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Copyright of Contaduría y Administración is the property of Facultad de Contaduria y Administracion-Universidad Nacional Autonoma de Mexico and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Salud, Ciencia y Tecnología is the property of Fundacion Salud, Ciencia y Tecnologia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Etic@net: Revista científica electrónica de Educación y Comunicación en la Sociedad del Conocimiento is the property of Universidad deGranada, Editorial Universidad de Granada and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Do the persistence-predictability of earnings and reputation, affects dividend policy? This study provides new elements to enrich the debate around the question. To this end, a data panel of companies listed in Latin America is structured with financial information obtained in the Datastream database and a corporate reputation ranking known as MERCO during the period between 2008 and 2016. Subsequently, the hypotheses are tested with an econometric study. Our econometric study is based on the model which Lipe (1990) estimates the return of a stock through the properties of the time series of profits, the interest rate used to discount expected future earnings, and the relative ability of earnings compared to alternative information to predict future earnings. Among the main findings we find that the measure of persistence increases the ratio of dividends on assets, but when you are in MERCO the result is negative. It is as if companies take advantage of appearing in the ranking to pay less dividends. [ABSTRACT FROM AUTHOR]

Copyright of Dilemas Contemporáneos: Educación, Política y Valores is the property of Dilemas Contemporaneos: Educacion, Politica y Valores and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This research presents an internal Corporate Social Responsibility plan in Mediaset España for those employees who are close to retirement. It is an innovative project proposal that aims to obtain benefits for employees, the organization, and society. Firstly, through the plan, the company is committed to accompanying and caring for employees in the final stage of their working life, providing them with economic and financial advice and advice on their physical and emotional well-being so that they are ready for succesfully transitioning into their new stage of life: retirement. At the same time, the company, taking advantage of the experience of senior workers during the years before their retirement, can improve aspects of its organization such as talent management, knowledge transfer between the different generations and pride in belonging to the organization, by involving workers close to retirement in mentoring tasks, brand ambassadors, or corporate volunteering, in this way the internal CSR plan will have an external dimension and will revert in a benefit to society. The ultimate goal of the plan is for Mediaset España to improve its positioning in the corporate reputation and employer brand rankings in order to attract talent and become the best place to work in the Spanish audiovisual sector. The main goal of the plan is for Mediaset España to improve its position in the corporate reputation and employer brand rankings to position the company as the best place to work in the Spanish audiovisual sector. [ABSTRACT FROM AUTHOR]

In recent years, the prevention of money laundering has gained importance in the financial sector because this sector is being used to perpetrate this crime. This paper analyzes the best decision by banking institutions regarding the blocking or not of credit cards in the face of possible money laundering scenarios by their cardholders. Based on an analysis of incomplete information, we deduce instruments that help the institution decide to block or not, an account that presents unusual operations; to avoid financial losses and damage to their reputation from being involved with cardholders who launder money. The differentiating factor of this work consists in the construction of signals through vectors of weights assigned to the money laundering factors, which can serve as indicators or aggravating factors in possible unusual operations by cardholders. [ABSTRACT FROM AUTHOR]

