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Copyright of Anuario Electrónico de Estudios en Comunicación Social 'Disertaciones' is the property of Colegio Mayor de Nuestra Senora del Rosario and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Dixit. Comunicación, Profesión, Conocimiento is the property of Universidad Catolica del Uruguay Damaso Antonio Larranaga and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Texto Livre / Texto Livre: Linguagem e Tecnologia is the property of Revista Texto Livre: Linguagem e Tecnologia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study aimed to understand the therapeutic relationship in a virtual environment from the therapist's perspective, considering the digital resources used by therapists in online psychotherapy. The research adopts a qualitative methodological approach based on grounded theory and involves three therapists experienced in both face-to-face and online psychotherapy. Data were collected in the digital world through field journals and in-depth interviews. The results highlight that the therapeutic relationship is formed through virtual interactions by appropriating the media ecosystem, an environment co-created by the therapist and the patient. It is concluded that, from the therapist's experience, the formation of the therapeutic relationship begins with the first digital contact, and the content and media used gradually shape the virtual experience, framing the therapeutic context. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The objective of the study was to analyze the types and degree of use of digital communication as an educommunication tool by high school students of Milagro's private schools. The method used was quantitative under a descriptive, non-experimental, and cross-sectional approach. The technique used was the survey, the instrument was designed under the Likert scale and applied to students and teachers. The universe studied was constituted by 7 private educational institutions and the sample considered was the Santa Teresita Educational Unit with a total of 328 students and 30 teachers. The sample was non-probabilistic and was selected by the cluster based on a total of 100 students and 10 teachers of the educational unit of study. As a result, students achieved an elevated level of proficiency in digital communication. In relation to the administration and use of educommunicative tools, students demonstrate knowledge of management. Regarding the procedures and use of technology by teachers, the study found a high understanding of the management, interaction, use and application of ICT in a high percentage. The study concludes that there is an elevated level of use of digital communication as an educommunication tool in undergraduate programs of private educational institutions and that the most used media or communication channels are social networks and the virtual classroom, as well as infographics and slide presentations. [ABSTRACT FROM AUTHOR]

The manifest use of new technologies in the context of Industry 4.0, makes it relevant to know the implications of Big Data in Marketing, it is for this reason that the raison d'être of this article is to analyze various information with a qualitative approach in a descriptive and critical aspect. In order to understand the relevance of Big Data today. For this work we collected articles published in various scientific databases, in order to give us a referential vision in a broader context about the advantages, importance and certain disadvantages of Big Data. Emphasizing its current and future implications of great impact on the business world, so that in this way companies continue to adapt to 4.0 technologies. Challenge that is important to emphasize from the point of view of Marketing, since the treatment of data will be the basis for the development of information, essential for taking actions and decisions, allowing to personalize communication with our customers and thus have more satisfied and loyal customers based on their own needs and desires, providing the opportunity to meet the expectations at the highest possible levels and even not seen before. [ABSTRACT FROM AUTHOR]

The current communication paradigm has given rise to new advertising formats. Branded content is one of the disciplines that is experiencing a greater extension, due to the good results obtained. It is well known that, in part, the success of advertising campaigns lies in the coordination of the different phases involved in their production, from the creation of the advertising concept to its diffusion in the media. The purpose of this study is to examine whether the advertising format of branded content has led to modify the strategies and planning in the media, in order to maintain the effectiveness of the campaigns. The study analyzes the campaign "Aprendemos juntos", of BBVA, as a successful case of a branded content campaign recogniced by de advertising industry. The research is divided into three phases: firstly, the content of the campaigns is analyzed, based on a defined sample; secondly, in-depth interviews are conducted with experts in the field and protagonists of the design of the strategy and media planning of the campaign; finally, a comparative analysis of the evolution of media strategy trends in the advertising sector, specially of the case studie, is carried out. The study shows how the integration of new advertising formats is changing media strategies, where the digital channel is becoming more relevant in the plans. [ABSTRACT FROM AUTHOR]

The wellbeing in organizations stems from the internal climate that exists there. Employee satisfaction and motivation depends on intraorganizational relationships. Sociability in organizations is crucial for a positive business climate through the interaction and integration of employees. The Home Office and Telecomputing boosted by COVID-19 led to a physical removal of workers. With the analysis of real cases, we found that the use of digital media in the scope of Strategic Management of Internal Communication surprised society in general and the business community, causing a greater affective approach to the company and to the workers. [ABSTRACT FROM AUTHOR]

