1. Sağlık İletişiminde Kamu Spotu Kullanımı: Sigara Karşıtı Kamu Spotlarını Kültürel Göstergelerle Okumak.
- Author
-
DOĞU ÖZTÜRK, İlknur
- Subjects
- *
PUBLIC service advertising , *HEALTH literacy , *MEDICAL communication , *ANTI-smoking campaigns , *CAMPAIGN management , *ADOLESCENT smoking - Abstract
Health communication which emerges as a sub-branch of communication encompasses all communication practices in almost all health related subjects, from health literacy to drug use, from eating habits to sports. In these communication practices which focus on making certain habits, keeping them away from certain actions, raising awareness about health and teaching correct behaviors, it is seen that public service announcement has become prominent. In recent years, the use of public service announcement (PSA) has become widespread by public institutions and non-governmental organizations for the purpose of providing useful information and raising awareness on the grounds of public interest. In this context, the concept of health communication was explained and the use of public service announcement (PSA) as communication application was discussed in this study. From 2008, very important legal studies have been carried out to stop smoking as state policy. Total of seven public spots published within the scope of two different anti-cigarette anti-smoking campaigns were examined by the semiotic analysis method and answers were asked about how the meaning was regulated and transferred to convince them to quit smoking. As a result of the research, it was understood that the six public spots read by the indicators were addressed to the feeling of fear, in the recently published public service announcement of the second campaign the strategy has been changed by focusing on positive results that would encourage quiting smoking. [ABSTRACT FROM AUTHOR]
- Published
- 2020