This work addresses the relevance of external communication in universities during times of crisis, specifically in the context of the Covid-19 pandemic that hit the entire world and due to which human beings, among other things, had to isolate themselves from the rest. of people and radically change their customs and habits. The study carried out highlights how, in moments where the trust of the target audience can shake for reasons external to the institution, communication takes on a decisive role as long as it is worked strategically. Through a mixed research design, a quantitative and qualitative approach was combined, giving special emphasis to a case study on the Antenor Orrego Private University (UPAO) and the request for a return to face-to-face classes that the Peruvian government enacted after a long period of time in which people had to receive or teach their classes from their homes to avoid contagion by COVID 19. In the quantitative analysis, the survey tool was used and focused on measuring the impact and effectiveness of the strategies communicative measures developed by the university to generate confidence in students and teachers prior to returning to face-to-face classes and, thus, try to reduce the natural uncertainty that existed throughout the educational sector; On the other hand, in the qualitative analysis, the in-depth interview tool was used, which provided greater clarity and depth, exploring the perceptions of teachers, students and those responsible for the communication of the educational institution about the strategies implemented, which was expected. of them and the results obtained. The findings indicate that communication campaigns developed strategically, from the beginning, are crucial to building trust in stakeholders during periods of uncertainty and, in general, obtaining optimal results. In this sense, results could be found that showed how the communication strategy of the UPAO University had a positive impact on the generation of confidence in students and teachers through the use of media and communication tools, primarily digital, and a message that was spread without distortion throughout the campaign. The instrumental role of external communication processes is highlighted, based on holistic work, which directly helps higher education institutions to face challenges that require wideranging communication in a constant and appropriate manner, and thus collaborate. in not compromising the functioning and reputation of the organization both in times of uncertainty and in times of calm. It should be noted that, although there is a predominance of virtual tools, the use of analog or traditional means cannot be ruled out, since their usefulness is still more than current in many sectors. On the other hand, external communication in universities is not only essential in times of crisis or uncertainty, but it is a powerful tool to cultivate and maintain the trust of stakeholders in any context and in any period of time; For this, it is essential that it be complemented with other actions of the institution, which have the same purpose, and thus maximize its effectiveness. In this sense, communication should not work unilaterally or in isolation and should always align with what is required by the institution. [ABSTRACT FROM AUTHOR]

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Sintaxis. Revista Científica del Centro de Investigación para la Comunicación Aplicada is the property of Investigaciones y Estudios Superiores, AC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Introduction: The controversies surrounding the World Cup in Qatar have led to the reproach of the sponsoring brands for linking their image with a supposedly irregularly awarded event and under suspicions of human rights violations, held in a country that does not respect women's rights and whose laws collide with the values that are expected of a sports global event. Methodology: From a descriptive perspective, the aim is to find out the reputational impact that sponsorship of the International Federation of Association Football (FIFA) World Cup has had on the collaborating brands through a content analysis of their videos published on YouTube and the response of their audiences. Results: Audiovisuals that are among the most viewed of the year and that have not provoked notable reactions among audiences. Their reception tends to be positive without a significant number of criticisms for linking their image to that of the competition. Discussion: This circumstance leads us to question the idea, assumed in our society, that sponsorship of the World Cup in Qatar has not been profitable (or, at least, has had negative effects) for the image of the brands that have associated their image with the event, although it is true that the impact of sponsorship varies depending on the cultural roots for the brand. Conclusions: The relevance of the championship is more remarkable than the possible detrimental effects for the brands, which have suffered hardly any negative consequences from sponsoring the event. [ABSTRACT FROM AUTHOR]

Introduction: The 21st century is characterized by the technological progress that society has experienced together with the social, economic and environmental changes that make up the current challenging challenges. These have caused a multitude of organizations to become active agents, arousing their interest in defining purposes with an impact for society that need companies to become aware and position themselves, from a more humanistic approach, on alarming issues. One of the scenarios in which organizations can develop communication strategies that enrich relationships with their audiences and allow them to defend their purposes, through the generation of content, is constituted by social networks, key tools for brands to interact in the present. Methodology: using quantitative methodology, through content analysis, a corpus of messages issued on Twitter over twelve months by ten responsible brands, selected through the Corporate Reputation Business Monitor, is analyzed. Results: relevant data is obtained on the content generated by these brands in their Twitter profiles, which indicates that they communicate mainly focusing on the service they offer and their products. Discussion: the results reveal that the brands studied generally take a position focused on the company itself or on the product. Conclusions: although there is a tendency for organizations to generate social benefit through their actions, this research indicates that the approach that these companies give to their communication on Twitter is not primarily people-oriented. [ABSTRACT FROM AUTHOR]

