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This study aims to reveal how the perception of parenting, which is thought to change according to generations, is expressed by digital natives. To gain insight into this topic, interviews were conducted with 20 digital natives selected using purposive sampling and the ZMET Technique. The data obtained from these interviews was then examined through content analysis in Maxqda 2020 program and a consensus map was created within the framework of a mother and father image collage. According to the findings, mothers are expressed with love, trust and peace; likened to soft objects; identified with pleasant-sounding sounds such as bird sounds; visually explained with promising images such as suns or seas; smelled like flowers or roses; and associated colors included green (peace), white (refreshing), blue (hope). The emphasis on fathers in literature is mostly focused on protective descriptions and hard objects. Fathers are described as loud-voiced, with contrasting tastes, as mighty as a lion, and as lofty as a tree and a mountain. It is also likened to a strong perfume in terms of smell. The most intense emphasis on fathers was made on dark blue and brown. Regarding parents, the concepts of guiding, love, trust, solution, commitment, togetherness and support are emphasized. Parents, who are mentioned with sweet and traditional dishes, are visualized with forest, sun and nature scenery. Reminiscent of nature, food and the smell of home, parents are identified with orange, blue and white. [ABSTRACT FROM AUTHOR]

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