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Copyright of Revista de Ciencias Sociales (13159518) is the property of Revista de Ciencias Sociales de la Universidad del Zulia Venezuela and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of 3C Empresa is the property of Area de Innovacion y Desarrollo, SL and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This paper makes two specific contributions to literature. First, it presents a model which helps explain part of the formation of online customers loyal to the virtual establishment of the tour operator (buy-back of the tourist product), through not only the variables of the TCP but also of the role that plays the perceived risk of buying and confidence. Secondly, helps to explain the loyalty towards the use of a particular online service: the tourist accommodation, which have lacked the due attention from the point of view of research. Applied a questionnaire type Liker to 230 passengers. The results show that with the risk, trust is another variable that also exerts a significant influence on the attitude favourable to the use of the medium. Finally, the document discusses the results and implications for theory and practice, also makes several suggestions for future research. [ABSTRACT FROM AUTHOR]

Copyright of Revista de Ciencias Sociales (13159518) is the property of Revista de Ciencias Sociales de la Universidad del Zulia Venezuela and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)