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The subject of the study; the similarities and differences in the society's perceptions on two projects: "Devrim Arabası" (the car of the revolution) and "Türkiye'nin Otomobili" (Turkey's auto). The question of the study; is the difference in the society's approach to two similar projects related to the transformation in the social mentality? Purpose of the study; to reveal the differences between the approaches to the two projects and to explain the transformation in social mentality through these differences in approaches. The method of the study; it is the analysis of newspaper news on the subject with content analysis and discourse analysis. Analysis material; these are the news that appeared in national newspapers at the time the projects were introduced to the public. Basic findings of the study; the society's approach to the two projects is similar in giving importance and believing that they will be achieved, and different in showing interest and support. The main result reached in the study; social mentality in Turkey has turned on project ownership and support. [ABSTRACT FROM AUTHOR]