Introduction: This research analyzes whether the executive training offered by the MBA courses in Mexico provide reputation management training to future CEOs. The goal is to know the opinion of the heads of these programs regarding the object of study, as well as to delve into the design of the curriculums and the role of reputation. Methodology: An exploratory deductive research has been carried out where methodological triangulation is applied through two research techniques: the theoretical framework and the in-depth interview. The in-depth interviews were carried out with the academic managers of the MBAs to find out in detail the contents of the curricula and the criteria used to keep them updated, to determine if there is content related to corporate reputation, as well as the reasons for including them or not. Results: The academic managers of the MBA’s understand the importance of managing properly, but they do not consider that it should include specific subjects in the study plans, but treat it in a transversal way. Conclusions and discussion: There is a vision of reputation linked to economic results. The core of the studies is in the development of the dimensions linked to traditional business practice. [ABSTRACT FROM AUTHOR]

Historically, we have established legal relationships with people with whom we have a proximity or a common bond. However, today and thanks to collaborative platforms, what was usually done on a small scale in circles of trust has taken on a new dimension, connecting completely unknown people, even from anywhere of our planet, thereby giving rise to a new type of trust: the so-called «online trust», which constitutes a fundamental pillar for the development of the sharing economy. However, establishing a relationship of «online trust» is not something immediate, but takes time, and will depend on a large number of factors such as the identification and authentication of the users of the platforms, their intention, or the evaluations or reviews received, among others, which leads us to talk about the so-called «digital identity» and «online reputation», as well as «user identity verification mechanisms», and «feedback systems» used by collaborative platforms in order to generate trust among their users. [ABSTRACT FROM AUTHOR]

Introduction: Private hospitals, despite their enormous weight in the economy and society, have traditionally had little presence in the press. In the present study, we will analyse the impact of the creation of Xanit Hospital Internacional within the Malaga private hospital panorama in the local press. Objetive: To analyse whether such a relevant and significant event as the creation of the Xanit hospital has helped them to achieve a greater media presence. Methodology: We will analyse all the news about the 6 main private hospitals in the province of Malaga in the 3 most important newspapers in the province over a period of 5 years. Results: Private healthcare centres have increased their presence in the local press, with Xanit Hospital Internacional being the one with the highest number of press appearances, even though it is not the most important private hospital in the province. Conclusions: The repercussion of the hospitals in the local press is low, and with low impact news. However, the creation of Xanit has led to a slight increase in this trend. [ABSTRACT FROM AUTHOR]

Copyright of Informacion Tecnica Economica Agraria is the property of Asociacion Interprofesional para el Desarrollo Agrario (AIDA) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Many corporations assumed the role that corresponded to them during the pandemic and, more specifically, during the state of alarm decreed in Spain at the beginning of 2020, in terms of Corporate Social Responsibility. Although there are many who interpret this type of action as voluntary contributions or actions, in reality it is a matter of assuming a series of obligations included in the so called culture standard, which undoubtedly pay considerable dividends to the organization in terms of reputation and image. [ABSTRACT FROM AUTHOR]

This article investigates the management of the reputation of companies included in the Spanish stock market index IBEX 35 and its relationship with the existence, or not, of a business 'purpose', linking it with CSR management. In addition, the dilemma arises about what type of teams are more prepared, if the Communication departments or Marketing departments. For this, the collaboration of all the IBEX entities that answered a questionnaire on the matter was requested. In parallel, other reports on reputation and a part of the doctrine were analysed, crossing some data to obtain certain conclusions. [ABSTRACT FROM AUTHOR]

Copyright of TECHNO Review is the property of Eurasia Academic Publishing Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Mediterranean Journal of Communication / Revista Mediterránea de Comunicación is the property of Revista Mediterranea de Comunicacion / Mediterranean Journal of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Corporate Social Responsibility (CSR) is considered a legitimizing activity for organizations and an essential value for reputation fundamentally in crises. Social networks, especially Twitter, are beneficial tools for CSR communication. This social network is considered the ideal tool for communication management during critical situations. Thus, the main objective of this research is to analyze how the most responsible companies in the Spanish energy sector communicate their CSR actions and policies during the pandemic on Twitter. Through the content analysis of 3,146 tweets published during 12 months, the study evaluates the activity, topics and communicative approach of CSR messages posted during the health crisis. Despite the pandemic situation, the results suggest that organizations have not significantly changed their roadmap in the communication of their CSR actions. [ABSTRACT FROM AUTHOR]

