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El Mediterráneo se ha convertido en una de las zonas más importantes a nivel mundial del turismo de cruceros junto con el Caribe. Andalucía, en la actualidad, presenta una posición privilegiada con relación al número de cruceristas y escalas que recibe, siendo la cuarta comunidad autónoma de España y la segunda de la Península, después de Cataluña. En el caso del Estrecho de Gibraltar, siendo una zona estratégica entre el norte de Marruecos y sur de España, el turismo de cruceros se presenta como una oportunidad para todos los agentes del sector, aunque con ciertas incertidumbres que en algunos casos son de difícil resolución por las instituciones públicas. Una de estas incertidumbres en el ámbito del Estrecho es la completa renovación del puerto de Tánger Ville que, junto con el puerto de la Bahía de Cádiz y el puerto de Gibraltar, representa un reto para los intereses de las navieras y la estabilidad de los puertos (destinos) locales. A pesar de la incertidumbre global existente en la actualidad por la crisis sanitaria del COVID-19, hay factores que pueden ayudar a una recuperación turística temprana, como es la reciente estabilidad social y política de la ribera sur del Mediterráneo, la cual, desde 2015 ha generado una reestructuración de la actividad turística. En el presente estudio se realiza un análisis del crucerismo en el área del Estrecho de Gibraltar. El principal objetivo del mismo es plantear posibles retos y oportunidades o alternativas que permitan la complementariedad de los puertos de Tánger, Cádiz y Gibraltar (el Triángulo del Estrecho) a través de estrategias que incluyan al turismo de cruceros dentro de una oferta global de turismo azul y donde el puerto y la ciudad puedan tener un papel determinante. The Mediterranean has become one of the most important areas of cruise tourism in the world, along with the Caribbean. Andalusia currently has a privileged position in relation to the number of cruise ships and stopovers it receives, being the fourth region in Spain and the second in the Peninsula, after Catalonia. In the case of the Strait of Gibraltar, being a strategic area between the north of Morocco and the south of Spain, cruise tourism is presented as an opportunity for all agents in the sector, although with certain uncertainties that in some cases are difficult to resolve by public institutions. One of these uncertainties is the complete renovation of the port of Tangier Ville, which, together with the port of the Bay of Cadiz and the port of Gibraltar on the other side of the Strait, represents a challenge for the interests of the shipping companies and the stability of the local ports (destinations). Despite the current global uncertainty due to the COVID-19 health crisis, there are factors that can help an early tourism recovery, such as the recent social and political stability of the southern Mediterranean coast, which, since 2017, has generated a restructuring of the tourism activity. In this study, an analysis of cruise shipping in the area of the Strait of Gibraltar is carried out. The main objective is to raise possible challenges and opportunities or alternatives that allow the complementarity of the ports of Tangier, Cadiz and Gibraltar (the Strait Triangle) through strategies that include cruise tourism within a global offer of blue tourism and where the port and the city can play a determining role. [ABSTRACT FROM AUTHOR]

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