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Copyright of RAN - Revista Academia & Negocios is the property of RAN - Revista Academia & Negocios, Universidad de Concepcion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista del Cuerpo Médico del Hospital Nacional Almanzor Aguinaga Asenjo is the property of Cuerpo Medico del Hospital Nacional Almanzor Aguinaga Asenjo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study aims to describe the average consumer's profile for organic wine in region VIII. This type of wine is produced under strict control of chemical components through out its entire production process. The first part of this work presents a general description of the wine industry using secondary sources. In addition, in-depth interviews with wine experts were developed and an structured questionnaire was applied for descriptive variables in order to describe variables such as tastes and preferences, brand awareness, prices, distribution channels and finally perceptions on the potential for organic wines. Given the sample applied to the population of the region over 18 years old, belonging to the social stratum ABC1, C2, and C3, it is concluded that no significant differences exist between average consumer of tradicional and organic wines. [ABSTRACT FROM AUTHOR]