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Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Estudios Gerenciales is the property of Universidad ICESI and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of DYNA - Ingeniería e Industria is the property of Publicaciones Dyna SL and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of TECHNO Review is the property of Eurasia Academic Publishing Group and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The present research focuses on designing the process for the packaging and sealing on a large scale, of traditional homemade milk-based boluses in the micro-company "dos sisters" belonging to the Cantón "El Empalme" in the province of Guayas. For the process of this research, objectives were developed and each one of them was analyzed, in order to make the most of each of the resources, a survey was carried out with 383 inhabitants, which determined that the consumption of traditional home bowling continues The highest consumption being due to the following factors, due to its taste, quality, presentation and price, the places to be offered will be in stores, educational units and sports fields. Each stage of the manufacturing process was defined, such as the reception of raw material, pasteurization, mixing, packaging and sealing, freezing, storage and distribution. Once the production line had been identified by means of an activity list table, the plant equipment was distributed taking into account the space regulations. In addition, the financial statement that demonstrates the feasibility of the project was prepared, with an initial investment of $ 93,724.89, where the NPV is $ 75,567.40, which guarantees the profitability of the proposal, while the IRR was greater than 12 %, which is 20.27%, which was higher than expected, with the capital recovery period being 6 years, 7 months and 2 days. [ABSTRACT FROM AUTHOR]

Copyright of Innovar: Revista de Ciencias Administrativas y Sociales is the property of Universidad Nacional de Colombia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Kepes is the property of Universidad de Caldas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Kepes is the property of Universidad de Caldas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

An exploratory study has been developed in order to represent some practices performed by brands and businesses in the graphic design of their packaging, which may lead to confusion for consumers in the brand choice process, The study is supported by eight cases of product packaging in which this phenomenon is illustrated. This decision and selection process has been explained in the light of the theory of information processing from the cognitive perspective of consumption (Manzuoli, 2005; Maletta, 2010), highlighting the central role of consumer perceptions (Braidot, 2009) and packaging design features (Calver, 2004; Costa, 2004). We show through a photographic record how brands share some visual elements of sensory stimulation which may induce confusion in choosing brands at the sale point. [ABSTRACT FROM AUTHOR]

Segmentation is one of the three pillars of marketing. As such its importance is vital when the institutions and enterprises of all kinds want to lead their respective markets. Now, a key point is that organizations should not unilaterally choose their target market segments. On the contrary, the process takes place in reverse. That is, consumers who are self-segmented before the organization works on it. This means that the institutions and companies should make a greater effort to identify those segments already defined, and for this, the methodology traditionally used, founded on the basis of segmentation turns out to be an oversimplification of the problem in question. [ABSTRACT FROM AUTHOR]