1. Creating a new paper in Milwaukee
- Author
-
Fitzgerald, Mark
- Subjects
Journal Sentinel Inc. -- Mergers, acquisitions and divestments ,Newspaper publishing -- Mergers, acquisitions and divestments ,Milwaukee Sentinel (Newspaper) -- Marketing ,The Milwaukee Journal (Newspaper) -- Marketing - Abstract
The business managers of the Milwaukee Sentinel and Milwaukee Journal have decided to merge the two newspapers, creating anxiety as well as excitement in the newsrooms. About 200 full-time employees will be laid off during the merger, and management and editorial boards will be reduced. In addition, many jobs will be reassigned and titles will be changed. Senior management is excited about the chance to create a new paper, and marketers believe that advertisers will be happy with the new format and rates.
- Published
- 1995