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Introduction. The state of the national Ukrainian insurance market is analyzed in this article, and the theoretical foundations of the market and statistics are explored. In the work the essence of the insurance market of Ukraine is proved, and the features of its functioning are investigated. A structural and dynamic analysis of the main indicators of the insurance market for the last two years is carried out. General types of insurance are considered, and key elements of the market and their development in recent years are analyzed. Purpose. Most perspective types of insurance, which are developing according to the forecast, are defined and described. The problems of the development of the Ukrainian insurance market and its influencing factors are considered. Therefore, solutions to these problems are proposed. The main activities of an insurance company are insurance and reinsurance operations. In contrast to the markets of developed countries, the insurance markets of countries with economies in transition, such as Ukraine, are still developing. Result. In consequence of the analysis of the Ukrainian insurance market, it can be concluded that the term of insurance under the economic category refers to a certain type of economic relations with the organization of insurance protection. Through the creation and use of an insurance fund and through the resources of the insurer, the economy can be stabilized, risks can be distributed, and the needs of insurers can be met. Therefore, considering the difficult economic situation and the volatility of the environment, pressure on the insurance market is expected in the near future. It can appear as the further reduction of the solvency of some insurance services for consumers (both individuals and companies), and as a decrease in the liquidity and profitability of the insurers. Conclusion. The practical significance of the article is offering effective methods for improving the development of the Ukrainian insurance market. Also new service standards in this field and new insurance technologies are implemented to increase the market.

The aim of the paper is to study the dynamics of economic indicators of international tourism, the main problems, trends and prospects of the industry development in the world market and an individual country, the role of the country’s image and its impact of on the creation of a competitive tourist product. There considered the dynamics of statistical indicators of the international tourism structure, in particular the tourist flow, contribution to the world GDP and employment, and national economies. The analysis of the status of the tourist industry of Ukraine in the context of the main economic indicators and hotel infrastructure is conducted using the example of Kharkov region. The role of the image and its influence on the competitiveness of the national tourist product is revealed. On the basis of correlation analysis, forecast models for a number of indicators are created. The present trends in the development of the tourist industry of Ukraine are identified and recommendations on improving its competitiveness are given.

The aim of the article is to study the current status, main problems and prospects for the development of the information and telecommunication services of Ukraine at the domestic and foreign markets as an export-oriented branch of the economy. The statistical indicators of the industry structure in the dynamics at the domestic and foreign markets, the contribution to GDP and employment were analyzed; the matrix and correlation analyses were performed and, on the base of the results, forecast models for the development of indicators for sales, exports and staff costs were constructed. Recommendations on prospective directions of development of IT services and software, use of the key advantages of the industry for the development of the export-oriented sector of the national economy are offered.