Digital communication campaigns have removed the creation of communities from the central axis of their planning to focus on the generation of content and, together with that content, the use of the guideline as a segmentation resource based on the tastes and preferences of their audiences, this work aims to investigate the ways in which audiences are perceived and segmented by organizations today. In turn, the role of big data and algorithms in this process is investigated and its application. [ABSTRACT FROM AUTHOR]

In the context of social struggles of the second decade of the 21st century, expressed and unleashed from the new communication technologies, the Ecuadorian National Strike in October 2019 is a case of interest to explore the uses of social networks by the mobilized citizen and indigenous movements. The purpose of this research is to analyze the forms of digital production and distribution of the images of three Ecuadorian groups during the Ecuadorian National Strike: Wambra, digital community medium; Fluxus Foto, a collective of photojournalists, and Primera Línea, an online curatorial work. In the present investigation, three stages can be identified. In the first stage, a first corpus was determined with the main activist strategies of visual creation and communication developed during the National Strike of Ecuador. In the second stage, three activist image concepts were configured that allude to temporal praxis and that were applied to the analysis of three active digital activist collectives during the strike: the image-simultaneity, the image-continuity and the image-memory. Finally, in the third and final stage, four categorical modalities were established that were useful to analyze each of the previous concepts of activist digital image: Collective enunciation; Plurimediality, Structural openness and Connectivity. These concepts have given us two fundamental conclusions: a) We have been able to demonstrate how time provides a greater ability to choose and work with images; b) The closer the image is to the present of its production, the greater number of visits and reactions. [ABSTRACT FROM AUTHOR]

Copyright of Revista Comunicação Midiática is the property of Universidade Estadual Paulista, Faculdade de Arquitetura, Artes e Comunicacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The pandemic went viral on all our devices. The processes of digitization of life and culture accelerated in the last two years as a result of the health contingency derived from Covid-19, so much so that there are those who affirm that we made a quantum leap towards the post-digital era and the Fourth Industrial Revolution faster than what we had planned, thereby consolidating the second era of computers and the empire of screens. This text offers some reflections on the impact of Covid-19 on hypermediatization processes and its anthropological implications. [ABSTRACT FROM AUTHOR]

Copyright of Revista Colombiana de Educación is the property of Universidad Pedaggica Nacional and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This reflective article frames the relationship of the construction of subjectivity of the political-politics from and for interactive digital communication. The world of social networks has been recreating new ways of relating, communicating, sharing and creating content, knowledge, communities, spaces and timelessness of interaction between users and the world, which has led the subjects to expand their ways of thinking, feeling and doing. The intention of this exercise is to outline the construction of the subjectivity of the political-politics based on the use of social networks and the need to think about the meaning and the role of education in a world characterized by singularity, multiplicity, the mutant, the hybrid, the difference and the common, and micropolitics, among other aspects that make up the life and construction of the individual, the acquisition of ideas and the exercise of power. [ABSTRACT FROM AUTHOR]

This empirically and analytically oriented study seeks to review the intersection between women, literature, feminism, and the Internet to explore the organizations that are already contributing to it in Latin America, and analyze the practices developed and the use of cybernetic tools, especially in communication, to challenge and dismantle the dominant masculine discourse in literature. In Latin America, we see that digital activism is still in the process of setting up a significant scenario to build networks and transform cultural structures that ignore the literary experiences of women in both writing and reading. Likewise, we conclude that these types of initiatives have enormous potential to question and destroy the structures of inequality, although they need to hone their strategies. [ABSTRACT FROM AUTHOR]

The digital transformation has evolved the ways of doing politics and the social networks have become spaces of public debate and campaign scenarios. In this comparative research of mixed approach, the monitoring tools Fanpage Karma and Twittonomy are used. In addition, the technique of data mining and the tools Crimson Hexagon and Sysomos are used for data extraction. The objective is to determine what use is made of the potential of these platforms (Twitter and Facebook) by the sectional/territorial, Ecuadorian and Spanish political leaders who have the greatest number of followers on these social networks. Four cases from Ecuador and four from Spain were selected for the research. The publications studied correspond to the collection of one month in 2019, a total of 5,119 messages, of which 1,099 were from Facebook and 4,020 from Twitter. Among the results, it can be seen that Ecuadorian politicians are more active than Spanish ones, it is also evident that a large part of the publications are multimedia elements (image and video) and that Twitter is an eminently political platform. It was also observed that there is no difference in the use of the tool according to gender and that the hashtags used by politicians respond mostly to their campaign slogans. [ABSTRACT FROM AUTHOR]

