical results are expressed as an increase in borrowings 200,000 rubles., a loan determines the effect of financial leverage and minimize the cost of capital; consider all possible options for obtaining long-term loans for improvement of production, as well as reduced the outflow of own funds in accounts receivable through an integrated approach the study of the customer, the use of modern means of diagrams and calculations. The present study will allow the Company to save your financial resources and businesses to better manage their financial assets and to improve the financial condition under market conditions. Research Methodology article is relevant, meaningful and has a scientific novelty in the calculation of the risk-free rate of equity.

The problem of occurrence of crisis phenomena is of systemic nature and is characterized by a number of factors and constituents. Systematizing the factors and constituents influencing the development of the national economy and its subjects, as well as the delineating the financial-economic variables used as analytical benchmarks for efficient managerial decisions, constitute the information basis for the application of anti-crisis management measures. The objectives of the article are considering the current financial-economic status of Ukraine’s national economy, macro- and micro-economic factors and the preconditions of crisis phenomena in enterprises; expansion of macro-economic indicators of crisis phenomena in terms of economic entities. The indicators of the volume of investments in both the material and the intangible assets and GDP, the financial results of Ukrainian enterprises, the profitability of enterprises divided into large, medium-sized, small ones are considered. It is argued that the financial-economic factors of the macro- and micro-environments of enterprises have a relationship and interdependence. The classification of external and internal factors of occurrence of crisis in enterprises is generalized. It is proposed to include into the important macro-economic indicators of crisis phenomena of economic entities, in addition to the analyzed, the following: incomes of the population, solvent demand, consumption volumes, costs structure, inflation rate, savings, population size and the level of unemployment. A relevant direction for further research is the analytical definition of the relationship and interdependence between incomes of the population, solvent demand, consumption volumes, costs structure, inflation rate, savings, population size and unemployment – as the important macro-economic indicators of crisis phenomena and prerequisites for the application of crisis management in enterprises.

The activity of enterprises in modern economic conditions is exposed to threats caused by the uncertainty of the market environment. One of the options for overcoming the crisis and reducing the level of economic risk for enterprises is to develop and implement effective anti-crisis measures, which should be implemented comprehensively and using the results of the continuous diagnostics. That is the reason why the purpose of the study is to develop the theoretical and methodological provisions for building a system for diagnosing crisis situations of enterprises. Unlike other approaches to building such a system, the authors focus on the calculation of an integrated indicator, partial indicators of which reflect the level of crisis situations in the enterprise by areas of origin, taking into account the provisions of the balanced scorecard (BSC). Systematizing the research of scientific sources, as well as taking into account the provisions of the balanced scorecard (BSC), the authors propose to distinguish depending on the scope of four components of the financial and economic crisis in enterprises: financial, operational (production), staffing and marketing crisis. It is proposed to diagnose the crisis of the enterprise by determining the integrated indicator using the analytic hierarchy process (T. Saaty method) and expert survey (to calculate the severity of crises and indicators), as well as the method of rationing (to bring indicators of crisis diagnostics, which are different by types, to a single information orientation and dimension). The system of indicators of diagnostics of financial, operational, staffing and marketing crisis at the enterprises is formed and for their further rationing, their characteristic values are defined. To generalize the level of crisis in the enterprise, the authors proposed to use the universal Harrington scale. According to this scale, the authors identified five levels of crisis in the enterprise and provided their characteristics. Keywords: crisis state, financial crisis, operational crisis, staffing crisis, marketing crisis, Balanced Scorecard (BSC), indicators of crisis diagnostics, analytic hierarchy process. JEL Classіfіcatіon Q01, G32, H12 Formulas:19; fig.: 0; tabl.: 11; bibl.: 27.

Introduction. Transformational changes in the national economy, its high level of dependence on the development trends of developed countries, and unstable financial situation require the search for effective tools for identifying and minimizing regulatory, financial, tax and reputational risks in business entities. The diagnosis of probability of crisis and bankruptcy is an effective tool for maintaining the financial stability of enterprises. Despite the large number of researchers and their achievements, the large number of methods and models for predicting the likelihood of bankruptcy, this problem is relevant, because no model can predict such external factors as political instability, natural disasters, worsening social- economic situation, or even the global economic crisis, as well as internal factors such as poor planning or inefficient management of the enterprise. Bankruptcy forecasting models (E. Altman model, model R and Tereshchenko model) have many disadvantages besides many advantages. The enterprise should choose a model that takes into account all the peculiarities of the economic development of the enterprise and trends in the markets in which it is presented. In addition, the assessment of bankruptcy should be performed not only in cases where the enterprise already has crisis phenomena, but also in order to prevent them from being diagnosed in a timely manner and preventing bankruptcy. Method (methodology). Methods of analysis of structure and series of dynamics were used in the research of the current state and tendencies of development of the business sector. Investigation of existing approaches to analyze the likelihood of a crisis in the enterprise and to identify the most effective of them was carried out using methods of synthesis, analysis and systematic approach. The study of the probability of bankruptcy at the enterprise is based on discriminant analysis (using the four-factor model R, five-factor Altman model, six factor Tereshchenko model). Results. Under the conditions of economic instability in Ukraine, there is a need to improve the financial stability and solvency of Ukrainian enterprises. This is possible by timely diagnosis of the likelihood of a crisis and, as a consequence, bankruptcy of enterprises. It is advisable to carry out the diagnostic process using the following stages: rapid analysis of early signs of crisis at the enterprise; economic evaluation and analysis of financial statements of the enterprise; analysis of the financial condition of the bustle of management; rating of enterprise activity; discriminant analysis of the probability of bankruptcy at the enterprise. Of the many existing models, the most effective models are proposed to be used: Altman model (in three modifications – for joint stock companies, for private companies that do not place shares in the stock market, for non-productive enterprises), model R and the Tereshchenko model. Bankruptcy forecasting models, in addition to their many advantages, also have their disadvantages. So the company should choose a model that takes into account all the peculiarities of the enterprise's economic development and trends in the markets in which it is presented. In addition, the assessment of bankruptcy should be performed not only when the enterprise is already in crisis, but also for financially sound enterprises in order to diagnose crisis events in a timely manner and prevent bankruptcy.