Copyright of TECHNO Review is the property of Eurasia Academic Publishing Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

A new concept has made its way into the external action of companies: corporate diplomacy, a resource of good practices that provides companies with proven formulas to navigate in a world of complex and changing scenarios. The study of historical precedents shows that corporate diplomacy is perfectly applicable to international corporate action. These techniques, based on the traditional principles of public diplomacy, will allow companies to develop actions that go beyond the purely commercial aspects to establish lasting human and economic links; strategies that humanize the business mission as an ideal procedure for the commercial expansion of our days. With this objective, the corporate diplomat must show certain technical knowledge, professional skills and human qualities to be able to exert influence, discover areas of cooperation in the target country and build the good reputation of their company, that is, all the areas in which corporate diplomacy is effective. This is the case of companies that have seen the profitability of business diplomacy reflected in management success and international recognition. [ABSTRACT FROM AUTHOR]

Facebook was involved in one of the most important scandals of recent years owing to its legal, political, social, and ethical implications. The Cambridge Analytica case, which has still been insufficiently addressed as an object of study in its full complexity, highlights the incalculable value of user data and the potential for their manipulation. This marked the beginning of the decline of Facebook's reputation owing to a combination of negative situations and that has continued since. This paper analyzes the case and its implications in terms of the concepts of reputation and crisis, highlighting the importance of a positive image and its impact on different stakeholders, and points to the rebranding as Meta as a false closure of a crisis of confidence that continues today. [ABSTRACT FROM AUTHOR]

Copyright of Revista de Comunicación 'Vivat Academia' is the property of Facultad de Ciencias de las Informacion de la Universidad Complutense (Espana) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Ad-minister is the property of Universidad EAFIT and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Palermo Business Review is the property of Universidad de Palermo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación is the property of ESIC Business & Marketing School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Companies' development in recent years has been radical in all areas, but especially in the field of communication and marketing. Companies have suffered a profound transformation of the economic and competitive environment. As a result, business' evolution has not only been in technological innovation, but also in corporate strategy. Companies, being aware of the importance of adequate communication planning for them, have used corporate communication as a key asset in their strategy in order to give meaning and value to everything they subscribe. Therefore, communication and corporate branding have been positioned as a first-rate intangible asset for company management. In this research we want to show the degree of importance that companies have given to communication, establishing as a specific case and object of study the Canarian airline Binter and its success in its communication policy. In this regard, we want to delve into its communication model and brand management, as well as its strategies and digital ratios during the years 2017, 2018 and 2019. [ABSTRACT FROM AUTHOR]

In this paper we seek to know how pedagogical, technological and social benefit factors, as well as the reputation of the Google for Education platform, influence student trust, and to what extent that trust determines their affective commitment and academic performance. The research is non-experimental and correlational, applying the method of structural equations, with a quantitative orientation through a structured survey. The results of the sample indicate that the students develop an affective commitment in the adoption and use of the Google for Education platform, this being the determining factor of their academic performance to a greater degree; that is, students create emotional relationships with their teacher through the use of ICT. [ABSTRACT FROM AUTHOR]

Copyright of Correspondencias & Analisis is the property of Universidad de San Martin de Porres and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The judge of the Audiencia Nacional Manuel García-Castellón charged criminally BBVA as legal person in the socalled «Villarejo case», attributing the entity the alleged crimes of bribery, discovery and revelation of secrets, among others. the Prosecutor's Office agrees with the considerations made by the judge. The judicialization of the management performed by the bank executives, headed by former president, had significant impact on the political and economic sectors. In the present work, the background, the participation of the actors and media coverage are addressed through the case study of the informative sequence by means of relevant sources in a diachronic perspective. The reaction that happens when communication of reality (scarce) is confronted with what emerges from the multipolarity of the information sources is proved. The concepts of entropy and reputation are observed as predictors of the outcome. [ABSTRACT FROM AUTHOR]

