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The article is devoted to the analysis of a new book – a monograph by O.V. Va-silyeva “Ethnicity and Society in the Republic of Sakha (Yakutia): Sociological Analy-sis”, published in 2020 in Yakutsk. Its advantage is a new original approach to studying the process of constructing ethnicity in the context of the development of capitalist relations and modern global economic flows. The reviewer gives some parallels in the social development of the Yakuts and Tatars at different historical stages. This is the emergence of the bourgeoisie and political organizations at the beginning of the 20th century, specific labeling under the influence of the Soviet Republic constitutional acts and post-Soviet census campaigns, the “acquisition of republics” in the conditions of the Soviet practice of national zoning of territories, etc. All such facts highlight how much the peoples of the Turkic world of the Russian Empire, the USSR, and the Rus-sian Fe¬deration had in common. The monograph by O.V. Vasi-lyeva encourages new research in the field of social aspects of the the Turkic world ethnicity functioning.

The article explores new approaches to studying the jewelry art of the Turkic peo-ples of Eurasia. First of all, it presents the analysis of the facts mentioned in the collec-tive monograph on Eurasian Turkic peoples’ jewelry, which was written by the most prominent experts in this field from research institutions of Russia. This fundamental work presents analytical studies of Turkic-speaking peoples’ jewelry: Tatars of the Vol-ga and Ural regions, Yakuts, Buryats and others. The authors systematized a vast amount of materials, distributed it into groups and categories, and highlighted the kinds and types of products. The definitions of produced items functionality and their formal features served as the ground for classification. The articles provide reasoned infor-mation about the origin of certain types of jewelry, the time of their occurrence and exis¬tence. Appeal to the mythology of the peoples who made such products is of parti-cular interest. This made it possible to understand and present the special role of jewelry in the world view and its significance in the mythological ideas of the Universe and the world. Technological methods of jewelry making of the Turkic peoples of Eurasia are examined, the specifics of the production and artistic methods of applying the decor are identified. Obviously, the processes of artistic crafts formation, as well as fabrication of produced items, have a long history associated with the processes of ethnocultural interaction.