UDC 658.15; JEL Classification: M21 Purpose. The research of the main theoretical aspects of crisis management as a subsystem of enterprise management, namely the definition of its essence, subject, object, subject and goals. Methodology of research.The study used methods of analysis and synthesis, the method of logical analysis. The information resources of the study are electronic informative resources and periodical materials. Results. The analysis of scientists’ researches allowed to establish the most widespread following views on issue of enterprise anti-crisis management: management with the purpose to avoid bankruptcy and to financial recovery of the enterprise; management in order to identify and eliminate signs of crisis in the enterprise, in order to provide of its stable operation; management, which prevents the occurrence or reduces the probability of crises in the enterprise; management that provides the development and effective using of resources in a crisis environment. Regarding to the fact of the crisis in the enterprise, anti-crisis management is defined as management in a general crisis, pre-crisis management as management in an enterprise crisis. Therefore, the actual definition of the concept of "crisis management of the enterprise" is the follow: it is preventive management, which prevents or minimizes the probability of crises in the enterprise with additional improving the efficiency of the enterprise and the using of available resources. According to the formed definition, the probability of crisis occurrence, the enterprise efficiency and efficiency of resources using should be added to existing subjects of anti-crisis management. The list of management entities should be limited by the owners and functional managers and specialists of the enterprise. In modern conditions it should be added to the existing list of crisis management objectives the next activities: providing the efficient of resources use, which is necessary by the owner’s opinion, increasing of the enterprise efficiency. Originality. The essence of the concept "crisis management of the enterprise" is specified. Objects and subjects of crisis management are specified. The list of subjects and goals of the enterprise anti-crisis management has been supplemented. Practical value. The proposed conclusions can be used by researchers, owners and managers of enterprises in determining of the effective directions of crisis management.

Nowadays, the hotel management concept cannot keep pace with the times. Traditional concepts are often adopted to manage hotel financial personnel, for the hotel financial personnel cannot take timely and effective training. All these lead to the hotel financial staff designing the hotel’s related business without sufficient understanding of the hotel industry and judging and deciding if they do not master the hotel’s professional knowledge, which makes the participating projects unable to give correct and reasonable answers to the substantive problems of the hotel. This leads to the hotel management not going up; extensive management makes the hotel benefit not go up. Hotel intelligent technology can solve these problems and not only save manpower and material resources but also intelligently predict the financial crisis of hotels. In the context of the accelerated development of globalization and informatization, there are still many problems in the financial management process of my country’s hotel industry. Based on these questions, the article draws on foreign advanced experience, puts forward effective suggestions in financial management, and uses computational intelligence technology to design a centralized and intelligent financial management system. The research results show the following: (1) the financial crisis model is created by using the principle of support vector machine and logistic regression method, which greatly reduces the financial crisis of the enterprise. (2) The system can straightforwardly summarize the data for easy query. Taking three domestic hotels as an example, a comprehensive study has been carried out on the three aspects of pricing assessment risk, financial integration risk, and debt risk. In 2016, the financial leverage coefficient has been relatively high, the quick ratio has fluctuated greatly, and the interest protection coefficient has shown a downward trend. (3) The performance of the system is compared with traditional development mode, framework development mode, and intelligent optimization mode. The intelligent optimization system has the lowest response time and the highest success rate. The new system has reduced response time by about 57% compared with the original response time, and the access success rate has been greatly improved.

The study was aimed at revealing the problems were faced by domestic enterprises of the construction industry and enterprises of related industries of the national economy of Ukraine, which are customers or consumers of construction products. The importance of efficient work of construction enterprises for the economy as a whole was substantiated. It was emphasized that the search for mechanisms to improve the efficiency of the construction industry is complicated nowadays by processes of intensification of the political and financial crisis in Ukraine, which also are slowing down the development of integration processes into the European Economic Area. The decisive role of creating a favorable investment business climate, the consistent transition from domestic to European standards in construction, the reforming the legislative and regulatory framework in the industry have been defined. According to the official data of the State Statistics Service of Ukraine, the dynamic of the volume of construction products was analyzed and the trends and consequences of changes in the industry were substantiated. It was proved that the efficiency of construction enterprises depends on a number of factors that are specific to enterprises in this industry, the main of these factors are: the use of construction products is possible only at the place of its production and there is a significant dependence of the industry on natural factors that in case of the unplanned events have negative affect to the duration of the technological cycle and lead to additional loss of resources; features of temporary interaction between enterprises and organizations of different sectors of the national economy during the creation of construction products necessitates technical-economic and technical-technological intra-and inter-industry links. It was emphasized that the systematized characteristics of the industry are the prerequisites on which the anti-crisis strategy of enterprise development should be based, which determines the priority directions of development and the mechanism of their financing. The analysis of the structure of sources of financing of capital investments in Ukraine was carried out. The complexity of the conditions of operation of construction enterprises was proved, which increases the responsibility and independence in making management decisions to ensure the efficiency of their economic activities in the current conditions of integration into the EU. The guidelines for the development of construction enterprises were outlined, taking into account the current trends in the industry and the economy of Ukraine as a whole, which will further form an anti-crisis strategy for the development of the industry aimed at integrating the domestic economy into the European Economic Area.

This paper highlights the essence and content of the bankruptcy process, as well as reorganization, as the main means of overcoming the crisis of the enterprise. An analysis of the regulatory framework governing this process. The main mistakes of the executive and legislative branches in building a strategy in case of a difficult situation of enterprises are outlined. A parallel was drawn between the system of effective measures taken in the West to prevent bankruptcy and weak measures of domestic legislation. The definition of the concept of remediation and the measures that must be present during its implementation are given. The main focus is on the lack of a specific strategy and procedure for the effective restoration of solvency and stability of economic entities, as well as possible ways to improve it.

