1. ÜRETKEN YAPAY ZEKÂLARIN İŞ DÜNYASI ÜZERİNE ETKİLERİNE İLİŞKİN ERKEN DÖNEM BİR DEĞERLENDİRME.
- Author
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ÜNAL, Aslıhan and KILINÇ, İzzet
- Abstract
Generative artificial intelligence, which stands out from other AI systems with its ability to generate new and original content, is a disruptive technology that quickly reaches high user rates. Its ease of use and access, insights and predictions, and human-like responses are the features that enhance its rapid spread. Like any new technology, generative AI also brings disadvantages along with its benefits. The academic research conducted in this field is still in the initial stages. The purpose of this research is to understand how generative AI affects the business world through early-stage research. For this purpose, a search was conducted on the Web of Science (WoS) database by following a systematic literature review method, and 14 research articles were defined as analysis units. The data was analyzed by qualitative content analysis. As a result, four main themes were developed: (1) Applications, (2) Disadvantages, (3) Solutions, and (4) Today and future. The findings revealed that generative AI is a disruptive technology with a "double-edged sword" characteristic. While it significantly benefits businesses such as productivity, efficiency, and employee well-being, it also raises ethical and legal issues. The advantages it offers in the short term also have the potential to lead to value destruction in the long term. Overcoming these problems requires significant responsibilities for businesses, AI researchers, governments, and developer and service provider companies like OpenAI. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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