Copyright of Formación Universitaria is the property of Centro de Informacion Tecnologica (CIT) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Universidad & Empresa is the property of Colegio Mayor de Nuestra Senora del Rosario and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Arenal.Revista de Historia de las Mujeres is the property of Arenal. Revista de Historia de las Mujeres and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Tiempos Modernos is the property of Tiempos Modernos and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Like all entities, media need to achieve a high level of reputation, which requires not only the provision of an excellent product or service but also for it to be perceived as such in order to create a positive image. The aim of this study is to confirm whether there is any correlation between the information content disseminated by audiovisual media and their level of reputation among their audiences. To this end, the notion of reputation is based on variables such as credibility, informative rigor, journalistic quality, professional ethics, and deontology. This study involved two phases. Firstly, we conducted a survey among communication professionals and audiences to determine their perception of media in terms of the aforementioned aspects. Secondly, we carried out a content analysis to gauge the degree to which the indicators that define these variables are present in news production. Finally, the study compares and contrasts the results from both phases. Overall, this case study covers the most important Spanish television channels and generalist radio stations, namely La primera (TVE), Telecinco, Antena 3, and La sexta, as well as COPE, Onda cero, RNE, and SER. The main results reveal correspondences between the assessments made by respondents and the results of the content analysis. In this regard, the channels and broadcasters that achieve the worst positions show greater correspondences. Therefore, it can be concluded that the information product contributes to the construction of media's reputation, where the indicators play a key role, with informative rigor, professional ethics, and deontology being those that achieve the highest rate of reciprocity. [ABSTRACT FROM AUTHOR]

Copyright of Presupuesto y Gasto Publico is the property of Instituto de Estudios Fiscales, Ministerio de Hacienda y Funcion Publica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista de Estudios Cooperativos is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Informacion Comercial Espanola Revista de Economia is the property of S.G.E.E.I.P.C., Secretaria de Estado de Comercio, Ministerio de Industria, Comercio y Turismo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The emerging concept of university social responsibility (USR) consists in the fulfillment of the mission of the university in terms of ethical standards, community support, respect for human beings, and respect for the environment. Thus, universities must not only provide professional training but also instill ethical principles in students to allow them to behave as good citizens and help solve community problems. On the other hand, competition for students requires efficient management of university reputation and communication with their stakeholders, to demonstrate the accomplishment of the university's mission and attract potential students. The objective of this paper is thus to explain the causal relationship between communication about university social responsibility (USR) activities through institutional websites and university selection, as well as the role of reputation. Research work was carried out based on an explanatory cross-sectional design, with a sample of 356 subjects from a population of 11th-grade students from public and private schools in the City of Barranquilla (Colombia). The results revealed that USR communication through institutional websites has a significant influence on university selection, not only directly but also indirectly, through reputation as a mediating variable. These findings contribute at a theoretical level by providing empirical evidence to understand and explain the analyzed topic. Furthermore, the results provide useful information to evaluate USR disclosure and implement strategies to make progress on USR issues. [ABSTRACT FROM AUTHOR]