Being aware of the importance of improving the living conditions of the community throughout the development of healthy habits, Argentinian non-profit health organizations face the challenge of being sustainable in a context of high inflation and an income that is limited to the salary contributions of their members, in order to optimize the demands of their services. Within the framework of Corporate Social Responsibility (CSR), the actions that favor health care are in a prominent place as they develop members' awareness of individual and collective responsible behaviors. Faced with this background, the purpose of this study is to analyze the factors influencing the dissemination of the social dimension of CSR in non-profit organizations providing or financing health services in the city of Mar del Plata, Argentina, as an instrument for developing strategies that are aimed at promoting health in the community. A quantitative research was carried out on the publication of content in digital media through a categorical regression model, which made it possible to distinguish the relevance of organizational attributes versus technological attributes, linking the promotion of healthy practices with the nature of these entities. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article aims to map Brazilian ethnicities connected to the Internet and observe indigenous net-activist communication practices, during the Covid-19 pandemic, as a way of resisting and coping with cosmophagic processes based on the analysis of three Instagram profiles: @midiaindiaoficial, @apiboficial and @visibilidadeindigena. From the analysis, it was possible to perceive how the profile communications are strongly marked by 1) awareness and denunciation of violations of indigenous rights; 2) dissemination of achievements and events and 3) articulation of mobilizations, occupations and organized interventions. In addition, it is clear that the Instagram network is now inhabited by indigenous peoples as an ecosystem of strive and resistance. [ABSTRACT FROM AUTHOR]

Copyright of Estudos em Comunicação is the property of Labcom / Universidade da Beira Interior and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Austral Comunicacion is the property of Austral Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article explores political potentiality of online civic conversation for the constitution of alternative public spheres in Cuba. The analysis of the comments on migration in the Cubadebate site is articulated with a critical examination of the environment and the wider social context surrounding messages, in order to identifying how the interlocutors define common problems, how they explain moral premises supporting their opinions and how they establish an ethical relationship with otherness. It became clear that the appropriation of virtual spaces by Cubans for conversations about problems that affect them, even in mainstream media, contributes to the reconfiguration of their possibilities of autonomous action in the transformative scenario of the country. [ABSTRACT FROM AUTHOR]

Copyright of Austral Comunicacion is the property of Austral Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The evolution of communications during the last 25 years is analyzed here, taking as a point of comparison the transmission of the Olympic Games of Barcelona 1992. In the digital age the center of gravity of the power in the communication began to move from broadcasting to production and, now in a new cycle, this power begins to move from the production of contents to the control of the users / receivers own data. The research should study both the ruptures and the continuities, but to this analysis must add another fundamental challenge: analyzing the ways of adjusting or adapting these technologies to the human condition and its social context. [ABSTRACT FROM AUTHOR]

Introduction. Mass media and digital communication are relevant in educative innovation projects intended to improve, both qualitatively and quantitatively, the teaching and learning processes. Objective. This research work aims to analyze the techniques and the media used in education centers to divulge teaching innovation processes. Materials and methods. The method has been based on the empirical analysis of a representative sample of public education centers in Murcia, Spain, by the use of a questionnaire addressed to directors and teachers. Results. The most used means in downstream communication are e-mails and the classrooms. Written communications, such as internal memorandums and board notes are also still being used. In horizontal communication, this communication flow is verbally produced by means of informal meetings, face to face conversations and as a product of formal meetings of the teachers, which are established by the center's directors. These meetings include pedagogical coordination meetings, department meetings and commissions. Diagonal communication, which means crossed communications between the different figures and hierarchical levels of the center (teachers, tutors, department chefs, etc), takes place via meetings, e-mails and the classrooms. Conclusions. There is a lack of upstream communication and problems in the organization for the implantation, participation and divulgation of teaching innovation processes. Directors must be informed of the difficulties for the projects to generate tight relationships between participants. [ABSTRACT FROM AUTHOR]

Today's complex world of digital communication is determined by technological developments that shape new ways of constructing messages (new narratives), new dynamics for transmitting, distributing and exhibiting those messages (new media), new possibilities for languages and the media to relate to and interact with the user (new uses and appropriations), and new consumer communities created on the basis of special interests (new audiences), all in a communicative environment characterized by an oversupply of content. This paper reflects on the dynamics of digital communication in light of the paradigm of complex thinking proposed by Edgar Morin. [ABSTRACT FROM AUTHOR]