Bankruptcy forecasting becomes a priority, which will identify the main problems and shortcomings at the enterprise, as well as take into account the impact of various external factors, and as a result to predict the probability of bankruptcy and take measures to avoid it. The economic essence of the concept of «bankruptcy» is considered and the own definition of this concept is proposed, which takes into account its economic, social and legal meaning. The causes of the crisis at the enterprise are described. In the crisis of domestic enterprises, it is important to be able to anticipate the first manifestations of financial insolvency, which in the future may lead to bankruptcy, so the diagnosis and prevention of negative factors is important. The main tasks of the analysis of bankruptcy diagnostics are determined. Foreign and domestic methods of analysis of the probability of bankruptcy of the enterprise are characterized, their advantages, disadvantages and possibility of application are defined. The stages of the economic analysis of diagnostics of a crisis condition and threat of bankruptcy of the enterprise are proposed. Based on the analysis of the advantages and disadvantages of bankruptcy probability methods, the integrated indicator of bankruptcy probability is proposed, which will allow to determine the possibility of the threat of bankruptcy probability for domestic enterprises. The integrated indicator of the probability of bankruptcy, which takes into account all the main indicators of the financial and property condition of the enterprise, and its calculation will allow to identify the threat of bankruptcy.

Introduction. Modern market conditions over the past decades are characterized by fluctuations from a stable state to a crisis. All businesses, regardless of scale and type of activity, suffer from crises. The larger the enterprise, the more stable its position and the better its management system. However, manufacturing enterprises have their own characteristics that must be taken into account. They have high costs, a lot of staff, the strength of the market and competitors. The purpose of the paper is to identify the main signs and directions of diagnosing crisis phenomena at production enterprises for effective crisis management. Results. The main characteristic features of crisis management for manufacturing enterprises are proposed to highlight such as the dependence on time, mobility and dynamism of resource support, the efficiency and prudence of managerial decision-making and the use of the program-target method. Moreover, in the context of strategic management, it is important to diagnose factors of the internal state of the enterprise and the external environment, assess the formation of the value of products and how competitive it is in the market in a crisis. Without a clear statement of the problems that led to the crisis in the enterprise, it is impossible to start developing anti-crisis measures. These measures include making small changes to the strategy of the enterprise, or a complete revision of the strategy and the development of a new one. The value chain reflects the process of creating the value of a product and includes various activities and, as a result, profit. The manager controlling the entire process finds a weak link in the chain and can manage each individually without harming the overall result. Conclusion. The market economy is developing in waves from a stable state to a crisis, and managers always need to be prepared for such conditions. Management of a manufacturing enterprise is always special to management. Crisis management is no exception. To maintain a competitive position, strategic plans must be constantly adjusted, changed depending on the influence of the external environment. The adoption of anti-crisis management decisions should be quick, balanced, dynamic, timely.

The article considers controlling as a tool of crisis management of an enterprise, the main task of which is to provide crisis response (management) with an up-to-date information and analytical base. It is defined that anti-crisis management of an enterprise is a complex of measures to analyse and assess potential crises, develop anti-crisis action plans, identify signs of crises, implement action plans to prevent and overcome crises, eliminate their consequences and prevent crises in the future. The goals and objectives of crisis management of an enterprise are defined as follows: foreseeing the crisis and adequate preparation for it; hindering dangerous factors of crisis; managing the dynamics of crisis development; ensuring the vitality of the enterprise in crisis state; mitigating the negative consequences of crisis; using factors and consequences of crisis for the enterprise development. The main elements of controlling (object, purpose, objectives and tools) in the short and long term are described. The general and special functions of controlling are given. It is proposed to distinguish such function of controlling as crisis response. As a controlling functionality, a list of procedures performed by the controlling system was formulated and justified, which made up the crisis response complex: communication, coordination, cooperation, completing, converting, complementing and cogeneration. It has been substantiated that according to the crisis response complex the main role is assigned to communication. It is determined that the crisis response complex should act according to the types of crises that exist and may arise in the activities of the enterprise. A list of classic controlling principles has been provided and supplemented by such ones as the business responsibility and the anti-crisis principle. The principle of business responsibility provides for that the controlling service, while collecting, processing, analysing data and providing the basis for making certain management decisions, must be responsible for the reliability and relevance of the information provided. The second proposed principle (anti-crisis) provides for the prediction and anticipation of turning points in the activities of the enterprise and crisis response.

With the continuous development of the market economy, competition in the industry is becoming more and fiercer, leading to the financial situation of many companies are in trouble. Financial risk analysis plays an important role in helping companies to develop smoothly. This paper based on machine learning algorithm and the application of composition analysis, is to research and develop enterprise financial management system for analysis. It is important to start from improving the financial management level of the enterprise, so as to reveal the potential financial risks of the enterprise, and timely prevent the financial crisis of the enterprise from the source, and timely solve hot issues. The author consults a large number of literatures, analyzes and summarizes the advantages and disadvantages of the research results in the field of risk analysis, and applies the implementation of decision tree and SVM financial risk analysis. This paper mainly implements the design of financial risk analysis system from the two directions of financial management and risk analysis.

