Search

Copyright of Actas de Diseño is the property of Facultad de Diseno y Comunicacion, Fundacion Universidad de Palermo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Retos, Revista de Ciencias Administrativas y Económicas is the property of Universidad Politecnica Salesiana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Ad-gnosis is the property of Ad-gnosis Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The study aimed to present how the Slow Fashion strategy was able to favor the growth of Brazilian fashion companies. To this end, the themes of sustainability, sustainable development and fast fashion and slow fashion systems were conceptualized and related through bibliographic and descriptive research. The questionnaire technique was used with 4 employers. It was concluded that in the branch of the fashion industry there are different strategic variables for business growth, including the sustainability factor. It was possible to observe the growth of second-hand consumption in the state of Rio de Janeiro in recent years and, in particular, in the pandemic, which inevitably generated conscious consumption. [ABSTRACT FROM AUTHOR]

In a context dominated by the worsening effects of climate change, as professors of a degree in Advertising and Public Relations, our students are made up of people who are not only members of generation Z -the main target audience for fast fashion- but also future creators of narratives capable of creating ecological awareness among citizens. This article presents the results of an exploratory research that responds to two objectives: to know the profile of said students as fashion consumers; and to know if the university can contribute to create an ecological conscience about the production and consumption of fashion in future advertising professionals. The research is organized into two studies, each designed to respond to each objective. A quantitative methodology is used, through the application of a questionnaire prepared ad hoc, together with a quasi-experimental methodology, with a training intervention developed within the framework of the "ConSuma Conciencia" initiative. The analysis reveals a profile of the student body that is hardly concerned by the problems represented by the fashion industry, largely unaware of its environmental impact and with few sustainable fashion consumption habits. However, the changes shown because of their participation in the training intervention allow us to be moderately optimistic since the data reflect that knowledge, attitudes and even previous behaviors of the student body in relation to sustainable fashion are modified. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Española de Sociología is the property of Federacion Espanola de Sociologia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista FACE is the property of Universidad de Pamplona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista FACE is the property of Universidad de Pamplona and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The global textile industry is the second most polluting manufacturing, responsible for 20% of wastewater and 10% of carbon emissions in the world. Therefore, this research has as its main objective to identify sustainable strategies for the use of textiles from fast fashion. For this reason, information was collected from databases such to search for eco-sustainable strategies for the textile industry, involving the sustainable development goals (SDG) 12 and 8, the circular economy and business model that was based on 4 fundamental pillars: product design, value and resource for the customer, collaboration with organizations and supply model, in order to eliminate the linear chain of production and unsustainable consumption of Fast Fashion. Finally, by implementing alternative sustainable strategies for the use of textiles, technological advances are generated in the management of the industry, contributing to the benefit of 92 million tons of annual waste from fashion. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In recent years, the fashion industry has been identified as one of the major causes of environmental deterioration, including pollution, use of non-renewable resources, and waste generation, as well as the impact on other ecosystems. In this context, pro-environmental communication regarding responsible consumption is relevant, even though its study is an emerging field that offers new perspectives for analysis, particularly in terms of its contribution to the problem due to its influence on human behavior. Recent studies have shown that the millennial generation, or "millennials," who were born between 1981 and 2000, have caused significant changes in consumption habits. This paper presents the results of an analysis of the perception of communication campaigns' messages and their influence on responsible consumption of fashion industry products among millennials. To achieve this, a quantitative, descriptive, and associative study was designed based on 399 structured surveys administered to men and women between the ages of 20 and 31 in Colombia. The findings show significant relationships between opinions towards the messages and the gender variable, as well as a greater indifference (21.67%) among this population in the older age ranges (28 to 31 years old). It was also found that millennial women are more receptive to pro-environmental message of campaigns than men. [ABSTRACT FROM AUTHOR]

From the perspective of the responsible consumer, it is considered that part of the management and consumption system known as fast fashion is driven by a certain feeling of happiness achieved through the culture of the object. However, it is becoming evident that this industry is facing the tyranny of fast fashion, and this feeling can be considered unrealistic. The new trend for fashion brands is to promote marketing aimed at a more ethical and selective consumer, one who feels that responsible consumption makes him or her happier. This study aims to understand the perception of Spanish consumers toward sustainable fashion, and to see if this can guide fashion marketing strategy toward a happiness management model. A mixed methodology combining quantitative and qualitative methods has been designed for this purpose. The results suggest that some conclusions and advice on social and responsible marketing strategy could help companies develop sustainable fashion for Spanish consumers. [ABSTRACT FROM AUTHOR]

Environmental problems are causing a shift from linear to circular economic models. In the textile industry, the development experienced from fast fashion management, has caused an increase in its waste. Consumers perceive clothes as disposable, and most of their waste is sent to the landfill. Circular systems require the collaboration of consumers for the recovery, reuse and recycling of waste. The study shows a high awareness of recycling. Textile recycling is done through selective collection programs and clothing donations to family/friends. Their sale or exchange for discounts is little used. These behaviours are carried out by individuals who differ according to their characteristics. The confusion that exists between the concepts of reuse and recycling is detected, which causes many textile wastes to end up in the dump. Two groups of citizens emerge, according to their opinions on the destination of textile waste, which are characterised by age, income and occupation. [ABSTRACT FROM AUTHOR]

Copyright of Revista Venezolana de Gerencia (RVG) is the property of Revista de Filosofia-Universidad del Zulia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Human Review is the property of Eagora Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación is the property of ESIC Business & Marketing School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Online Journal Mundo Asia Pacífico is the property of Universidad EAFIT and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article analyzes the economic impact of the pandemic on the fashion industry, highlighting that the year 2020 was the worst on record for this industry. The crisis was exacerbated by the questioning of the fast fashion system and the growing environmental awareness of consumers. Despite the decline in sales and the closure of many companies, some brands managed to survive by adapting to the new needs of consumers, such as Lululemon. Successful brands were flexible, had international presence, and focused on creating value for their current consumers, especially millennials and Generation Z. During the pandemic, some brands sought to innovate in the shopping experience, while others sought international support and others tried to return to their essence and connect with their original identity. Brands that managed to connect with their customers and offer emotional proposals were able to remain relevant during the pandemic. [Extracted from the article]

This research investigation aims to bring the reader closer to sustainability and the evolution of the textile industry, placing greater emphasis on knowing how fast fashion differs from slow fashion and its use of sustainability as a marketing tool aimed at generating sales rather than social change. The 4 fashion companies on which the research is carried out are Zara, HM, Patagonia and Ecoalf. This research studies Instagram posts of the fashion brands mentioned before, during the month of November 2019, the same month in which Black Friday is celebrated and, up until now the month when the largest movement that fought against climate change around the world was held. This analysis aims to understand the sustainable actions that these companies take and how they communicate and educate their consumers. In addition to two personal interviews with professionals from Patagonia and Ecoalf, both slow fashion companies. As a result, this study confirms Zara and HM use sustainability as a sales tool and out of interest. However, if you observe this situation from a global perspective, it can still be considered positive as it helps to give visibility to the problem and educate consumers around the globe. [ABSTRACT FROM AUTHOR]

Copyright of Fonseca: Journal of Communication is the property of Revista Fonseca Journal of Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of H-Industria: Revista de Historia de la Industria Argentina y Latinoamericana is the property of H-Industria, Revista de Historia de la Industria Argentina y Latinoamericana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Espacios is the property of Talleres de Impresos Oma and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista de Investigaciones Políticas y Sociológicas (RIPS) is the property of Universidad de Santiago de Compostela, Servicio de Publicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Doxa Comunicación is the property of Fundacion Universitaria San Pablo - CEU and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)