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This article summarises the work conducted in the framework of "Resignifying 'the rural' through arts and culture in a context of ecosocial crisis" (R-Rural). R-Rural is an exploratory action-research project focused on the process of transformation of the referents, contents and practices of the meaning of 'the rural' and 'the contemporary' through concrete rural cultural practices that incorporate aspects of economic, social and environmental sustainability as a result of such a process. The departing hypothesis of R-Rural is that contemporary art (and culture in general) can favour the transformation of 'the rural' into a significant entity and space with its own referents, agents and practices that defend the general interest and eco-social justice. Sociopoetics was the method applied in the study, which focuses on two concrete case studies of initiatives based in Spain, one in the South (Bee Time in Cadiz) and the other in the Northwest (Agrocuir in Galicia). [ABSTRACT FROM AUTHOR]