Products of chemical industry along with oil and gas complex form the basis of Russian economy, therefore any instability in the economic situation of the country affects seriously the functioning of chemical industry enterprises. The crisis of chemical industry enterprises is one of the most important problems for Russian economy. In view of this fact we face the necessity of crisis management of enterprise activity in order to prevent and eliminate threats to their finance security and to obviate after-effects of the crisis needed to minimize adverse consequence for enterprises of chemical industry. Taking it into account we should choose a correct methodology and landmarks of strategic managerial accounting at enterprises of chemical industry in conditions of crisis, which could become effective tools of prevention and elimination of crisis phenomena and at the same time could raise efficiency of adopting and implementing strategic plans of crisis counteraction. The author proposes to use a well-balanced system of indicators, which in terms of a crisis could provide an opportunity to form a system of managerial decisions that are differentiated in regard to crisis stage and based on correctly developed strategy built within the frames of strategic management and strategic managerial accounting of the business entity.

The article defines the essence and features of financial rehabilitation of the enterprise. The main types of reorganization depending on the depth of the crisis of the enterprise and the conditions of providing it with external assistance are identified. The detailed characteristics of the reorganization procedure are considered, in particular the main purpose of the reorganization, participants of the reorganization process, the term and main stages of the debtor's reorganization procedure. Based on the study of the scientific literature, the characteristic features inherent in the concept of financial rehabilitation in various aspects have been identified. The general principles on which financial rehabilitation is based are analyzed. The economic efficiency of the implementation of the system of information and analytical support of financial and economic security of the enterprise is determined. The systemic nature of financial and economic security and the complexity of the relationships in the system necessitate the assessment of financial and economic security based on the use of a set of methods by which to achieve certain objectives of the assessment. The peculiarities of methods for assessing the probability of bankruptcy of enterprises in order to form more accurate and high-quality information on the financial potential of the enterprise are analyzed. It is proved that the models for estimating the probability of bankruptcy make it possible to determine the financial stability of the enterprise, which is the main factor in assessing the financial potential of the enterprise. The special features of financial rehabilitation in the system of financial and economic security of the enterprise are outlined. The directions of realization of financial rehabilitation in the system of ensuring financial and economic security of the enterprise in Ukraine are substantiated. A comparative analysis of financial, statistical and mathematical valuation methods used in the financial security management system. Forms of financial participation of creditors in the rehabilitation of debtors are considered, which are largely determined by the nature of their financial and economic relations with the debtor. Prospects for improving the tools for using financial rehabilitation in the system of financial and economic security of the enterprise are identified.

The purpose of this article is to determine the interrelation between the concepts and factors of crisis and the impact on the sustainable development of the enterprise. In addition to the main operating activity, modern enterprises must also carry out a significant list of other activities. The relevance of this study is due to the need to optimize the financial and labor resources of the enterprise for other activities. It is expected that the root causes of the crisis in the enterprise and the drivers of sustainable development may be similar or intersect. The article considers the key approaches to defining the concept of "enterprise crisis", which have already occurred in the Ukrainian scientific literature. The authors have developed their own three approaches to the interpretation of the concept of "sustainable development of the enterprise". A comparison of these terms is made and it is determined that by their essential characteristics they have nothing in common except that they contribute to changes in the enterprise (in the first case – negative, in the second – positive). Next, a review of the factors of crisis phenomena and factors influencing the sustainable development of the enterprise. It has been found that the factors of crisis phenomena are usually divided into internal and external. They have many levels of detail. Factors influencing the sustainable development of the enterprise are also detailed to conduct a better analysis of the achieved level of sustainable development. Within the above classifications, the authors of the article identified two groups of similar factors, numbering six subgroups in each. Then a detailed comparative analysis was performed. It is concluded that the same indicators, tools, measures, and methods of enterprise management in case of reduced efficiency or inefficient use are factors of crisis phenomena, and in case of increased efficiency and improvement – factors of positive impact on sustainable development of the enterprise. The results of this study also created a new hypothesis that companies that successfully implement sustainable development standards in their activities are more resilient to crises. Proving this hypothesis in practice will be the next stage of the study.

As an important link in the process of corporate financial management, financial risk management plays an indispensable role in the long-term development of corporate management. In recent years, with the continuous development of the market economy, companies have gradually increased their dependence on the market, and the financial risks they faced have also increased. Various types of financial risks make an enterprise overwhelmed, and the lack of some enterprise risk management mechanisms directly leads to a huge financial crisis for the enterprise, and even the risk of bankruptcy and liquidation. Therefore, strengthening corporate financial risk management and effectively controlling financial risks in corporate production and operation activities are not only important behaviors for companies to ensure financial safety and reduce their development risks, but also key measures for companies to stabilize their own operations and follow the path of sustainable development. This paper analyzes the types and causes of corporate financial risks, combing some existing problems in corporate risk management, and proposes reasonable and effective control strategies for them, in order to provide relevant ideas for the study of corporate financial risk management issues.

The problem of effective anti-crisis management is of crucial importance for ensuring the overall level of development of Ukraine, surmounting the financial and economic crisis, as well as creating an appropriate level of national security. In today's world with its unstable economic, political and legal dimension an entity is exposed to the external environment. The impact of the economic crisis in the world, including Ukraine, has led to the fact that most companies are close to financial crisis and some of them have already gone bankrupt. The article presents the data showing that companies are in crisis and need anti-crisis management. It is reasoned that anti-crisis management as a mechanism of adaptive regulation of business processes of enterprises is relevant and in demand both in science and in practice; the program of anti-crisis measures in case of its successful practical application can help the companies being on the brick of bankruptcy. Theoretical approaches to the formation of anti-crisis management of enterprises are considered, further research was given to the problems of developing a system of anti-crisis management of the enterprise and the development of anti-crisis financial policy. It is proved that crisis management is aimed at adapting the enterprises' activities to the constantly changing environmental conditions as well as to extract benefits from new opportunities. At the same time, the main thing in the implementation of such management is the rejection of unpromising areas of activity and the definition of the most promising ways of the organization activity ensuring its development. After analysing the latest research on ensuring the stable state and bringing the company out of the crisis, the main approaches to preventing and overcoming bankruptcy in enterprises have been identified. For effective management the measures that will clearly assess the threat and respond to management staff are proposed in the article. The causes and factors that accompany the emergence of a crisis at the enterprise are studied. The activity of Ukrainian enterprises in the conditions of crisis is analyses and a set of measures to improve crisis management for the financial security of the company is created.