Decision N° 282-13-JP/19, issued by the Constitutional Court of Ecuador. introduced the actual malice standard originated in the New York Times Co. vs. Sullivan case to analyze possible limitations to the right of freedom of speech. This standard applies in cases of publication of false and defamatory statement of facts on issues of public interest. The Constitutional Court ruled that persons involved in matters of public interest have at their disposal the mechanisms of reply and rectification to defend their reputation against the publication of information that they consider false, inaccurate or offensive; and, only if these mechanisms prove to be insufficient, they may file a civil complaint for defamation to claim compensation if they satisfy the actual malice standard. This article analyzes the origin of the actual malice standard in the New York Times Co. vs. Sullivan case to identify its nature and purposes as a stringent scrutiny to protect the right of freedom of speech and the principle that debate on public issues should be uninhibited, robust and wide-open. To do this, it examines the precedents of the United States Supreme Court to determine when the actual malice standard applies and how its configurative elements should be understood, and also outlines the main criticisms of the standard and the practical problems associated with its application. Finally, based on these findings, it examines how the standard of actual malice will be applied in Ecuador, in perspective of Decision N° 282-13- JP/19, issued by the Constitutional Court of Ecuador. In this way, the article makes a comparative analysis of the scope and the configurative elements of this foreign standard, according to the Ecuadorian legal framework. [ABSTRACT FROM AUTHOR]

The study examines brand awareness, recall and bonding between the brand and the sponsored event, event involvement, value and the reputation of the institutional brand, as well as the perception among local attendees, using the Trinidad Alfonso Marathon celebrated in Valencia (Spain). A sample of 507 attendees (runners and viewers) was obtained and the results showed the relevance of the transfer of the perceptions of the sponsored activity to the institutional brand. Also, it was found that the type of event participation, the gender and the exposure determine different responses. The findings reveal a series of implications for brand managers in the public administration domain regarding the design of effective communication strategies aiming at building the desired positioning to one of the most relevant stakeholder groups: the residents in the territory which the institutional brand represents. Existing literature on sponsorship of participant sport-based events has generally focused on private brands and only with the perception of participants; the present research provides value by analysing perceptions from the heterogeneity of the public and in a public sphere. [ABSTRACT FROM AUTHOR]

Copyright of Revista Venezolana de Gerencia (RVG) is the property of Revista de Filosofia-Universidad del Zulia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Doxa Comunicación is the property of Fundacion Universitaria San Pablo - CEU and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Corporate social responsibility (CSR) has an impact on the reputation of companies and institutions, so its management is also crucial from a communicative perspective. Stakeholders –not just consumers– demand that companies take a position on the main problems that affect society and act conscientiously, resulting in a constant evolution of CSR communication. The purpose of this research is to examine successful CSR communication practices based on a study of the most award-winning campaigns of 2018. Qualitative content analysis is applied as the research methodology. Specifically, the PR Daily Corporate Social Responsibility Awards, Cannes Lions PR Lions, and IPRA Golden World Awards are analyzed, focusing on a total of 29 actions and programs awarded in the CSR categories. The categories analyzed are client, sector, geographic scope, implementer, topic, objective, public(s), and techniques, tactics, and channels used. The analysis of the results reveals successful practices such as the alignment of CSR actions with the UN sustainable development goals (SDGs) (especially gender equality and women’s empowerment, reduction of inequalities, and environmental protection), the linking of CSR issues with the mission and purpose of organizations (especially by technology companies that seek to promote scientific–technological careers among young women), the involvement of employees in the implementation of CSR actions (which shows a more comprehensive conception of CSR management), and finally, the use of bidirectional channels to favor dialogue between organizations and their stakeholders. [ABSTRACT FROM AUTHOR]

The expansion of digital communication technologies has been accompanied by the development of a “dialogical theory” of Public Relations, a theory that saw in new media the potential to implement ethical principles about dialogue to communications between organizations and publics. This article studies the current situation of the subject from two points of view: a critical literature review and discourse analysis of the 40 largest public relations consulting companies in Spain. As a result of the first component, “the unfulfilled promise” of the new media is highlighted. The analysis of the consulting discourse, on the other hand, shows the preference given to conversation and engagement as alternative concepts, the persistence of the discursive connection between digital technology and dialogic processes, as well as the existence of three basic forms this connection assumes. Theoretical and practical implications of these results are discussed. [ABSTRACT FROM AUTHOR]

Copyright of Revista Espacios is the property of Talleres de Impresos Oma and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)