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In this research, information technologies are considered as an integral part of everyday human life, which cannot be isolated from the general worldview and cultural context. Particular attention is paid to the analysis of technological innovations through the prism of worldview changes. It is noted that these changes are most adequately reflected in postmodern philosophy, the task of which consists not only in the deconstruction of the main categories of previous European philosophical thought, but also in the formation of basic worldview principles that correlate with the type of worldview that spreads in the information society. [ABSTRACT FROM AUTHOR]

The evolution of scientific views concerning the formation of the Internet economy in the context of information society theory transformation into a network society theory is revealed in the paper. A critical analysis of the approaches of Japanese scholars to the theory of the information society is made, the specifics and impact of rapid computerization on the formation of their views are determined. It is emphasized on the leading role of F. Mahlup in the development of the concept “knowledge industry”, D. Bell in the development of ideas of “postindustrial society”, M. Porat and M. Rubin in the development of the area of “information economy” as the stages of the theory of information society evolution. The basic approaches to the definition of information society are highlighted: technological, economic, employment, spatial, cultural. The role and importance of M. Castels’ works in the development of the network society theory and Internet economy are substantiated. The role of global network structures which form new e-business industry is identified. It is proven that the success of the Internet economy depends on the ability of businesses to scale their activities quickly, interact in real time and offer personalized product to customers. [ABSTRACT FROM AUTHOR]

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