Since the 21st century, human resources, as an important force to promote the healthy and rapid development of enterprises, has been attached great importance to by all walks of life, which has effectively promoted the rapid development of human resources in China’s enterprises in recent decades. However, with the increasingly fierce market competition and the penetration of highly developed information internet, the current enterprise human resource management has gradually produced many crises, which constitutes a serious constraint on the development of enterprises. A data mining method is designed, which can cluster and analyze the existing talents in the organization, so as to discover the types of talents in the organization and judge which type an employee belongs to. How to deal with the human resource crisis effectively and change the crisis into a turning point has become the most urgent problem for many enterprises. Combined with practice, taking effective early warning management is an important way to solve this problem. Based on the author’s many years of enterprise human resource management practice, this paper will first summarize the human resource crisis of the enterprise, and then discuss the current difficulties faced by the crisis early warning management, and on this basis explore some corresponding countermeasures.

The theoretical issues and the main aspects of crisis management as the leading element of the effective functioning of the enterprise are investigated. The basic elements of a crisis management system are considered. Analyzed the main methods of crisis management system in accordance with the stages of the crisis in the enterprise. The regulatory features of the regulation of the problem of crisis management, including the processes of restructuring, rehabilitation and features of the amicable settlement agreement were studied. The article points out the need to implement an actual regulatory framework to provide a dynamic system of preventive measures to prevent and quickly overcome crises in Ukrainian enterprises and implement anti-crisis recommendations by aggregating and analyzing financial statements.

The global financial and economic crisis, which began in 2007, is difficult to overcome as it has numerous negative consequences. Ukraine, like the entire post-Soviet space, is burdened with problems of the transformation period, is experiencing difficult times. In recent years, the economic system in the country didn’t get signs of stable development. The crisis, as it is known, is able to break the balance in any sector of the country's economy and in a separate enterprise. The global financial and economic crisis, political instability, imperfection of legislation and insufficient level of state regulatory policy make a significant impact on the activity of domestic enterprises. In order to prevent the negative impact of risk factors on both the external and internal environment, it is necessary to review and improve special tools and approaches of crisis management that are used in the practice of economic activity. Taking into account these and other factors, the article considers the question of the essence and the objective necessity of using of crisis management approaches in the current conditions of agrarian sector enterprises activity. The necessity of forming of crisis management system, conducting of anti-crisis monitoring of the state of enterprises and diagnostics, as its specific function, determining of acceptability of various diagnostic models, need in developing of anti-crisis approaches and strategies for the development of agricultural enterprises have led to the relevance of the chosen topic. Despite the fact that a huge amount of theoretical and applied material has been developed in the world, the theme of crises, crisis management and diagnostics, as its providing component, remains in the sight of foreign and domestic scientists. This problem was particularly acute in agrarian enterprises of Ukraine, due to certain objective reasons. First of all, this is due to the lack of generalized methodological approaches, recommendations and criteria sufficiently adapted to the specific conditions of the domestic agrarian economy and good accounting and reporting system. The purpose of the article is to substantiate the necessity of carrying out diagnostics as the basic function of crisis management; approbation of the use of the most common foreign and domestic methods of diagnosing the crisis, assessing the possibility of their use in the conditions of agricultural enterprises. Ukraine has a strong agro-industrial potential and significant prospects for its future development. This is an essential component of the financial and food safety of the country, which guarantees the further economic development of the country as a whole. The results of agricultural enterprises activity do not correspond with the resource potential and opportunities of the industry. The current crisis, remaining difficult and tense, is a reflection of the accumulated internal economic and political problems reinforced by the effects of the global financial crisis. Opposition to crisis phenomenons and the revival of the normal course of business activity of entrepreneurs need to improve the practice of crisis management of enterprises, increased attention to issues of diagnosis of the level and causes of the crisis, the development of sufficiently adapted methods for its implementation. Diagnostics, being the category of crisis management, aims in-time recognition of the signs and nature of the crisis, the localization of its undesirable effects, is a meaning of obtaining reliable, high-quality information about the actual state and capabilities of the enterprise in the initial stage of the crisis, the basis for the introduction of special methods and mechanisms of crisis management. Bankruptcy diagnostics is a system of targeted financial analysis in order to find and identify the parameters of crisis development that can disbalance the system, reduce its risk-taking and pose a threat of the bankruptcy in the future. Individual features of agricultural enterprises, their condition, reasons and depth of crisis signs require different methods of getting out of a crisis state. There are no universal methods for dealing with the crisis. Therefore, each enterprise must independently develop its plan of anti-crisis actions that will ensure its survival. World experience and practice of crisis management at the enterprise level today offer a number of techniques for conducting bankruptcy diagnostics, both quantitative and qualitative; express and deep analysis of crisis signs. The most well-known and used multifactorial models for the diagnosis of the crisis situation and the prediction of bankruptcy, developed by foreign authors are: the models based on the Z-coefficients of Altman, Springate, Biver, Liss, the predicted models of Taffler and Tisshaw, the Fulmer model, Beerman model, the model of rating numbers of Sayfulin and Kadykov, the score method of Argenti and others. Despite the fact that these models are quite actively used in Ukraine, it is obvious that they are weak in their adaptation to national realities, peculiarities of management, the specifics of domestic practice, and sectoral operating conditions. This explains the possibility of obtaining wrong, biased conclusions, significant errors in evaluating and forecasts. Native theory and practice of crisis management also offer a number of methods for assessing the probability of bankruptcy. Among the most well-known are methods of Yershova N., Matviychuk A., Tereshchenko O., methodology for solvency assessment of Ligonenko L. and Kovalchuk G., Hayvoronskaya Y., and others. They are more adapted to domestic realities and reduce imperfections of foreign models. At the same time, due to individual characteristics and factors of each enterprise, there is no universal model of bankruptcy forecasting. The publication deals with the most common models for predicting of the crisis situation of enterprises, their special features of using and disadvantages. The possibility of using of some foreign and domestic models in the diagnosis of the crisis state of enterprises in order to prevent bankruptcy is explored. Checking of the possibility of using of different models and the objectivity of the obtained results is made on the basis of analytical data of one of the structural subdivisions of the Ukrainian Scientific and Educational Consortsium, the State Enterprise "Experimental Farm "Salyvonkivske" of the Institute of Bioenergetic Cultures and Sugar Beet of the National Academy of Agrarian Sciences of Ukraine. Calculations were carried out according to the models of Altman, Springate, Liss, Biver, which basically operate on indicators of operational, investment and financial activity of the enterprise, and considered with their different level of relaions and mutual influence. Among the national models the methodology of O.Tereschenko and the six-factor model approved by the Ministry of Economy of Ukraine have been used. The obtained results of calculations and their comparison with the limit values demostrate full capacity of the state enterprise "DG" Salyvonkivske" to continue its activity, show condition of financial well-being and the absence of bankruptcy risks. There were no discrepancies in the obtained results. Foreign models are suitable for using in Ukrainian conditions with certain conditions, as evidenced by numerous publications. All of them have their advantages and disadvantages, which are manifested in varying degrees, depending on the features and specifics of the object of analysis, its financial and economic state. It is recommended when using foreign models of diagnostics, to choose such approaches that would enable to obtain a more reliable and accurate assessment of the financial and economic condition, relying on the results of one model analysis is not worthwhile. Careful selection and integrated using of several models at the same time, including specially designed and recommended for domestic enterprises, will significantly increase the reliability and ensure maximum accuracy of forecasts. Conducting of anti-crisis monitoring will enable to detect unwanted deviations in a timely manner and prevent problems, ensuring a stable financial position, which is the main objective of crisis management.

