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This article examines the discursive representation of nonnormative identities in a paradigmatic product of the Colombian media industry, SoHo magazine. The questions that guided this research were as follows: How does SoHo magazine (1999–2014) represent trans women and nonnormative masculinities, particularly metrosexuals? Which discursive strategies does it use to construct that representation? and How does SoHo magazine contribute to questioning or strengthening cis-heteronormativity? In SoHo, nonnormative masculinities are discursively constructed from a spectacular perspective, claiming cis-heterosexuality as natural and normal and masculinity as typical of the cisgender man’s body. To demonstrate this, the article examines the discursive strategies used to construct these identities through an interdisciplinary approach that combines (Latin American) cultural and gender studies with queer linguistics. The article is a contribution to new research on the representation of marginalized sex and gender identities in the Colombian media industry. [ABSTRACT FROM AUTHOR]

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