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One of the basic rules and sine qua non of democracy is elections held in a democratic way. Besides emphasizing that the sovereignty is in the nation, it is expressed as the freedom of people to choose the people who will govern them. In certain periods of this democracy, people go to the ballot box and make their elections with free will, and people are revealed according to the groups that come out of the ballot box. Associations and foundations play an important role in the election campaigns of political parties, and associations establish emotional contacts with the voters, especially at the beginning of the election. This study is a qualitative research aiming to determine the effect of local associations on local election results in Turkey and to reveal through which media these associations make their voices heard. In this context, local associations established in Esenyurt, the most populous district of Turkey, were selected as a sample. In order to reveal the effect of associations on voter behavior in local elections, in-depth interviews were conducted with the managers and members of the association in Esenyurt district. As a result, it has been determined that the electorate, who is sympathetic to the political candidates who are candidates from their own country, votes with the emotional bond they have established with these candidates through associations, and Facebook, one of the social media tools, is preferred as the communication channel. According to the research results; In order for associations to be more active in the political arena and to establish effective and close relations with their members, using local media and social media tools such as Instagram and Twitter apart from Facebook will provide significant advantages. [ABSTRACT FROM AUTHOR]