The purpose of this article is to investigate the alternatives for getting out of the crisis in each enterprise to maintain its viability. Different approaches in the specialized literature in the field of management are explored. The legal aspects of these alternatives and good international practices in the field have been explored. A sufficient number of literature sources describing the theory and practice of organizational crises have been studied and systematized. The results will help business management to make the right choice to overcome the crisis.

The introduction of energy technologies in all spheres of public life is becoming increasingly large every year. Therefore, it is impossible to imagine a modern enterprise that in one way or another would not be involved in the processes of heat and energy saving. The article is devoted to the study of the economic effect of the use of energy-efficient cars in the enterprise activity. As the object of the study the three cars of KIA Motors were selected: KIA Sportage, KIA Niro, KIA Soul Ev. In the process of research, the method of induction and deduction, the monographic method, the method of theoretical generalization and comparison, the statistical method were used. The comparative analysis of the economic efficiency of power plants of cars with a gasoline engine, a hybrid and an electric motor was conducted. The average annual expenses for the purchase of fuel and the coefficient of the average annual total cost of operating a car for various types of power plants depending on mileage were calculated. It was determined that saving on energy carriers, which energy-efficient cars using, can release funds for the company. These financial resources can be used to ensure the financial sustainability of an enterprise, upgrade fixed assets, expand business (purchase new electric vehicles) or implement other energy-saving technologies. It was proposed to introduce the concept of "energy-efficient car". According to the authors the energy efficient car is a car, the power plant of which provides for the possibility of using alternative fuels or partially or fully driven by electric power, that can provide significant savings on energy carriers. The role of the use of energy-efficient cars in the anti-crisis strategy of enterprise development was grounded. The expediency of using such cars was analyzed depending on the specifics of the main activity of the enterprise.

Introduction. The efficiency of the enterprise is determined by the stability of its financial condition. In the process of financial analysis, an information base is formed on the basis of which managers are able to make the right management decisions. Purpose. The purpose of the study is to highlight the main approaches to the analysis of the financial condition of the enterprise, to determine the directions of improving the efficiency of financial and economic activity of the enterprise. Method (methodology). The methodological basis of the research is the general scientific methods - the method of generalization, comparison and description, methods of systematization of data to determine the directions of increasing the efficiency of enterprise development. Results. In the course of the research, the concept of financial state of the enterprise are defined. The main purpose and tasks of the analysis of the financial state of the enterprise are considered. The basic directions of use of the information base for carrying out the diagnostics of financial condition are analysed. It is recommended to use anti-crisis measures to overcome the financial crisis in the enterprise.

The subject of the study is the set of practical principles for anti-crisis financial management of domestic enterprises in the conditions of instability of their economic activity. The aim of the study is to analyse the practice of anti-crisis financial management in the conditions of instable economic activity of domestic enterprises. The absolute and relative indexes of domestic enterprises operating at a loss in the recent years are analysed. The amount of losses incurred by enterprises while conducting various types of economic activities is determined. The share of enterprises that have suffered losses while operating is established. It is determined that in the process of anti-crisis financial management of the enterprise, various types of measures can be implemented. These are immediate and medium-term anti-crisis financial measures. Other measures are aimed at preventing a financial crisis or at company turn around. All measures are designed to provide a preliminary diagnosis of the threat of bankruptcy and financial rehabilitation of the enterprise. The structure of anti-crisis tools is based on the internal causes of crisis situations at the enterprise. It includes the main anti-crisis tools implemented through the personnel, innovation, investment, and marketing policies of the enterprise. By using them, one can overcome the crisis at the enterprise, and ensure its sustainable development in the long term. The key requirements for constructing the subsystem of anti-crisis financial management at the enterprise are established. Such a subsystem should be active since the creation of the enterprise. The application of methods to overcome the crisis occurs within the framework of the company’s anti-crisis financial policy. The results of the research are practical and can be applied in the process of constructing a subsystem of anti-crisis financial management at the enterprise. It is concluded that the problem of anti-crisis financial management of enterprise can be investigated in terms of substantiating the positive impact the crisis may have on the subject of management.

In the conditions of the pandemic crisis, implementing an enterprise resource planning (ERP) system with a sustainability component represents a crucial investment for a small and medium enterprise (SME) but critical for the organization, if it is not the matching solution. A comprehensive framework for selecting the S–ERP system was elaborated, including a set of relevant criteria for an SME to draw and assess the selection of an ERP system, considering that the factors extracted as well as the importance in the proposed model have been debated for years in the available literature. A methodology based on the brainstorming and questionnaire techniques was proposed in establishing the selection criteria, and the AHP decision analysis method was used for evaluating the weight of the criteria, all these in order to provide a model for ERP selection. This model was tested on a set of numerical, hypothetical, and applied data of the Romanian context. The use of the recommended model shows that it can be applied to improve decisions and decrease the time interval required for S–ERP selection. The results also show that AHP can fulfill the S–ERP selection objective for SMEs and the decisive factors that affect decision–making processes in a systematic way.

For many enterprises face the problem of inefficient risk management, which, as a result, is manifested in the reduction of development potential and as an extreme stage manifests in the form of the crisis of socio-economic system. For the purpose of timely identification of threats, identification of development factors and preventive measures in the e-mail: framework of crisis management of enterprise it is expedient to introduce a system of early warning and response [1;2].

The paper is devoted to the application of the theory of life cycle of an enterprise in making anti-crisis management decisions to ensure its effective functioning. In particular, the scientific and methodological approach to crisis diagnosis as a violation of financial equilibrium is improved in the paper. The analysis of existing approaches to understanding the crisis at the enterprise was made, as a result in a number of difficulties in determining the general concept of the crisis were found. The content of the occurrence of failures that could lead to the deterioration or inability of the functioning of economic entities and organizations is considered according to this purpose. It is determined that the degree of reliability of estimation of financial equilibrium of the enterprise and appropriate set of necessary measures to prevent possible threats of its violation depend on accurate identification of the threats and appropriate choice of to prevent possible threats related to its violation depend on the exact identification of threats, on the correct choice of a system of indicators for crisis diagnosis. The expediency of integration into the system of anti-crisis financial management of the theory of life cycles is proved, which makes it possible to trace the regularities of development of enterprises at different stages of its functioning, as well as to manage this development. That is proved in the paper that no changes of external and internal factors occur at the same time that’s why the causes and factors of the crisis as a disturbance of financial equilibrium in different periods of enterprise development will also be different. Knowledge of the stage of enterprise development gives an opportunity to assess properly how the activities carried out and the adopted management style correspond to this stage and the environment. To implement this approach, a matrix of enterprise anti-crisis measures, based on the results of diagnostics of the financial state and identification of the stage of the life cycle of the enterprise is offered and provides preventive adaptation of enterprise to changes in the environment or changes in the locus of the enterprise development.

The theoretical and practical aspects of effective enterprise management are considered in the paper. The efficiency of functioning is analyzed and the general analysis of the activity of the Kramatorsk District Heating Utility (KVP) of the Kramatorsk City Council is provided. The structure of financial resources at the enterprise is investigated. Profit generation is analyzed and liquidity balance analysis of the Kramatorsk Heat Network is conducted. The main problems of this enterprise and ways of overcoming them are revealed. Recommendations are given to increase the efficiency of the management of the heat supply enterprise in terms of market relations on the example of KVP «Kramatorsk District Heating Network», namely: modernization and reconstruction of equipment; replacement of thermal networks with modern ones; replacement of old boilers with more productive new ones; insulation insulation of thermal networks; advocacy for community involvement in resource management; development of deregulation projects by the authorities; observance of the standards of accounting of the produced energy. Compliance with these guidelines will improve the quality of services provided to the analyzed company and will reduce the cost of products sold, which in turn will lead to the fact that all consumers will pay a fair price for the services received in time. The purpose of this article is to theoretically substantiate and develop practical recommendations for the effective management of a heat supply company under market relations. The relevance of the chosen topic is due to the need for effective management of enterprises in the current state of the economy, the imperfection of theoretical, methodological and legislative support for the effective functioning of enterprises, as well as anti-crisis management, the need for systematic research on the formation of integrated anti-crisis management of enterprise finances; improvement of the state policy in the sector, improvement of the real sector of the economy, which will help to improve financial security of both individual domestic enterprises and the economy as a whole. The scientific novelty of the obtained results is the development of recommendations for improving the efficiency of management of the heat supply company in terms of market relations. The practical value is that the results of the study can be used for other district heating systems of all types of property, which operate in the sphere of providing services to the population.

The continuous deepening of the development of my country's market economy has brought more development opportunities to Chinese enterprises, which has made the development of Chinese enterprises more rapid. A financial crisis in an enterprise will bring about disastrous consequences such as investment loss, unemployment of employees, and unrecoverable credit, which will further affect the country's economic development, financial security and social stability. Therefore, the impact of corporate cloud computing database applications and corporate debt financing has attracted widespread attention, and the impact of corporate debt financing capabilities and debt financing costs have become the main issues studied in this article. This article uses scientific methods to establish an effective financial crisis early warning model, conducts an empirical analysis of the financial data of listed companies in my country, selects indicators that have a significant impact on the financial status of the enterprise, and obtains an accurate early warning classification of the financial status of the enterprise, which verifies this article The feasibility and effectiveness of the proposed early warning ideas, early warning index system and early warning methods. This article also focuses on the internal risk management methods of enterprises, and makes an in-depth study on whether high-quality internal control can weaken creditors' expectations of risks caused by corporate strategic differences, thereby weakening the relationship between strategic differences and corporate debt financing. Based on the conclusions obtained, this article puts forward a number of constructive suggestions for Chinese enterprises to optimize their strategic positioning and control operating risks to alleviate financing difficulties, which have certain theoretical significance and practical value.

In many countries auto industry is a strategic sector of the economy, representing, together with related industries and supporting part of the national industry, providing employment and implementing the technological capabilities of the country. The present study focuses on the description of the impact of sanctions on the development of the crisis, the automobile industry, car manufacturers and the market of cars of Russia. As a result, US and EU sanctions against Russia among the first to pass the sanctions hit the country´s automotive industry. During the period of sanctions Russian car market is characterized by falling sales and reduced production. Sanctions crisis has affected the entire chain from production to bring the car to the final consumer — the drop in demand for cars in the domestic market and reduction of vehicle production; the decline in production was achieved by the suspension or closure of plants, which affected the social sphere, increasing unemployment and reducing the incomes of workers and automotive professionals. Thus, the article examines the impact of the sanctions impact of the crisis on the enterprise on production of cars, as well as trade in cars in the Russian market.

Many situations in the crisis of enterprise development are caused by financial crisis. This situation not only makes the enterprise suffer great economic losses, but also affects the normal production and operation of the enterprise. Therefore, in the face of this situation, how can we timely and accurately warn the financial crisis of the enterprise? This is the problem we need to solve. This paper puts forward the enterprise finance. Intelligent decision-making method of crisis early warning is expected to provide theoretical support for dealing with financial crisis of enterprises.

In current stage, the level of Chinese society and economy is on the rise, which to some extent drives development of network economy. In such background, information-based human resource management mode appears. However, such management mode gradually presents defects in practical application process and lacks development awareness. Besides, development ability is low, and there is seriously short of scientific planning. To better excavate the potential of human resource and enhance core competitiveness of enterprises, it is necessary to value and concern human resource cultivation and management in network economy era, actively establish people-oriented management philosophy which advances with the era, continuously enhance self-competition and crisis awareness of enterprise talents and improve quality of management personnel. Meanwhile, it is also required to actively formulate scientific and rational human resource planning and achieve the objective of optimizing human resource management mode.

The paper seeks to promote greater understanding of the importance of loan officers in group-based microfinance by explaining their actual roles, dilemmas and tensions when working with poor clients. Few existing studies have used data outside Bangladesh and most focus upon relatively well-performing institutions. Using data from Zambia this study focuses on the recent crisis of Christian Enterprise Trust of Zambia (CETZAM) and the effects of its practices for accounting for and dealing with defaulters. The findings firstly show that loan officers faced powerful hierarchical accountability pressures and pursued inappropriate methods to compel further repayments to resolve this crisis. Its approach to borrower default was found to be stressful for loan officers and potentially detrimental for CETZAM's own short and long-term survival by reducing client loyalty and trust.

This paper examines the evolution of capacity utilization for Kazakhstani enterprises over a 7 year period. Three main theoretical propositions are tested through panel data regressions. The results show that the Russian financial crisis (August 1998) substantially reduced capacity utilization throughout 1999 and that only from 2000 onwards did enterprises recover from the crisis. Moreover, the Russian financial crisis led to a permanent change in enterprises’ behavior, in that only after the crisis enterprises became responsive to market signals. Finally, we also find evidence of a differential impact of the Russian financial crisis for different enterprise characteristics, including ownership, size, sector and location.

The subjects of the study are listed petrochemical companies in China. We regard ST as a symbol of financial crisis for an enterprise. T-test and relevant linear test are applied to determine the model variables and Logistic regression to build the forecasting model of financial crisis, then the data of ST enterprise samples and non-ST enterprise samples are used for analysis. With the forecasting model of financial crisis, the great influence that the return is on net assets, the main business income growth and indicators of current assets turnover have on the financial situation of listed petrochemical companies can be found.

In order to make a correct decision on avoiding financial crisis for the enterprise, it is necessary to investigate the trends of net cash flow in the enterprise business activities. In this paper, operating cash flow forecasting model is built on the use of the Gray Verhulst Model as well as the BP Neural Network approach. Empirical analyses prove that the average relative error rate is much less than that using the two methods respectively. What's more, the accuracy and precison of the model are better, which, to some extent, enjoys the application values.

In order to grasp the states of human resource management accurately, this paper studies the whole process of human resource management from the input to the output of human resource, establishes the evaluation index system of human resource crisis, and evaluates the human resource management crisis of the enterprise with principal component analysis. This paper draws the following conclusions: the crisis level of human resource can be obtained not only using the longitudinal dates of the enterprise, but also using the multiple competitors' horizontal cross-section dates.

The primary goal of this paper is to provide the effective strategies for enterprise crisis public relations based on Web2.0. The public relations crisis is a problem which the enterprise must be faced in the development process. With the coming of Web2.0 era, enterprise public relations crisis occurs more frequently than ever before, and its form has also undergone great changes. In this paper, comparative analysis method is used to analyze public relations crisis communication line between the Web2.0 era and traditional media era. Finally, we found that some factors which include fast speed, prevention difficulties, large loss, residual information existing public relations crisis affect the enterprise public relations work under Web2.0 environment. Therefore, this paper suggests that enterprises should take appropriate measures to maintain a good corporate image combined with the new characteristics of the public relations crisis under Web2.0 environment.

Epidemic contagion dynamic model can better reflect the dynamics of crisis in the enterprise group. Based on computer simulation method, studied the enterprise risk management mechanism and given the countermeasure.

This paper introduces the application of Data Mining technology in enterprise crisis management for enterprise competitive intelligence collection under the market competition. It focuses on how to acquire Data Mining methods and contents of enterprise competitive intelligence in crisis management process, and the roles of Data Mining in enterprises crisis management competitive intelligence system. Finally, it builds the acquiring model of enterprise crisis competitive intelligence based on Data Mining.